TikTok Ads Reporting
Bring TikTok Ads data into focus
Transform complex metrics into clear, client-friendly reports that reveal what’s working and where to improve.
Automate TikTok Ads Manager Reporting
Win back valuable time by using our full suite of report automation tools
Optimize Campaign Performance
Quickly and easily extract actionable insights to get the most from TikTok for business
Improve Client Retention
With a customizable and fully white-labeled reporting platform, your agency's brand is always front and center
Cross-campaign Reporting
With over 80 marketing platforms to choose from, showcase your client’s TikTok business data alongside related metrics
Monitor TikTok Ads Performance
Track performance at scale by breaking down data into campaigns, ad groups, ads, and demographics. Use this information to understand exactly which campaigns are driving results for your clients. Managing your client's TikTok business accounts has never been easier.
Easily combine TikTok ads performance with data from all of your client's other paid ad campaigns to reinforce your agency's contribution to business growth.
Explore All Available TikTok Ads Metrics
- Ad ID
- Ad Name
- Ad Text
- Adgroup ID
- Adgroup Name
- Ads Impression Events
- App Event Add To Cart
- Average Video Play
- Campaign ID
- Campaign Name
- Clicks
- Comments
- Complete Payment
- Complete Payment Roas
- Conversion Rate
- Conversions
- Cost Per Conversion
- Cost Per Result
- CPC
- CPM
- CTR
- Date
- Engaged View
- Engaged View 15s
- Follows
- Impressions
- Initiate Checkout
- Likes
- Offline Add To Cart Events
- Offline Add To Cart Events Value
- Offline Shopping Events
- Offline Shopping Events Roas
- Offline Shopping Events Value
- Onsite Purchases Roas
- Onsite Shopping
- Onsite Shopping Roas
- Onsite Total Add To Cart
- Onsite Total Add To Cart Value
- Onsite Total Purchase
- Onsite Total Purchase Value
- Paid Engaged View
- Paid Engaged View 15s
- Profile Visits
- Reach
- Result Rate
- Results
- Shares
- Spend
- Total Active Pay Roas
- Total Ad Impression Events Value
- Total Ad Impression Roas
- Total App Event Add To Cart Value
- Total Complete Payment Rate
- Total Initiate Checkout Value
- Total Onsite Shopping Value
- Total Purchase
- Total Purchase Value
- Total View Content
- Total View Content Value
- Total Web Event Add To Cart Value
- Value Per Complete Payment
- Video Play Actions
- Video Views P100
- Video Views P25
- Video Views P50
- Video Views P75
- Video Watched 2s
- Video Watched 6s
- Web Event Add To Cart
Focused Performance Tracking
Zero In on TikTok Campaign Results With Precision
Monitor essential campaign performance metrics like impressions, clicks, conversions, and cost-per-result—alongside vital sales and revenue insights such as purchases, purchase value, and return on ad spend (ROAS). Agencies can quickly identify top-performing creatives, audience segments, and actual purchases, optimize in real time, and clearly show clients how each TikTok Ads campaign drives business results—no spreadsheets or guesswork needed.
Granular Ad Insights
Drill Into Campaign, Ad Group, and Ad-Level Performance
Go beyond surface-level metrics with detailed reporting at every layer of your TikTok Ads campaigns. Agencies analyze performance at the campaign, ad group, and individual ad level—uncovering what’s working, where to optimize, and how to clearly show ROI across creative, targeting, and budget decisions.
Gain Insights Into Your Audience
Track Demographics Data for TikTok Business Accounts
TikTok for business is more than a couple of fun videos. Gain insight into your client's audience with detailed demographics data, including their age, gender, country, and OS. Remove the guesswork from your audience analysis. Use precise data from TikTok Ads Manager to understand which demographic is driving conversions for clients.
Create Custom Reports In Seconds
Access Cross-Platform PPC Reporting
TikTok Ads are just the beginning. Get started with a custom PPC report or dashboard to compare your client's advertising performance from Facebook, Google, Instagram, Snapchat, and more. Use this data to show clients exactly which ad platform is delivering the highest ROAS. Log into your client's TikTok business account and sync it with AgencyAnalytics. It's that simple.
FAQs About TikTok Ads Reporting for Marketing Agencies
Need clarity on TikTok Ads reporting? These FAQs guide agencies through selecting the right metrics, automating client reports, and scaling dashboards across multiple accounts.
Agencies should monitor metrics like impressions, clicks, CTR, CPC, conversions, cost per conversion, total ad spend, and video plays. Tracking conversion value and click-through trends helps assess ad efficiency and ROI.
Absolutely. Agencies automate TikTok Ads reporting by setting up scheduled reports or a live TikTok Ads dashboard that pulls up-to-date campaign data. Reports update without any manual exports, giving clients timely and accurate campaign insights.
Agencies white label TikTok Ads reports on select plans by customizing report templates and client portals with their logos, brand colors, and URLs. With white-label branding, every report aligns with the agency’s visual identity and strengthens trust.
To build a custom TikTok Ads report, agencies start with the report and dashboard templates. They pick the most relevant metrics for each client, add visual widgets, integrate data from 80 other platforms, and include custom commentary, automated goal tracking, and advanced data visualizations. The result is a polished, actionable performance report tailored to campaign goals.
Agencies manage TikTok Ads reporting across client portfolios by creating reusable dashboard templates. Templates are easily duplicated per account, with up-to-date data feeding into each one—enabling scalable, consistent reporting and saving hours on repetitive setup and manual data manipulation.
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