Google Ads Dashboard for Performance Tracking and Client Reporting

Customizable Google Ads Dashboard for Smarter PPC Management

A white-labeled Google Ads dashboard centralizes ad performance data, eliminating the need to log in and out of multiple accounts. Customize widgets, white label dashboards, and track key PPC metrics like CTR, CPC, and ad spend—all in a single, easy-to-analyze platform.

Provide clients with a live, up-to-date view of their Google Ads campaigns while optimizing bids and audience targeting in real time. With automated reporting and seamless Google Ads integration, agencies spend less time compiling data and more time improving campaign performance.

AgencyAnalytics allows us to make data-informed decisions quickly. Clients also have access to an all-in-one marketing dashboard to see how each channel performs. This allows us to work together and optimize campaigns to get clients the best ROI.

Ben Spray / Managing Director

What's Included in Our Google Ads Dashboard Template

1. Impressions

Impressions are how many times a Google Ads paid search ad has been seen among search results. For campaigns designed to increase awareness, this metric can be important as it’s an indication of interest in search terms related to the brand.

Impression volume can also provide insight into search volume trends. It's a good gauge to monitor how many eyes have seen your ads.

2. Clicks

A click is recorded when a user clicks on a link in an ad. Clicks can be on the header of a paid search ad, or any of the extensions Google Ads supports such as location or featured products.

It’s an essential metric to monitor campaign performance, as a click is often a signal a user is interested enough to learn more about the product or service.

3. CPC (Cost Per Click)

CPC (cost per click) how much it charged on average for a click on a Google Ad. This metric often changes daily due to Google’s real-time bidding algorithm and so it’s best not to compare it week-over-week in a dashboard. The lower the cost, the more efficient your ad is at attracting website visitors, and the more of your audience you can reach within budget.

4. Conversions

Google Ads can report on several conversion events and should be the main target of any campaign. This includes calls from mobile ads, purchases, and Google Analytics custom goals. Conversions can be seen at the ad or keyword level in addition to at the campaign level, and allow you to track the real impact of marketing dollars.

Tracking conversions makes it easy to track and report on the ROI (return on investment) of campaigns which makes it easy to prove the value of Google Ads.

5. Conversion Rate

As many paid search campaigns exist to drive consumer action, their effectiveness is an important KPI. Conversion rate shows the rate that clicks lead to conversions.

A Google Ads conversion rate can be calculated for various conversion metrics, and for purchase driven campaigns is often the main KPI. In a dashboard, the conversion rate can be broken into several granularities, including individual ads, ad group and more.

6. Top Performing Keywords

Metrics such as conversions, cost, CPC, and CTR (click-through rate) can be viewed by the Google Ads keywords level. Data at this granularity can help agencies identify trends and insights into customer desires, guiding optimizations and/or the creation of new ads.

Top performing keywords are a frequent client ask, and including them in a Google Ads dashboard allows you to anticipate questions.

Want to add more sections, additional information, or custom metrics to your Google Ads dashboard? AgencyAnalytics lets you easily drag and drop new sections to your dashboard in minutes, saving your agency time to focus on scaling your business.