What Is Competitor Benchmarking? (& How To Do It)
Benchmarking competitors and competitor analysis are two different ways to approach your mark. So, what is competitive benchmarking, then? Read more to find out what it is and how to do it.
I Took Over the Agency–And Here’s What Happened Next
Mary Walker, owner of Simplified SEO Consulting, shares her journey to purchasing an established marketing agency. Learn about the challenges she faced, the rewards of ownership, and her expert tips for aspiring agency buyers in this insightful and inspiring story.
18 Best Marketing Automation Tools in 2025
Explore the top marketing automation tools to enhance agency operations. Learn how the right automation software streamlines task management and saves time.
9 Best Keyword Rank Tracking Tools in 2025
This article will explore the benefits and drawbacks of SEO keyword ranking tools so that you can decide whether it’s right for your business and which is the best option for you & your clients.
8 Proven Client Engagement Strategies for Marketing Agencies
Josh Kimmes shares 8 strategies to improve client engagement and foster loyalty. Learn how his approach to communication, transparency, and personalization can help your agency build stronger, lasting relationships.
Social Media Benchmarks for 2025
Compare your agency’s social media performance against industry benchmarks for engagement, follower growth, and impressions across platforms. See how you stack up and learn how to interpret these metrics to improve client campaigns.
How To Create a Weekly Report That Wows Clients
Weekly reports are a great way to show clients the value you bring, prove ROI, and build loyalty. Learn how to create reports that keep clients in the loop and make them excited to stick with your agency.
Discrete vs. Continuous Data: What’s The Difference?
Learn the true differences and similarities between discrete and continuous data. See examples and discover how to measure and utilize this data to gain profitable insights.
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