Ready-To-Use PPC Report Template for Agencies, Freelancers & Marketers

A PPC report template helps agencies organize all the PPC data from their client’s Google Ads campaigns, Bing Ads data, and other paid campaigns into a clear, high-level report. It brings together results from PPC campaigns across platforms like Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads, making it easier for agencies to measure performance, optimize marketing efforts, and deliver professional client reporting.

Agencies should include important KPIs like impressions, ad clicks, click through rates, cost per conversion, conversion rate, conversion value, and ad costs. Including landing page performance, engagement rate, and other metrics ensures the PPC reporting template covers all the data needed to improve PPC campaign strategies. Also track keyword performance, ad group results, and landing page effectiveness to get a complete view of campaign performance.

PPC reports give marketing teams the insights they need to adjust targeting, creative, and budget based on actual PPC performance. By analyzing which ads generate the most engagement, clicks, or conversions, agencies improve PPC efforts and maximize ROI across multiple channels.

Also tracking performance metrics over time helps agencies identify underperforming ads, allocate budgets more efficiently, and fine-tune targeting strategies to drive better results for clients.

Yes. AgencyAnalytics automates PPC reporting by pulling accurate data from platforms like Google Ads, LinkedIn Ads, Facebook Ads, Microsoft Ads, and more into one PPC report. Agencies schedule automated delivery to clients, saving time compared to building reports manually in Google Sheets, Excel, or Google Data Studio.

Yes. Agencies can choose from dedicated templates like the Google Ads report template, Facebook Ads report template, or the LinkedIn Ads report template to deliver platform-specific insights. These ads report templates help marketing teams dig deeper into PPC ads performance on each channel.

Using a PPC report template saves agencies time by combining PPC data from multiple channels into one report. It helps marketing teams share important metrics with clients and prove the impact of their digital marketing efforts with less effort and more accuracy.

Absolutely. AgencyAnalytics makes it easy for agencies to build custom PPC reports using the drag-and-drop report builder and white label branding. With custom marketing dashboards and automated client reporting, agencies tailor PPC reporting templates to focus on the most important KPIs, target audience insights, and campaign performance—all in one platform.

Many marketing agencies rely on templates like the social media marketing report for social insights, the SEO monthly report template for SEO results, and the PPC reporting template to report on paid campaigns. The digital marketing monthly report template offers a complete digital marketing summary, and the website analytics report template tracks website visitor data.