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ANALYTICS
Oct 15, 2020

The Ultimate Guide to Getting Started with Google Analytics

Whether you’re running an SEO campaign, pay-per-click (PPC) campaign, or any other type of digital marketing campaign for clients, there’s no question that Google Analytics is one of the most powerful tools to help you measure and manage your...

Peter Foy
ANALYTICS | NEWS
Sep 22, 2020

An Upgrade to Google Analytics: New Metrics, Dimensions, and Segments

We brought you 6 of the most important metrics to track through Google Analytics. Now, we've released 79 new metrics that you can report on with our Google Analytics integration!We've broken down this new upgrade into three groups:New MetricsNew...

Alex Girardi
ANALYTICS
Sep 17, 2020

Data Storytelling: Why Every Business Needs to Adopt This Skill

Both startups and established businesses are now, more than ever, using tools and technology to collect, store, and analyze data. After collecting and cleaning data, the next step is to extract value from it. Even with the advent of BI and...

Peter Foy
ANALYTICS
Aug 14, 2020

5 Client Reports to Create with Google Analytics

When it comes to client reporting, there’s no shortage of software, tools, and reports you can use to your advantage. While experimentation is a good thing, there's no question that Google Analytics should be a top priority when it comes to...

Peter Foy
ANALYTICS | AGENCY ADVICE
Mar 18, 2020

SEO Analytics: How to Make Data Your Competitive Advantage

If you’re running an SEO campaign for a client, you know that not only does it take time to see a return on your marketing efforts, but as results start coming in they can also fluctuate dramatically over time. You may be publishing content...

Peter Foy