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TemplatesEmail Marketing Dashboard

Email Marketing Dashboard for Campaign Optimization and ROI Clarity

Track open rates, click-throughs, and conversions in a fully customizable email marketing dashboard. Whether you're monitoring automations in Mailchimp or workflows in HubSpot, get a live, actionable view of what’s working—so your agency spends less time reporting and more time improving results.
Email Marketing Dashboard Template Example

Customizable Email Dashboard Built for Performance Marketers

A white label email dashboard consolidates campaign performance data across platforms like Klaviyo, HubSpot, ActiveCampaign, and Mailchimp. Customize the layout to surface KPIs that actually matter to your clients—like engagement by audience segment, bounce rate trends, or the performance of a time-sensitive promo.

Use live dashboards to highlight wins and flag underperforming emails before a full campaign cycle is lost. Whether the strategy involves nurture sequences or newsletter optimization, this dashboard becomes a central hub for fast, clear decision-making.

Email marketing overview graphic
Adam Binder, Creative Click Media

Adam Binder, Founder & CEO

Creative Click Media

AgencyAnalyticshascompletelytransformedourreportingprocess,makingitmoreefficientandprofessional.Welovetheabilitytowhitelabelreportswithourbrandingandcolors,andtheeaseofusehasbeenagame-changer.Overall,theplatformhasbeenahugeassetforouragency.

Easily Report on All Your Client’s Email Marketing Data

Custom Email Marketing Dashboards as Unique as Your Agency

Seamless Integration

Instantly Access All Your Clients’ Email Marketing Data

Connect and centralize data from 80+ marketing platforms to streamline your reporting process. Access all your essential campaign insights in one place, simplifying analysis and enhancing your ability to act quickly. Use this vast integration network to craft precise, impactful reports that boost client strategies and satisfaction—make every piece of data work for your agency.

An example of the available marketing platform integrations AgencyAnalytics offers to connect your clients' marketing data
Tailored Intelligence

Provide Granular Insights With Custom Metrics

Leverage over 80 integrations to design custom metrics that provide targeted insights tailored to each client's unique needs. Combine data points from multiple sources to construct in-depth reports that dig deeper into campaign performance. Showcase your agency's analytical capabilities by delivering precise, actionable insights that empower clients to make informed strategic decisions.

AgencyAnalytics Custom Metrics Feature
Elevate Your Brand

White Label Your Email Marketing Dashboards

Transform client dashboards into a showcase of your agency's branding. Apply your logo and color schemes to reinforce your professional identity in every client interaction. Use this personalized touch to boost your agency's image, enhance client trust, and solidify your market presence—turning every report into a reflection of your expertise and attention to detail.

Fully white label your BigCommerce dashboards and reports.
Streamline Client Management

Monitor All of Your Clients at a Glance

Craft custom dashboards at the agency level to centralize key metrics for multiple clients in one place. Simplify management, enhance comparative analysis, and speed up decision-making processes. Use this streamlined view to identify trends, adjust strategies, and deliver consistent, high-quality results across all client accounts.

An Example of a Multi-Client Campaign Dashboard
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Customer Support is Our Top Priority

AgencyAnalytics is dedicated to supporting your agency's needs with around-the-clock assistance. Our live chat operates 24/5, featuring response times of less than three minutes, so we're always ready to quickly address your questions.

With a customer satisfaction rate consistently above 95%, our support team is highly skilled in assisting with the setup of dashboard templates and more, helping ensure your agency provides top-tier services to your clients. 

You care about your client’s success. We care about yours.

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Give Your Agency Time To Grow

Report Smarter. Not Harder.

Save time every month by automatically integrating the most vital email marketing data along with insights from over 80 other data sources into one platform.

Pull in key metrics from MailChimp, Constant Contact, Campaign Monitor, and more to give clients a comprehensive view of their email campaign performance.

Customize each email marketing dashboard and quickly clone them to accelerate client onboarding. Use the time saved on client reporting and data visualization to expand your agency.

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Website Click

6 Sections To Include in an Email Marketing Dashboard

Think of a comprehensive email marketing dashboard like a greatest hits album for your client’s email campaigns—only the top tracks make the cut. By zeroing in on the most important metrics, you create a focused narrative that tells clients the story of their email marketing performance and highlights areas ripe for improvement.

Click rate zeroes in on how many of your clients' email recipients engage by clicking links. It’s a direct measure of interest and interaction with the content you’re sending out on their behalf.

Adding click rate to your email dashboards is crucial because it gives you and your clients a snapshot of what’s working. This metric shapes your email marketing strategy by showing which messages resonate with recipients. It’s all about real-time insights that help your agency optimize campaigns quickly and effectively.

When your clients see these numbers, they understand the direct value your services add—more clicks mean better engagement and, ultimately, higher conversions. Keeping an eye on click rate ensures every campaign is fine-tuned to capture attention and drive action, making it easier for your agency to deliver on the promise of boosting ROI and enhancing customer journeys.

Email marketing click rate metrics

Build custom email marketing dashboards that deliver results

Save time and impress clients with a powerful, results-driven dashboard template. Access the free email marketing analytics dashboard template today!

Try these client reporting features for marketing agencies

Clicks are a straightforward gauge of how engaging your clients' email content is. This metric counts the number of times subscribers interact with links, showing how effectively the content motivates action.

Incorporating clicks into your email dashboards gives you a direct look at what’s catching the eye of your clients' audiences. This information is crucial for marketers—it highlights which aspects of an email are working and which might need a tweak. Understanding what drives subscribers to click will guide you in fine-tuning content and design to maximize engagement.

By monitoring clicks, you help clients make informed decisions that refine their strategies. This ongoing optimization process improves the current campaign's performance and lays the groundwork for future successes. Keep this data front and center to ensure your clients’ campaigns are compelling and effective.

Clicks email marketing dashboard metrics

FAQs About Custom Email Marketing Dashboards

Still have questions about how to create and use custom Email Marketing Dashboards? Don’t worry, we’ve got you covered.

An email marketing dashboard is an essential tool that tracks the performance of email marketing campaigns. It provides visibility into metrics like open rates, click-through rates, and conversion rate, helping email marketers understand how campaigns are performing from send to action.

To build a white label email marketing dashboard, connect your email platform by selecting one of the available Email platform data connectors provided by AgencyAnalytics, apply your agency’s branding, and select your preferred layout. In just a few clicks, create a fully branded dashboard that pulls data from your clients’ marketing campaigns and showcases their performance metrics.

Track key email marketing KPIs such as open rate, click rate, unsubscribe rate, conversion rate, and revenue generated. These metrics help agencies assess the impact of email marketing campaigns and their contribution to website traffic, lead generation, and revenue.

By providing a unified view of all email marketing activities, the dashboard supports data-driven decisions by visualizing the effectiveness of email marketing efforts in one place. It highlights what’s working across subject lines, audience segments, and timing—so teams can refine future email marketing campaigns based on results.

Email marketers and marketing agencies benefit most from email dashboards. By tracking performance across email marketing campaigns, the dashboard helps teams optimize content, improve timing, and prove ROI to clients—all while keeping campaign data easily accessible.

Yes. Rearrange widgets, add branded elements, and focus on metrics that matter most to each client. Whether it’s revenue generated or engagement in the recipient’s inbox, the dashboard can be tailored to support different campaign goals.

Agencies often rely on the social media reporting dashboards to manage social media data, the PPC reporting dashboards to analyze PPC results, and the SEO reporting dashboard to report on SEO performance. They also use the website analytics dashboards for web analytics campaign summaries and the digital marketing reporting dashboards to monitor digital marketing engagement.

Lisa Cutter Vertical Insight Marketing

Lisa Cutter, President

Vertical Insight Marketing

Ournewandimprovedreportingprocessisaslam-dunk,outta-the-parkhomerun,hattrickafterhattrick,theverybestthingwe’vedoneforouragency.

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