FEATURE ALERT: Ask AI to turn client data into actionable insights.
TemplatesMailchimp Dashboard

Mailchimp Dashboard for Email Insights and Client Transparency

Track open rates, click-through rates, and audience growth in a fully customizable Mailchimp dashboard. Automate reporting, provide clients with live insights, and optimize email campaigns to drive engagement and maximize ROI. Strengthen client relationships through data-driven insights.
Mailchimp dashboard template example

Customizable Mailchimp Dashboard for Smarter Email Marketing Insights

Monitor key metrics like deliverability, campaign ROI, and list growth without logging into Mailchimp. Customize each dashboard to focus on what matters most to each client—whether that’s abandoned cart emails or engagement with newsletter sequences.

Use white label branding to give clients a professional, seamless experience. Replace static reports with a live view that helps them understand exactly how your email strategies are working.

Drag-and-drop custom dashboard example
Adam Binder, Creative Click Media

Adam Binder, Founder & CEO

Creative Click Media

AgencyAnalyticshascompletelytransformedourreportingprocess,makingitmoreefficientandprofessional.Welovetheabilitytowhitelabelreportswithourbrandingandcolors,andtheeaseofusehasbeenagame-changer.Overall,theplatformhasbeenahugeassetforouragency.

Easily Report on Your Client’s Mailchimp Performance

Custom Mailchimp Dashboards as Unique as Your Agency

Unified Data, Smarter Insights

Instantly Access All Your Clients’ Mailchimp Data

Centralize client data and get a comprehensive view of marketing performance. Access 80+ integrations, including Mailchimp, Instagram, and more.

View your client’s metrics without logging into their Mailchimp account each time. Track metrics in real-time, dive deeper into emerging trends and make data-driven decisions.

An example of the available marketing platform integrations AgencyAnalytics offers to connect your clients' marketing data
Seamless Branding, Stronger Trust

White Label Your Mailchimp Dashboards

Presentation matters at every touchpoint. Brand every dashboard as your own and give clients a professional experience from start to finish. 

Strengthen your agency’s credibility, build client trust, and deliver reports under your name. This customization ensures your brand remains front and center, all while sharing results that actually matter to clients.

Add Your Own Branding To Your Customizable SEO Reporting Software
Tailored Insights, Real Results

Provide Granular Insights With Custom Metrics

Go beyond standard reporting. Create custom metrics and highlight the data that matters most to each client. Tailor every dashboard to align with specific goals, like niche KPIs or custom benchmarks. 

This flexibility empowers your agency to deliver relevant, actionable insights–all in a few clicks. Help your clients see the impact of your strategies and reinforce your role as a trusted advisor.

Mailchimp dashboard custom metric creation example
Built for Client Needs

Monitor All of Your Clients at a Glance

Enhance your data-tracking approach and improve internal operations. With an account-level dashboard, your agency gets a bird’s eye view of all client campaigns in a unified interface.

Quickly identify hiccups, compare client performance, and ensure things are going as planned. Invest in a system that benefits both your staff and clients.

Mailchimp multi-campaign dashboard
Invested In Your Success

Customer Support is Our Top Priority

At AgencyAnalytics, we put your agency first with live chat available 24/5. Fast, reliable support is exactly what you need, which is why our average response time is below 3 minutes.

With a satisfaction rate consistently above 95%, our expert support team is here when you need more help. You care about your clients’ success. We care about yours.

Best in Class Customer Support
Report Smarter. Not Harder.

Streamline Reporting and Focus On What Matters

Save time by automatically pulling email marketing data into one platform–alongside metrics from over 80+ sources. Designed specifically for agencies, this tool offers real-time insights that are easy to understand and act on.

Access metrics from Mailchimp, Facebook, and other top marketing platforms. Customize dashboards, easily replicate them, and save time in the client onboarding process.

Smarter Client Reporting Platform

Sign up for your free trial now!

No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

Website Click

9 Sections To Include in a Mailchimp Dashboard

Delivery rate measures the percentage of emails that actually reach subscriber inboxes. It’s a key indicator of list quality and shows whether your client’s campaign has successfully bypassed spam filters.

A high delivery rate means that a significant percentage of your client’s intended audience is receiving email correspondence, increasing the chances of opens. Alternatively, a low rate may indicate that fixes are needed (e.g., avoiding spam trigger words like “Urgent”).

mailchimp delivery rate metrics example

Build automated Mailchimp dashboards that deliver results

Save time and impress clients with a powerful, results-driven dashboard template. Access the free Mailchimp dashboard template today!

Try these client reporting features for marketing agencies

Spam rate measures the percentage of recipients who explicitly flag your client’s email as unwanted or irrelevant.

A high spam rate may harm client campaigns by decreasing the chances of future emails successfully reaching recipient inboxes.

To reduce this number, ensure that email content is relevant and not overly promotional. Also, avoid clickbaity subject lines or sending emails at odd times.

Mailchimp Spam Rate metrics on custom dashboard

FAQs About Custom MailChimp Dashboards

Still have questions about how to create and use custom MailChimp Dashboards? Don’t worry, we’ve got you covered.

A Mailchimp Dashboard is a reporting tool that visualizes your client’s email marketing performance. It centralizes key Mailchimp metrics like opens, click rates, and list growth, helping agencies track the effectiveness of targeted campaigns and improve ongoing strategy.

To create a white label Mailchimp Dashboard, connect your client’s Mailchimp account to a reporting platform like AgencyAnalytics, choose a layout, and apply your agency’s branding. On select plans, the dashboard can be fully branded with your logo and domain—ideal for client-facing reports across multiple accounts.

Essential Mailchimp metrics include open rate, click rate, unsubscribe rate, and the total number of emails sent. These KPIs help agencies evaluate campaign health, list engagement, and overall marketing performance over time.

The dashboard gives agencies and clients clear visibility into campaign outcomes. Rather than reviewing email stats in isolation, agencies can combine Mailchimp data with broader performance insights to show how targeted campaigns contribute to overall marketing goals.

By tracking detailed metrics like click rates and subscriber behavior, the dashboard helps agencies adjust content, timing, and segmentation. With real-time visibility into what’s working, teams continuously optimize campaigns for better results.

Yes. Customize the dashboard to highlight the Mailchimp metrics that matter most to each client. Whether you want to focus on engagement by list segment or performance across multiple campaigns, the dashboard layout and data sources can be tailored to meet client-specific goals.

Agencies often rely on the digital marketing dashboards to manage digital marketing data, the web analytics dashboards to analyze web analytics results, and the PPC reporting dashboard to report on PPC performance. They also use the SEO client dashboard for SEO campaign summaries and the social media reporting dashboard to monitor social media engagement.

Adam Asher

Ten Thousand Pots

AgencyAnalyticshelpswithreportingthatscalestoanysize.It’ssimpleandeasytoaddkeywordsandtrackprogress,compareanalyticstopreviousperiods,andintegrateemail,social,PPC,andGoogleAnalyticsintooneplatform.

Get Started for Free

Try AgencyAnalytics risk-free for 14 days. No credit card required.
AgencyAnalytics Dashboard Preview