Mailchimp Dashboard for Email Insights and Client Transparency
Customizable Mailchimp Dashboard for Smarter Email Marketing Insights
Monitor key metrics like deliverability, campaign ROI, and list growth without logging into Mailchimp. Customize each dashboard to focus on what matters most to each client—whether that’s abandoned cart emails or engagement with newsletter sequences.
Use white label branding to give clients a professional, seamless experience. Replace static reports with a live view that helps them understand exactly how your email strategies are working.

Adam Binder, Founder & CEO
Creative Click Media
Custom Mailchimp Dashboards as Unique as Your Agency
Instantly Access All Your Clients’ Mailchimp Data
Centralize client data and get a comprehensive view of marketing performance. Access 80+ integrations, including Mailchimp, Instagram, and more.
View your client’s metrics without logging into their Mailchimp account each time. Track metrics in real-time, dive deeper into emerging trends and make data-driven decisions.
White Label Your Mailchimp Dashboards
Presentation matters at every touchpoint. Brand every dashboard as your own and give clients a professional experience from start to finish.
Strengthen your agency’s credibility, build client trust, and deliver reports under your name. This customization ensures your brand remains front and center, all while sharing results that actually matter to clients.
Provide Granular Insights With Custom Metrics
Go beyond standard reporting. Create custom metrics and highlight the data that matters most to each client. Tailor every dashboard to align with specific goals, like niche KPIs or custom benchmarks.
This flexibility empowers your agency to deliver relevant, actionable insights–all in a few clicks. Help your clients see the impact of your strategies and reinforce your role as a trusted advisor.
Monitor All of Your Clients at a Glance
Enhance your data-tracking approach and improve internal operations. With an account-level dashboard, your agency gets a bird’s eye view of all client campaigns in a unified interface.
Quickly identify hiccups, compare client performance, and ensure things are going as planned. Invest in a system that benefits both your staff and clients.
Customer Support is Our Top Priority
At AgencyAnalytics, we put your agency first with live chat available 24/5. Fast, reliable support is exactly what you need, which is why our average response time is below 3 minutes.
With a satisfaction rate consistently above 95%, our expert support team is here when you need more help. You care about your clients’ success. We care about yours.
Streamline Reporting and Focus On What Matters
Save time by automatically pulling email marketing data into one platform–alongside metrics from over 80+ sources. Designed specifically for agencies, this tool offers real-time insights that are easy to understand and act on.
Access metrics from Mailchimp, Facebook, and other top marketing platforms. Customize dashboards, easily replicate them, and save time in the client onboarding process.
Sign up for your free trial now!
No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
9 Sections To Include in a Mailchimp Dashboard

Build automated Mailchimp dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free Mailchimp dashboard template today!

FAQs About Custom MailChimp Dashboards
Still have questions about how to create and use custom MailChimp Dashboards? Don’t worry, we’ve got you covered.
A Mailchimp Dashboard is a reporting tool that visualizes your client’s email marketing performance. It centralizes key Mailchimp metrics like opens, click rates, and list growth, helping agencies track the effectiveness of targeted campaigns and improve ongoing strategy.
To create a white label Mailchimp Dashboard, connect your client’s Mailchimp account to a reporting platform like AgencyAnalytics, choose a layout, and apply your agency’s branding. On select plans, the dashboard can be fully branded with your logo and domain—ideal for client-facing reports across multiple accounts.
Essential Mailchimp metrics include open rate, click rate, unsubscribe rate, and the total number of emails sent. These KPIs help agencies evaluate campaign health, list engagement, and overall marketing performance over time.
The dashboard gives agencies and clients clear visibility into campaign outcomes. Rather than reviewing email stats in isolation, agencies can combine Mailchimp data with broader performance insights to show how targeted campaigns contribute to overall marketing goals.
By tracking detailed metrics like click rates and subscriber behavior, the dashboard helps agencies adjust content, timing, and segmentation. With real-time visibility into what’s working, teams continuously optimize campaigns for better results.
Yes. Customize the dashboard to highlight the Mailchimp metrics that matter most to each client. Whether you want to focus on engagement by list segment or performance across multiple campaigns, the dashboard layout and data sources can be tailored to meet client-specific goals.
Agencies often rely on the digital marketing dashboards to manage digital marketing data, the web analytics dashboards to analyze web analytics results, and the PPC reporting dashboard to report on PPC performance. They also use the SEO client dashboard for SEO campaign summaries and the social media reporting dashboard to monitor social media engagement.

Adam Asher
Ten Thousand Pots
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