Mailchimp Dashboard

What Is a Mailchimp Dashboard?

A Mailchimp dashboard is a customizable reporting tool designed to help agencies streamline client campaign management. In addition to its data-tracking capabilities, it’s a branding touchpoint that solidifies your agency’s identity. 

With the white labeling feature, it’s easy to add your logo, custom colors, and an extra touch of personalization. This subtle step goes a long way–it reinforces your attention to detail, all while complementing your ability to drive results from email campaigns. 

This reporting solution simplifies tracking key email metrics, such as open rate, bounce rate, and audience growth. With access to data-visual insights, agencies are able to quickly monitor campaign performance, identify areas for improvement, and optimize email strategies for best results. 

Why Your Agency Needs a Mailchimp Dashboard

A Mailchimp dashboard is more than a pretty interface–it’s what your agency needs to deliver a top-notch reporting experience and deliver optimized and targeted campaigns. In a few clicks, tailor this dashboard’s layout and present insights that align with each client’s specific goals. Explore a range of data visualizations, add annotations for context, and even grant clients access to their live dashboards. These extra things make the world of a difference–both for your reputation and overall client satisfaction. 

It’s also a handy tool that optimizes your internal operations. Your team members will no longer have to manually compile Mailchimp metrics, create clunky spreadsheets, or take endless screenshots. Instead, this automated tool automatically retrieves metrics from Mailchimp and 80+ platforms, leaving more time to focus on high-level activities. 

To sum it up, a Mailchimp dashboard goes beyond data tracking. Instead, this tool is exactly what agencies need to save billable time, present actionable insights, and solidify their value proposition.

9 Sections To Include in a Mailchimp Dashboard

A  Mailchimp dashboard is a must-have for monitoring email marketing insights and making data-driven decisions. To maximize the benefits of this tool, here’s a breakdown of the key sections that should be included. 

1. Delivery Rate

Delivery rate measures the percentage of emails that actually reach subscriber inboxes. It’s a key indicator of list quality and shows whether your client’s campaign has successfully bypassed spam filters. 

A high delivery rate means that a significant percentage of your client’s intended audience is receiving email correspondence, increasing the chances of opens. Alternatively, a low rate may indicate that fixes are needed (e.g., avoiding spam trigger words like “Urgent”). 

2. Open Rate

Open rate tracks the percentage of recipients who opened an email, which is one step closer to more meaningful engagement. 

A high email open rate indicates that a significant percentage of recipients actually click on your client’s email in their inboxes. It means that subject lines are engaging enough or subscribers recognize the brand. On the other hand, a low rate may indicate that there are list quality issues (e.g., unengaged subscribed contacts), a poor sender reputation, or ineffective subject lines.

3. Clicks

Clicks measure the total number of recipients who interacted with links in your client’s email. Click rates clearly show what content drives action and resonates with subscribers. 

A high number of clicks signals that your client’s content is engaging in some way. To address low click rates, use clear calls-to-action that stand out visually. Also, limit the number of links to avoid overwhelming your client’s audiences. Instead, focus on a single, prominent action.

4. Unsubscribe Rate

Unsubscribe rate measures the percentage of recipients who choose to opt out of receiving your client’s future emails compared to the number of emails sent. This metric helps agencies identify potential disconnects between email content and audience engagement. 

To address a rising number of unsubscribed contacts, determine whether content is relevant enough to subscriber segments. Also, allow recipients to select their preferred email frequency (e.g., weekly, monthly) or opt-out of specific communications. 

5. Bounce Rate

Bounce rate refers to the percentage of emails that fail to reach recipients' inboxes. This may be due to invalid email addresses (hard bounces) or temporary delivery issues (soft bounces). Hard bounces impact sender reputation more. That’s because they indicate poor list quality and a lack of adherence to email marketing best practices.

To reduce hard bounces, regularly monitor your client’s email list and remove inactive or invalid addresses. Also, check if their email-sending domain or IP is blacklisted due to spam complaints.

It may be a good idea to resend soft-bounced emails after some time if they were undeliverable due to full inboxes or another minor issue.

6. Spam Rate

Spam rate measures the percentage of recipients who explicitly flag your client’s email as unwanted or irrelevant. 

A high spam rate may harm client campaigns by decreasing the chances of future emails successfully reaching recipient inboxes.

To reduce this number, ensure that email content is relevant and not overly promotional. Also, avoid clickbaity subject lines or sending emails at odd times. 

7. Audience Growth

Audience growth tracks the increase or decrease in email subscribers over time. It reflects how effectively your marketing efforts are at attracting new contacts while retaining existing ones.

An increasing audience growth rate is a good sign–it shows that your agency’s marketing strategy is effective in acquiring subscribers. To address a low or stagnant rate, consider incentives for new contacts (e.g., a 10% discount), email referral programs, or more sign-up CTAs. 

8. Revenue

Revenue represents the total income generated from your client’s email campaign. This metric measures how well the campaign is converting recipients into paying customers or engaged users.

Tracking revenue helps agencies optimize strategies and ensure maximum financial outcomes for clients. Additionally, it’s instrumental in creating realistic goals, demonstrating ROI, and presenting tangible results. 

9. Goal Tracking 

After creating email targets for your clients, your agency must have a system to monitor results. To do this, use the goal tracking feature to track real-time results, share intuitive data visuals, and keep transparency on the table. 

Whether it’s an increase in clicks or meeting a revenue goal, your clients will clearly understand if they’re on the right track. It also helps your agency to identify which strategies are working and whether improvements are needed.

When setting goals, ensure they’re directly tied to measurable business outcomes. Here are a few best practices to follow:

• Align goals with the client's broader business objectives.

• Set KPIs that are specific to your client's industry and target audience.

• Regularly review and adjust KPIs to reflect changing priorities.

Streamline Reporting With Mailchimp Dashboards. Focus on What Matters.

Billable time is of the essence. To ensure those precious hours aren’t wasted on manual data compilation, use a Mailchimp dashboard to enhance efficiency. Designed specifically for agencies, this tool offers real-time insights that are easy to understand and act on.

Need more customization? Use the drag-and-drop builder to move widgets around and enhance data presentation. This solution scales with your agency, too. As more clients are added to your roster, it’s built to handle an increase in volume, manage multiple accounts, and complement your growth journey.

Need a way to streamline efficiency even more? Take advantage of the Smart Dashboard feature in AgencyAnalytics. Watch your client’s different metrics populate in a visual, easy-to-understand format in a few seconds. Save time during client onboarding and even replicate dashboards–it’s really that simple.

AgencyAnalytics helps with reporting that scales to any size. It’s simple and easy to add keywords and track progress, compare analytics to previous periods, and integrate email, social, PPC, and Google Analytics into one platform.

Adam Asher

Ten Thousand Pots