AgencyAnalytics API for reporting automation

Automate reporting workflows by integrating AgencyAnalytics data directly into your agency’s systems. Built for agencies on the Agency Pro plan, the API simplifies data access, streamlines custom reporting, and scales with your agency’s needs.
A look at how the AgencyAnalytics API playground makes it easy for marketing agencies to automate more reporting processes at scale.

The scalable API built for high-growth marketing agencies

Streamline how your marketing team accesses client data with a purpose-built API designed for marketing agencies. Power custom dashboards, internal tools, and advanced reporting workflows with seamless data integration that keeps your marketing agency efficient, agile, and ready to scale.

Generate Federated Logins

Enhance your clients’ user experience by enabling 1-click login between your agency’s platform and AgencyAnalytics

Automate Client Setup

Save time by automatically adding 10s or even 100s of new clients simultaneously using the API

Fetch Keyword Ranking Data

Automatically fetch your clients’ keyword ranking data at set intervals from the AgencyAnalytics Rank Tracker

Streamline Agency Management

Quickly create, read, and delete new platform users, whether they’re your agency’s clients or staff
Create User Sessions

Offer Seamless AgencyAnalytics Access

Open up greater automation and seamless functionality within the AgencyAnalytics platform through the JSON API. Make the AgencyAnalytics platform feel like your own.

Use the AgencyAnalytics API to create federated logins that provide users with a single-sign-on experience
Add Clients Through API

Expedite Client Onboarding

Adding dozens or even hundreds of marketing agency clients can become tedious and time-consuming. Automate the process and add efficiency as you scale by leveraging AgencyAnalytics’ endpoints to add multiple clients simultaneously. Your team can also automatically group various clients within the client overview section of your account for enhanced agency management and organization.

Use AgencyAnalytics API to create new client campaigns for your marketing agency at scale.
Create and Manage Client and Staff Users

Automate More of Your Marketing Agency Management

Save time managing and maintaining your AgencyAnalytics user base as your marketing agency rapidly scales. Create and delete client and staff users automatically using the API. Access lists of staff and client users. Create user-base automations between third-party platforms, such as your CRM or your HR solution. Make agency management a breeze.

A screenshot of the AgencyAnalytics client and staff user access management screen
Fetch Keyword Ranking Data

Pull All Your Clients’ Keyword Rankings Using API

Establish a more automated SEO reporting workflow for your marketing agency. Pull keywords, rankings, and backlinks from AgencyAnalytics into your own native platform without having to integrate directly with multiple SEO platforms. Fetch rankings for a specific keyword or for a client’s entire keyword campaign into spreadsheets at set intervals. Run calculations on them, and work with the ranking data as needed.

Automate the process of pulling client keyword rankings using the AgencyAnalytics API query builder.
AgencyAnalytics API Playground

Leverage the Exploration-Based Interface

Avoid slogging through static API documentation pages and copying and pasting code as you build automation into your marketing agency’s workflows. With AgencyAnalytics’ interactive API playground, developers speed up available endpoint discovery, query creation, testing, and execution to help your agency scale faster.

Explore the AgencyAnalytics API playground to discover all the ways your marketing agency can add more automation to the reporting process.

Connect your tools and create custom workflows with a reporting API built for marketing agencies.

Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics

Every marketing agency has its own signature—and your reporting should reflect that. Apply custom branding, set up a personalized domain, and deliver dashboards through a polished web app that’s unmistakably yours. Whether managing one brand or several, your agency stays consistent, professional, and on-brand at every touchpoint.

Stay one step ahead with built-in AI tools that automatically identify shifts in performance and behavior—so you don’t have to dig. Deliver client-ready summaries that highlight what matters most and show exactly where to focus next. It’s the kind of forward-thinking analysis that turns data into strategy.


Trade spreadsheets for sleek, on-brand visual dashboards that bring your marketing data to life. Built-in charts, graphs, and KPIs make it easy to present results in a way that’s both compelling and clear—so clients can see the value of your marketing agency’s efforts without needing an interpreter.

An example of how to white label marketing agency dashboards and client reports

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

Give clients a central place to stay connected—from real-time performance metrics to active tasks. Each dashboard is tailored to the client’s goals, eliminating noise and confusion. It’s transparency that feels polished, personal, and entirely within your marketing agency’s ecosystem.

Juggling dozens of campaigns and clients? No problem. Oversee performance, streamline client communications, and fine-tune access with granular user permissions—all from one platform built for growing marketing agencies. Whether you’re adding clients or team members, reporting never becomes a bottleneck.

With 85+ integrations, your marketing agency connects the dots across every channel—SEO, PPC, social, email, and more. Build custom templates that showcase full-funnel performance, then replicate across accounts for reporting that’s both scalable and strategic.

An example of a marketing agency client portal

FAQs About the AgencyAnalytics API

Want to streamline workflows across your entire agency? These FAQs explain how the AgencyAnalytics API helps automate account creation, manage users, and access marketing data securely—all without manual setup or data duplication.

  • Yes. AgencyAnalytics sells one plan with every feature in it and the API is part of that. The API key that authorizes every call belongs to the account Admin, so a developer working with you needs inviting to the account as a staff user before they can build anything.

  • Rankings, keywords, and backlinks. The AgencyAnalytics API reads keyword rankings and a client’s ranking history, and it creates, reads, updates and deletes backlink records. Client and user records are covered too, along with a login grant that moves someone from your own platform into the account in one step. The API guide lists every supported operation.

  • Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.

  • Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.

  • Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.

  • Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.

  • Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.

  • Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.

  • Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.