Earned Media Report Template

Perfect for marketing agencies, an earned media report template helps your clients understand how their campaigns are performing. Start using this template today to streamline your work and get better results. Save time, make better decisions, and keep clients happy.
Earned Media Report Template Example

Why Your Agency Needs an Earned Media Report Template

Your marketing agency needs tools that streamline work and improve outcomes to stay ahead. An earned media report template makes it easier to turn complex data into clear, useful insights. 

With an earned media report template, quickly highlight your clients' media metrics, most important data, and notable trends. This means your team spends more time developing effective strategies and less time digging through data. Your clients will see the difference, too. They’ll get reports that are easy to understand and clearly demonstrate campaign value, making them more likely to stick with your agency.

This tool also helps elevate your team’s strategic appeal for clients, showing you’re committed to delivering and effectively explaining results.

Using an earned media report template equips your agency to serve clients better and establishes you as a trusted advisor they rely on. This isn’t just good for client relationships; it’s essential for growing your business.

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10 Sections To Include in an Earned Media Report Template

1. Cover Page

A professional-looking and branded report cover page sets the tone. It’s your first impression, offering an immediate sense of credibility and attention to detail. 

Earned Media Report Cover Page Example

By customizing your cover page, you align it visually with your brand, strengthening your identity and making every report instantly recognizable. This enhances the presentation and reinforces your professional image, making every report an ambassador of your brand’s quality and consistency.

Indicating the reporting period and specific date range (e.g., Monthly, Quarterly, or Campaign-Specific) on the cover helps set clear expectations and guides the reader's understanding from the outset. 

Finally, being able to save uniquely designed cover pages as custom templates is a game-changer. This means you maintain consistency across reports for all clients, which streamlines your process and ensures a high standard of presentation every time. 

2. Executive Summary 

An executive summary provides a concise overview of the main findings and recommendations. This section quickly informs busy stakeholders and decision-makers about the most critical aspects of the report, enabling them to grasp the essential points without delving into the full document.

Earned Media Summary Example

An effective earned media report summary distills key information, making it immediately useful for decision-makers. Here are three best practices for crafting your summary:

  • Highlight Key Metrics: Focus on the most impactful data like reach, engagement, and media value.

  • Summarize Insights: Present insights on campaign performance and audience reactions.

  • Recommend Actions: Suggest clear, actionable steps based on the report's findings to guide future strategies.

3. Audience Growth

The primary focus of an earned media report is audience growth, which reflects the increase in your client's following across various social media platforms (Facebook, Instagram, etc.) and indicates an expanding reach and influence.

Earned Media Report Audience Growth

By tracking audience growth, agencies highlight their ability to enhance brand visibility and engage with a broader target audience segment.  This data provides concrete evidence that the agency's work—whether through an influencer marketing strategy, consistent press coverage, or paid media efforts—generates tangible results. 

Here are other key audience growth metrics, their level of importance, and practical use cases for agencies:



Use Case Examples


Follower Growth



Use Case Examples

Use this data to gauge the effectiveness of recent influencer marketing campaigns and adjust strategies accordingly.


Engagement Rate



Use Case Examples

Analyze fluctuations in engagement to refine content types and posting schedules to better resonate with the target audience.


Share of Voice


Very Useful

Use Case Examples

Compare the brand’s media presence with competitors to strategize on areas needing improvement or further capitalization.


Social Media Mentions


Very Useful

Use Case Examples

Analyze and compare how people talk about a brand on social media channels like Twitter, Facebook, or Instagram to inform future campaign messaging.


Social media shares complement audience growth by acting as a pulse check on how resonant and engaging the content is. They reflect the extent to which users spread content through their own networks, amplifying reach beyond the initial posting.

Earned Media Report Shares

When clients see their content being shared widely, it validates the agency’s efforts and highlights the success of a social media marketing campaign. This metric captures the breadth of campaign reach and enhances the understanding of how shared content drives engagement and builds community around a client’s brand.


Comments on social media posts are direct indicators of audience engagement and interaction. They offer insights into the public's perceptions and reactions to a client’s content, providing a deeper layer of engagement than shares alone.

Earned Media Report Comments

Comments reveal the audience's feelings and discussions around the client’s brand, which are crucial for refining influencer marketing campaigns and tailoring content to meet the target audience's interests. Including comments in a report showcases the agency’s ability to generate dialogue and highlights its capacity to foster a community that actively participates in and supports the brand.

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6. Customer Reviews

Customer reviews are a goldmine of credibility and engagement. They serve as firsthand testimonials of customer experiences and satisfaction. They bridge the gap between simple interactions and meaningful connections with the target audience.

Earned Media Report Customer Reviews

Reviews (whether gathered via Facebook or Google Business Profile) reflect customer sentiment and amplify positive earned media. They provide concrete examples of how the public interacts with and perceives the brand’s reputation, offering invaluable insights for refining influencer marketing strategies and social media campaigns. 

Accurately presenting this information also helps clients understand the monetary value of positive interactions and the direct benefits of their investment in earned media campaigns.

7. Organic Search (SEO)

Organic search traffic is the number of people who find your client’s content through search engines without paid advertising. It clearly shows how well the content connects with what people are searching for.

Earned Media Report Organic Search SEO Sessions

Organic search traffic data pulled from Google Analytics 4 shows how well content aligns with the target audience. This directly impacts the visibility of a client’s owned media (e.g., press releases, blog posts, websites, or social media content). Reporting on SEO performance proves how the agency’s strategies enhance owned media discoverability. 

Other SEO data highlights how an agency’s work helps to increase web traffic, improve search engine rankings, and boost earned media value:



Use Case Examples


Keyword Rankings



Use Case Examples

This metric helps agencies show clients which keywords are gaining traction in search engines, linked to their earned media efforts, and driving visibility.


Engagement Metrics (Time on Site, Pages per Session)



Use Case Examples

These metrics evaluate how engaging the content is to the audience brought in by SEO, helping to refine content strategy and enhance user experience.

8. Social Traffic

Social traffic refers to users who visit your client’s content directly from social media platforms and measures the effectiveness of the social media campaign.

Earned Media Report Social Traffic

Social traffic, pulled using Google Analytics 4, allows agencies to demonstrate how well they convert social media interest into actual visits to the brand's online content. Seeing social traffic numbers helps clients understand how their social media marketing efforts attract viewers.

Backlinks are links from other websites that lead to your client’s content. They highlight content credibility and authority as perceived by search engines.

Earned Media Report Backlinks

Backlinks reflect the trust other site owners have in your client’s content. They boost SEO performance, making content more visible in search results. Understanding the number and quality of backlinks with Semrush data helps clients see the tangible effects of their marketing campaigns: more backlinks mean more recognition and better search engine rankings. 

On a more granular level, backlinks are analyzed using the following key metrics.



Use Case Examples


Number of Backlinks



Use Case Examples

Evaluate the overall visibility and authority of content. High numbers may indicate successful outreach or content virality.


Quality of Backlinks



Use Case Examples

Assess backlink sources for authority and relevance. High-quality backlinks from respected domains enhance SEO rankings and credibility.


Anchor Text Usage



Use Case Examples

Examine how a brand or key terms are referenced. Consistent, relevant anchor text can improve target keyword rankings and brand recognition.

10. Referring Domains

Referral data is another set of Semrush metrics that tracks visitors who arrive at a website from links placed on other sites, such as social media, blogs, or other web pages.

Earned Media Report Referring Domains

Analyzing referring domains provides valuable insights into how external collaborations and mentions impact clients' overall media strategy—i.e., top TLDs (top-level domains), the total number of referring domains, and top referring countries. This data helps pinpoint successful targeting tactics, areas for improvement, and future marketing campaign strategies.

How To Create a Custom Earned Media Report Template To Meet Client Needs

AgencyAnalytics’ new 11-Second Smart Reports allow agencies to automate the creation of comprehensive, visually engaging reports in a flash, dramatically reducing the time spent on manual data compilation. This means more time for strategic analysis, presentation preparation, and deepening client engagement, enhancing the overall service quality and client satisfaction.

To begin using Smart Reports, first connect the relevant integrations. Each integration, such as Google Analytics, Facebook Insights, or SEO tools, will automatically populate its own dedicated page within the report. All critical data points are captured and organized systematically to form the backbone of the report.

Next, add an overview page to your report. This page serves as the executive summary of your client’s data story. Drag and drop custom widgets to highlight key results and metrics specific to your agency’s impact.

Earned Media Report Create A Custom Template

For metrics not covered by the existing integrations, the Google Sheets integration comes in handy. This allows you to import additional data directly into your report, ensuring no key performance indicator is left behind.

Smart Reports eliminate tedious manual data entry and empower agencies to focus on what really matters: delivering insights and strategies that drive client success.

The platform is incredibly user-friendly and offers a wide range of reporting features that have helped us streamline our reporting process and provide more value to our clients. We highly recommend it to other marketing agencies looking to improve their reporting process and drive better results.

Daniel Dye
Daniel Dye
Native Rank

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Earned Media Report Templates as Unique as Your Agency

Seamless Integration

Instantly Access All Your Clients’ Earned Media Data

Streamline your data management with access to over 80 marketing platform integrations centralized in a single location. Efficiently track and analyze diverse data points to ensure you deliver comprehensive insights and strategies to your clients, boosting productivity and enhancing client satisfaction with every report.

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Your Brand, Your Way

White Label Your Earned Media Reports

Transform each client report into a showcase for your agency. White-label reporting puts your logo and style front and center, enhancing your professional image and reinforcing trust with every data point presented. It’s not just about analytics; it’s about making your mark, ensuring clients associate top-tier performance with your brand.

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Set Earned Media Goals and Hit Targets

Set and track custom goals to precisely measure your agency’s progress against client objectives. Add annotations directly in reports to highlight key achievements and milestones. Clarify outcomes and emphasize your agency’s strategic impact, making it easier for clients to see the value and results of their investments.

Set goals and hit your performance targets
Always On Time

Put Your Earned Media Reporting on Autopilot

Ensure you never miss a deadline with scheduled client reports. Automate the delivery of precise, timely updates, freeing your team to focus more on strategy and less on administration. Streamline your reporting workflows, keep clients informed, enhance satisfaction, and reinforce your agency's reputation for reliability and efficiency.

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Streamline your earned media reporting by automatically integrating essential metrics from over 80 data sources into one comprehensive platform. 

Capture crucial insights from Google Analytics, social media mentions on platforms like Facebook, and detailed search data from Google Search Console to provide clients with a complete overview of their earned media impact.

Effortlessly customize each earned media report template or dashboard to align with specific client needs, and quickly duplicate these configurations to accelerate new client onboarding.

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