There is a constant struggle for agencies to find an affordable, all-in-one, marketing platform.
SEO companies tend to have excellent SEO tools, but poor reporting options. Reporting and data companies have great reporting but require you to purchase a subscription from another company to fulfill your SEO and marketing needs.
In this comparison blog, we’ll take a look at four different platforms: AgencyAnalytics, NinjaCat, Report Garden, and DashThis. We’ll weigh up the pros and cons in terms of ease of use, price, all-in-one capabilities, and customer service.
AgencyAnalytics is an all-in-one reporting platform designed specifically for agencies. With a whole suite of reporting functions, this platform offers one-click integrations, automated reporting, white-labeled dashboards, and essential SEO tools to monitor and report on the success of your marketing campaigns.
While in the industry there is a struggle to create an all-in-one marketing platform that incorporates reporting and SEO tools, AgencyAnalytics offers all of this in one login.
Drag & Drop Report and Dashboard Editor
AgencyAnalytics offer an easy-to-use drag and drop dashboard editor which allows you to add and edit widgets to display the data that you want. It allows you to connect, visualize, and analyze your data at a glance.
Fully Automated Reports
Once you set up a dashboard or report within AgencyAnalytics, you can set these on a schedule. The reports will be sent to the specified email address at the set time, meaning it provides a level of automation that makes monthly reporting seamless.
AgencyAnalytics’ one-click integration feature allows you to do just that—integrate a data source with just one click. All of your data will be imported into a ready-to-do dashboard which showcases all of your important metrics and data.
Site auditor, backlink monitor, rank tracker, and competitor analysis tools are all offered by the AgencyAnalytics platform. Originally started as an SEO company, they have built-in several robust SEO tools for digital agencies all with a single login and a unified place for the data to live.
Strengths of AgencyAnalytics
Ease of Use
“The ease of customizing various dashboards for multiple clients, and the clean way we are able to display various pieces of data across our various managed services.”
AgencyAnalytics offers an easy drag & drop dashboard and report editor, making customization and visualization of data simple. This, coupled with a plethora of pre-built dashboards for you to use, makes this platform one of the easiest out there.
The platform’s one-click integrations mean that you can pull your data from your desired source in no more than two minutes.
Approach to Data
AgencyAnalytics’ approach to data takes an interesting spin relative to that of the rest of the industry. Rather than saying, “data is confusing, and here is your confusing data”, AgencyAnalytics attempts to simplify it. The platform takes your data, ingests it, and presents something comprehensible and visual. It is focused on reporting what the data means, rather than just reporting it. By the time you have connected several data sources, you will already have several pre-populated dashboards.
Value for Money
Offering three pricing tiers, AgencyAnalytics comes in at one of the best-valued data analytics platforms. The low price, coupled with the advanced reporting and SEO tools, makes this platform a strong contender for any competitive and lean digital agency.
Drawbacks of AgencyAnalytics
Aggregating Data & Custom Metrics
Currently, there is no option to create custom metrics or to aggregate data. This can be limiting when you want to ad Google ad spend and Facebook ad spend to get total ad spend, for example.
UPDATE: This feature looks to be in the pipeline to be released by November 2020.
NinjaCat is a unified marketing platform, positioning itself at the enterprise level. They provide marketing teams with a platform to store, report, monitor, and analyze marketing data at scale. You can automate reports, track budgets & KPIs, visualize your data, and track and monitor call metrics. NinjaCat offers over 150 integrations to other marketing platforms, ingesting and transforming data.
NinjaCat’s reporting dashboards are packaged in a great WYSIWYG editor. It utilizes a drag & drop tool that exports to a PowerPoint, where each widget is still individually editable.
A library of templates is also available to users, meaning already-built dashboards and reports are right at your fingertips.
NinjaCat’s platform allows you to track your data across multiple channels, making budget and KPI monitoring transparent and automated.
Strengths of NinjaCat
NinjaCat’s report studio is their bread and butter. The ability to create highly customized reports, export them to Powerpoint, and continue to edit them there is pretty powerful.
Data API Out Pipeline
The platform allows you to actually push data out to other BI platforms. Once you have created your reports within the platform, you can then send them to a more powerful intelligence tool to help you to analyze your data further.
Drawbacks of NinjaCat
There is a significant time requirement involved in setting up a NinjaCat dashboard. Pulling all of the data into one dashboard takes time, and may even require the need for an implementation specialist from NinjaCat to assist.
Report Garden offers a platform with which to automate your data in one unified platform. You can create performance reports, manage data, track SEO rankings, and conduct site audits. They offer the ability to create campaign dashboards, and automated reporting
Reporting & Dashboards
Report Garden offers reporting and dashboard features, allowing you to connect your social, ads, and SEO data all into one client report.
SEO Audit Tool
Using keyword analysis, backlink analysis, and website analysis tools, Report Garden offers an SEO suite to help track and maintain your SEO efforts. Although owned by TapClicks, just like ReportGarden, there is no real cross-functionality with Raven Tools.
Strengths of Report Garden
The ability to choose from pre-built, customizable dashboards means setting up your dashboards is pretty intuitive.
Easy to Use
The UI and ease of use is something that is called out in Report Garden’s G2 reviews.
Drawbacks of Report Garden
Not Many Advanced Features
Report Garden mainly offers just reporting and dashboards, which is on the lower end of what others in the industry offer in their platforms. And for this, they charge a large monthly subscription rate which would get you more capabilities elsewhere with more robust platforms.
DashThis is an automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. The platform offers multi-channel reporting and dashboard creation. The platforms caters for everyone from freelancers to franchises to in-house marketing teams.
DashThis, like other data analytics platforms, allows you to schedule reports to be sent out at a time that suits you and your clients. The scheduled reports enables you to send data to you, your team, or your clients at a time that best suits them to consume and analyze.
When integrating your data, the platform offers the opportunity for a custom creation or using pre-built dashboards. The pre-built dashboards allow you to easily create reports that speak to your needs and then schedule them at a time that suits you and your team.
Strengths of DashThis
Dedicated Account Rep
If you need help or have any questions, you will have a dedicated account rep to be on hand. This can be anything from dashboard creation to a simple question, or even a feature request.
Drawbacks of DashThis
Compared to other industry tools DashThis seems to have limited functionality, offering the expected tools that come with an automated reporting platform.
The Bottom Line
The four tools mentioned in this blog will go a long way in making your reporting life easier. AgencyAnalytics and DashThis both offer a free trial, while NinjaCat and Report Garden offer a demo.
A good suggestion is to try them out, test them, book a demo call, and decide which one is the best fit for you.