Sylva Sivzattian
Sylva is an expert content writer with over 10 years of experience in tech and SaaS, offering first-hand insight into agency needs from her background in advertising.
Articles by Sylva Sivzattian
7 Performance Max Ad Examples + How To Use Them
Discover top-performing Performance Max (PMax) ad examples and learn how to create campaigns that deliver results you can bank on.
What Is Data-Driven Marketing? The Unofficial Guide
Learn how to build a data-driven marketing strategy.
Social Media Benchmarks for 2025
Compare your agency’s social media performance against industry benchmarks for engagement, follower growth, and impressions across platforms. See how you stack up and learn how to interpret these metrics to improve client campaigns.
What Is the Average CPC by Platform for Marketing Agencies?
Discover the average Cost Per Click (CPC) across the best CPC ad networks. Get up-to-date insights to benchmark your campaigns and optimize results.
8 Client Retention Strategies to Improve Your Agency’s Profitability
Want to grow your agency? Discover 8 client retention strategies to keep clients that are already paying you and enhance your agency’s profitability.
How To Write a Professional Client Termination of Services Letter: A Guide for Agencies
Learn how to write a professional termination of services letter that maintains your reputation and protects your agency legally.
7 Agency Hiring and Recruiting Strategies (and Mistakes to Avoid)
Ready to strengthen your agency’s team? Discover 7 secrets to building an effective hiring and recruiting strategy for your marketing agency as well as common pitfalls to avoid.
The pros & cons of AI analytics tools
Discover how AI analytics tools will enhance your marketing agency’s operations, plus what to consider before investing.







