Sylva Sivzattian
Sylva is an expert content writer with over 10 years of experience in tech and SaaS, offering first-hand insight into agency needs from her background in advertising.
Articles by Sylva Sivzattian
7 Performance Max Ad Examples + How To Use Them
Discover top-performing Performance Max (PMax) ad examples and learn how to create campaigns that deliver results you can bank on.
What Is Data-Driven Marketing? The Unofficial Guide
Learn how to build a data-driven marketing strategy.
Social Media Benchmarks for 2025
Compare your agency’s social media performance against industry benchmarks for engagement, follower growth, and impressions across platforms. See how you stack up and learn how to interpret these metrics to improve client campaigns.
What Is the Average CPC by Platform for Marketing Agencies?
Discover the average Cost Per Click (CPC) across the best CPC ad networks. Get up-to-date insights to benchmark your campaigns and optimize results.
How To Use Analytics to Support Data Storytelling
Learn the art of data storytelling and how to tell a powerful story with data you already have accumulated for clients.
35 Creative Agency Client Gift Ideas (+ How To Choose)
Explore 35 thoughtful client gift ideas perfect for marketing agencies, plus expert tips for choosing meaningful, memorable corporate gifts that clients will love.
8 Client Retention Strategies to Improve Your Agency’s Profitability
Want to grow your agency? Discover 8 client retention strategies to keep clients that are already paying you and enhance your agency’s profitability.
How To Write a Professional Client Termination of Services Letter: A Guide for Agencies
Learn how to write a professional termination of services letter that maintains your reputation and protects your agency legally.







