
Sylva Sivzattian
Sylva is an expert content writer with over 10 years of experience in tech and SaaS, offering first-hand insight into agency needs from her background in advertising.
Articles by Sylva Sivzattian
Different Types of Media: Choosing the Right Mix for Agency Clients
Discover the different types of media and how to choose the right mix to achieve your clients’ marketing goals.
7 Performance Max Ad Examples + How To Use Them
Discover top-performing Performance Max (PMax) ad examples and learn how to create campaigns that deliver results you can bank on.
Social Media Benchmarks for 2025
Compare your agency’s social media performance against industry benchmarks for engagement, follower growth, and impressions across platforms. See how you stack up and learn how to interpret these metrics to improve client campaigns.
What Is the Average CPC by Platform for Marketing Agencies?
Discover the average Cost Per Click (CPC) across the best CPC ad networks. Get up-to-date insights to benchmark your campaigns and optimize results.
How To Write a Professional Client Termination of Services Letter: A Guide for Agencies
Learn how to write a professional termination of services letter that maintains your reputation and protects your agency legally.
7 Agency Hiring and Recruiting Strategies (and Mistakes to Avoid)
Ready to strengthen your agency’s team? Discover 7 secrets to building an effective hiring and recruiting strategy for your marketing agency as well as common pitfalls to avoid.
The pros & cons of AI analytics tools
Discover how AI analytics tools will enhance your marketing agency’s operations, plus what to consider before investing.
Harnessing Voice of the Customer (VoC) Insights to Boost Your Clients’ Search Rankings
Harness Voice of the Customer (VoC) insights to optimize content and boost search engine performance for your clients.







