Project vs. Retainer Pricing: Which Is Right for Your Agency?
Looking for the right pricing model for your agency? Check out this comprehensive guide on the pros and cons of project and retainer agency models. Discover the key differences between the two options and learn how to choose the best fit for your agency’s needs.
How To Use the Pyramid Principle To Improve Client Acquisition & Reduce Churn
When working with clients, it’s important to communicate effectively and showcase your agency’s value. This article explains how to use the Pyramid Principle to get key messages across, improve client acquisition, and reduce churn.
How Marketing Agencies Reduce Churn With Client Reporting
Even if churn happens from time to time, your agency must have measures in place to reduce it. In this guide, we’ll discuss how to use automated reporting to lessen churn and communicate regularly with clients.
Tales From the Trenches: The Crazy Client Requests Marketing Agencies Deal With
As a marketing agency, you must inevitably deal with some crazy client requests. From outrageous deadlines, impossible budgets, or off-the-wall requests, here’s a look at some of the craziest client requests our marketing agencies have received––and how they handled them.
How To Overcome Scope Creep: A Tactical Guide for Marketing Agencies
Scope creep is a common part of agency life where the scope of a project gradually expands beyond its original parameters. Here’s how to combat it and avoid any delays, budget overruns, and staff burnout.
28 Customer Retention KPIs To Improve Client Loyalty
Retaining clients is more valuable than finding replacements. But you can’t improve what you don’t measure, and that’s where customer retention KPIs come into play.
The Pros and Cons of Long-term Client Contracts
In this article, we’ll discuss the advantages and disadvantages of long-term client contracts so that you can make an informed decision about what’s best for your agency and for your client.
On-Demand Webinar: Marketing Agency Reporting Best Practices To Retain Clients
Acquiring new clients is a lot more time-consuming and costly. This on-demand webinar showcases why it’s important for marketing agencies to always improve their reporting in order to increase client retention and reduce churn.
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