Tales From the Trenches: The Crazy Client Requests Marketing Agencies Deal With
As a marketing agency, you must inevitably deal with some crazy client requests. From outrageous deadlines, impossible budgets, or off-the-wall requests, here’s a look at some of the craziest client requests our marketing agencies have received––and how they handled them.
How To Overcome Scope Creep: A Tactical Guide for Marketing Agencies
Scope creep is a common part of agency life where the scope of a project gradually expands beyond its original parameters. Here’s how to combat it and avoid any delays, budget overruns, and staff burnout.
28 Customer Retention KPIs To Improve Client Loyalty
Retaining clients is more valuable than finding replacements. But you can’t improve what you don’t measure, and that’s where customer retention KPIs come into play.
The Pros and Cons of Long-term Client Contracts
In this article, we’ll discuss the advantages and disadvantages of long-term client contracts so that you can make an informed decision about what’s best for your agency and for your client.
On-Demand Webinar: Marketing Agency Reporting Best Practices To Retain Clients
Acquiring new clients is a lot more time-consuming and costly. This on-demand webinar showcases why it’s important for marketing agencies to always improve their reporting in order to increase client retention and reduce churn.
4 Ways to Use Marketing Dashboards to Ethically Upsell Clients
The right marketing dashboard is a powerful tool to highlight clients’ key performance indicators and web analytics in real-time. Data visualization with intuitive graphs will provide full transparency and help get your agency and clients on the same page.
Customer Story: How Clix Uses AgencyAnalytics to Reduce Churn
In this article, we’re going to look at how one of our long-time clients—St. Louis-based marketing agency Clix—has used AgencyAnalytics to reduce client churn and, in some cases, retain clients over 8+ years.
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