8 Key Influencer Marketing Metrics to Track Performance
Influencer marketing is known to have a high return on ad spend, although it’s also notoriously challenging to track the ROI. In this guide, we discuss how to use a social media dashboard to track your influencer marketing analytics.
7 Reasons To Add Social Media Approval To Your Workflow
Social media approval is an important part of running effective social media campaigns. We will cover how to build social media approval systems in a scalable way, and why they’re essential to the overall health of your social media campaigns.
The Best Social Media Posting Times in 2022 (By Platform)
In this article, we’ll review the best times to post on each social media platform in order to get the highest engagement possible.
How to Report Earned Media Value Analytics to Clients
Every marketer knows the value of earned media. It is harder to measure the effectiveness and ROI of earned media than it is for paid media, but there are still ways to do it. Here’s how you can report earned media value to your clients.
Growing by Embracing the Brand Uniqueness of Your Marketing Agency
Katy Gillies and Hayley Peters, Co-owners of Oh My Digital know the importance of their agency’s brand identity. Their inspiration came from films and pop culture of the 90s and 00s, which helps attracts their ideal clients in the present day.
How Facebook ODAX Goals Impact Your Clients
Back in 2021, Facebook announced a redesign of its advertising suite to an Outcome-Driven Ad Experience (ODAX). Wondering how this change will affect your clients and existing Facebook ads? Here’s everything you need to know about ODAX.
Facebook Ad Image Best Practices: A Go-To Guide
Creating ads for your clients is one of the most crucial parts of any Facebook marketing campaign. The images and text you use for your clients’ ads can make or break their audience engagement and ROI.
3 Ways to Scale Your Social Media Services
This article will equip you with 3 things your agency should do to scale its social media services to onboard new social media clients quickly and keep them happy with their very own custom social media dashboard.
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