Social Media Marketing vs. Email Marketing: Pros & Cons
Social media vs. email marketing: Does your agency know which is more effective? We think you’ll be surprised by the answer! Here’s where you should be spending your time (and your clients’ money).
8 Key Influencer Marketing Metrics to Track Performance
Influencer marketing is known to have a high return on ad spend, although it’s also notoriously challenging to track the ROI. In this guide, we discuss how to use a social media dashboard to track your influencer marketing analytics.
7 Reasons To Add Social Media Approval To Your Workflow
Social media approval is an important part of running effective social media campaigns. We will cover how to build social media approval systems in a scalable way, and why they’re essential to the overall health of your social media campaigns.
The Best Social Media Posting Times in 2022 (By Platform)
In this article, we’ll review the best times to post on each social media platform in order to get the highest engagement possible.
Inbound Marketing Guide for Agencies
It’s increasingly difficult for businesses to stand out in a sea of competitors. Our inbound marketing guide will help your agency to improve client websites, provide valuable content, and increase the chances of conversion over time.
How to Report Earned Media Value Analytics to Clients
Every marketer knows the value of earned media. It is harder to measure the effectiveness and ROI of earned media than it is for paid media, but there are still ways to do it. Here’s how you can report earned media value to your clients.
Growing by Embracing the Brand Uniqueness of Your Marketing Agency
Katy Gillies and Hayley Peters, Co-owners of Oh My Digital know the importance of their agency’s brand identity. Their inspiration came from films and pop culture of the 90s and 00s, which helps attracts their ideal clients in the present day.
How Facebook ODAX Goals Impact Your Clients
Back in 2021, Facebook announced a redesign of its advertising suite to an Outcome-Driven Ad Experience (ODAX). Wondering how this change will affect your clients and existing Facebook ads? Here’s everything you need to know about ODAX.
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