The Supermetrics alternative for agencies that want clear reports, not confusing data pipelines
Both Supermetrics and AgencyAnalytics are built to make client reporting efficient. But with Supermetrics, setup and customization can be complex. It often requires advanced technical skills to connect and manage data sources.
AgencyAnalytics makes reporting simple and accessible with drag-and-drop dashboards, 90+ integrations, and a library overflowing with templates designed with agencies in mind.
With AgencyAnalytics, marketing agencies have everything they need to hit the ground running. No extensive setup or advanced technical know-how required. Wouldn’t you prefer a platform that’s built to make life easier for agencies?
As our name suggests, we’re built for marketing agencies, and marketing agencies only. That’s been our focus since day one. Unlike Supermetrics, which serves a broad audience.
AgencyAnalytics is designed to support agency workflows, so you can skip the complexity and get right to results.
Our platform reflects our years of expertise in the agency world:
90+ integrations to collect your clients’ data
Drag-and-drop dashboards that make setup quick and easy
100% white labeling to amplify your agency’s brand at every client touchpoint
AI insights that spot growth opportunities for your clients
These features are just the beginning of what makes AgencyAnalytics the go-to platform for agencies. Our focus on simplicity means less time spent on setup and management. Now you can concentrate on what matters… delivering client success and driving agency growth.
Agencies move fast, managing needs across multiple clients. But when software is complex or lacks agency-focused tools, it slows down workflows instead of speeding them up. Supermetrics is a powerful data integration tool, but because it serves a broad range of users—not just agencies—its approach isn’t as specialized for agencies.
With Supermetrics, like with most other data warehouses, you’ll need to manage multiple platforms and create custom dashboards on your own or through third-party tools like Google Sheets. It adds complexity to your process and leaves you piecing together reports without built-in agency-focused templates or customization.
AgencyAnalytics is built from the ground up for agencies. From data aggregation to drag-and-drop dashboards to templates designed for agency reporting. It’s made for simplicity, flexibility, and speed. Plus, with features like white labeling and AI insights, you’ll focus on your clients without the hassle of complicated workarounds.
If you’re looking for a user-friendly, all-in-one platform built to meet the demands of agency life, AgencyAnalytics is the better choice.
Agency-Friendly Drag & Drop Editor
AgencyAnalytics has a drag-and-drop editor designed for agencies to build, customize, and tailor client dashboards in seconds. Unlike Supermetrics, where data still needs to be imported into external tools, AgencyAnalytics has dashboards and report templates that save time and keep things centralized. Customize each client’s dashboard exactly how you want it without the hassle of extra setup steps.
Instant AI Insights
Imagine having a virtual assistant for your data. With Ask AI, AgencyAnalytics scans your client data and gives high-level insights and next steps in seconds. Supermetrics lacks this feature, so spotting trends or opportunities takes much longer.
Custom Date Range Reporting
Agency life doesn’t always fit into preset time periods, which is why AgencyAnalytics has customizable date ranges for your reports. Supermetrics relies on the reporting flexibility of external tools, which means less control when it comes to precise comparisons or custom timeframes. With AgencyAnalytics, you have complete control over exactly what each report shows, making it easier to track performance over any period you choose.
Over 7,000 marketing agencies choose AgencyAnalytics to make reporting simple and efficient. With a 4.7-star rating on G2, agencies praise our platform for its quick setup, user-friendly features, and strong support. In fact, we outrank Supermetrics across all ratings and categories including business intelligence and data visualization software.
AgencyAnalytics includes customizable dashboards and automated reporting tools that save time and keep clients informed. The feedback speaks for itself.
Migrating your client reporting to AgencyAnalytics follows a proven, agency-first process designed to remove friction and uncertainty.
Start with live chat support available 24/5 for fast answers and real-time guidance. For agencies on select plans, White Glove Onboarding delivers a tailored setup experience aligned to your workflows and reporting needs.
Agencies migrating a large number of clients receive complete migration support through optional Concierge Implementation Services, where our team handles the entire migration to ensure a clean, accurate, and efficient transition.
The result is a confident switch to AgencyAnalytics with continuity, clarity, and zero disruption to client reporting.
Trusted by 7,000+ marketing agencies
By consolidating all of our tools into dashboards, we have saved so much time and money—it’s truly been invaluable. As an agency owner, I don’t know of a better platform than AgencyAnalytics.
On the Supermetrics cheapest plan, you can only connect a single data source (i.e., Google Analytics). If you need to also connect to Google Ads, for example, you need to pay for each integration separately. AgencyAnalytics offers a seamless automated data collection solution for marketing agencies to import data and combine performance metrics from over 90 marketing platforms at no extra cost.
Integrating with Google Sheets using the AgencyAnalytics Google Sheets App further enhances this capability. Effortlessly import and use data from any number of data sources so you focus on analysis and strategy rather than getting bogged down in data collection and compilation.
Report building shouldn’t be a time drain. With the drag-and-drop editor, agencies quickly create customized dashboards and reports without coding or headaches.
This fast, simple reporting tool adapts to your clients’ individual preferences. Tailor insights to impress clients, while keeping your agency efficient.
Another interesting part about the Supermetrics platform is you need to run your integrations through a spreadsheet or Looker Studio to create a report. This extra step inevitably adds time and effort to your reporting process.
AgencyAnalytics doesn’t just stop at being a data integration platform; it excels in turning that data into professional, client-ready reports. These reports aren’t your run-of-the-mill, generic sheets of numbers. Their advanced data transformation capabilities allow you to highlight the metrics that matter most to each client.
If all you’re looking for is a data warehouse, Supermetrics might be right for you. But if you need a reporting tool that isn’t just about presenting data; but is also about delivering it in a way that resonates with your clients, enhancing understanding and engagement, then AgencyAnalytics is a better choice.
Professional reports strengthen your agency’s image and reputation. With AgencyAnalytics, add your logo, colors, and branding to every report, keeping your brand front and center.
Unlike Supermetrics, where branding isn’t fully customizable, AgencyAnalytics gives you complete control to reinforce your value to clients.
Stay ahead of goals with customizable alerts that notify you when a target is reached or missed. Whether it’s Google Ads data or a custom metric, alerts prompt quick action.
Unlike Supermetrics, where alerts are limited, AgencyAnalytics gives your agency control to stay on top of every campaign.
With the ability to add personalized annotations and trackable goals for every data source, transform your client reports into narratives that speak directly to your clients’ needs and aspirations. This feature lets you provide context to the data, helping your clients understand the ‘why’ behind the numbers.
Tailor reports to align with specific client objectives, making data mapping and progress tracking more meaningful.
Keep reporting simplified by controlling what each client sees. Share only the relevant data to give each client a customized view while keeping sensitive information secure.
With AgencyAnalytics, manage data from multiple tools in one place and have full control over what’s shared.
Agencies need flexibility and speed in reporting. AgencyAnalytics offers unlimited reports and dashboards, so tracking performance across campaigns is simple and straightforward.
Whether it’s website data, PPC metrics, or social media insights, every client can view what matters most to their business. It saves time and allows your agency to focus on results, not data-wrangling.
Built for agencies who need more than just data
AgencyAnalytics turns marketing metrics into client-ready insights. With less setup, less hassle, and more time saved.
Frequently Asked Questions
If we don’t answer all of your questions here, please contact us. Our team is happy to help.
For agencies managing complex reporting needs or migrating multiple clients, we recommend booking a demo to see how AgencyAnalytics can streamline your reporting at scale.
Yes to both.
Start with a free trial to explore all the features—no credit card required. If you decide to continue, choose from flexible pricing plans and save more by paying annually.
And if AgencyAnalytics isn’t the right fit, we offer a 30-day money-back guarantee, no questions asked.
AgencyAnalytics is a marketing reporting and analytics platform built for agencies, while Supermetrics is a powerful data extraction and integration tool designed for moving raw marketing data into other systems.
AgencyAnalytics focuses on:
Fast, intuitive report creation from multiple data sources
Built-in data visualization tools designed for marketing teams
Cross-channel reporting across major advertising platforms and marketing channels
Supermetrics excels at data pipelines and advanced data integration. AgencyAnalytics excels at turning marketing data into clear, client-ready insights—without unnecessary complexity.
For most agencies, no.
Supermetrics is ideal for:
Data engineers and developer-centric teams
Loading large volumes of raw data into cloud data warehouses like Google BigQuery
Advanced data processing, replication, and custom data pipelines
AgencyAnalytics is built for:
Marketing teams that want to pull data, visualize performance, and create reports quickly
Agencies that don’t want to manage data ingestion, normalization, or manual intervention
Teams that value speed, clarity, and a user-friendly interface over raw data control
This makes AgencyAnalytics a better fit for agencies focused on fast reporting and informed decision-making, rather than data plumbing.
AgencyAnalytics connects data from multiple sources into a single analytics and reporting interface—without requiring data warehouses or BI tools.
The platform:
Collects marketing and analytics data from various marketing platforms
Blends data across marketing channels for cross-channel reporting
Keeps incoming data clean, accurate, and usable for reporting
This enables agencies to track campaign performance and compare results across channels—without the need to export data or manage complex data flows.
AgencyAnalytics simplifies how agencies collect data, analyze, and report across various marketing channels, without requiring enterprise data infrastructure.
The platform provides:
Native data connectors for major marketing platforms, including Google Anaytics, Google Ads, Google Search Console, Facebook, and more
Built-in data blending and data normalization that keep metrics consistent across sources
Reliable handling of historical data without manual data replication or reprocessing
Unlike tools designed to load data into a data destination such as Google Data Studio or cloud warehouses, AgencyAnalytics focuses on delivering clean, ready-to-use insights—without exposing teams to raw data, sensitive data handling, or data quality monitoring overhead.
For agencies with fewer data sources or those managing large data volumes across many clients, this approach delivers the key features needed for reporting—without the complexity of enterprise plans, data replication workflows, or BI-centric tooling.
Yes. AgencyAnalytics replaces most manual workflows in Google Sheets and Looker Studio, removing the need for spreadsheet-based reporting or custom dashboards built on raw data exports.
Everything—from pulling marketing data and automated data integration to visualization and scheduled reports—is handled within a single platform designed for agency reporting.
For teams that need to incorporate supplementary data, AgencyAnalytics integrates seamlessly with Google Sheets and external data warehouses—so flexibility is preserved without making spreadsheets or BI tools a dependency for everyday reporting and analysis.
Absolutely! AgencyAnalytics is designed to deliver client-ready marketing reports out of the box.
The platform includes:
Built-in dashboards and visualizations designed for non-technical stakeholders
Automated report delivery with consistent formatting and branding
Clear performance summaries that don’t require further data modeling or visualization tools
This allows agencies to move from data collection to client communication faster—without assembling reports across spreadsheets, BI tools, or external platforms.
AgencyAnalytics is designed to reduce the steep learning curve associated with technical analytics platforms.
Agencies benefit from:
A clean, drag and drop interface with drag and drop widgets
Pre-built templates and data models designed for marketing reports
No-code setup that doesn’t require data engineers or technical expertise
This makes it easier for many users to build reports, analyze performance trends, and deliver insights—without a technical background.
AgencyAnalytics offers transparent pricing plans designed for agencies, with unlimited users and unlimited accounts.
Agencies gain:
Predictable pricing without custom pricing models or per-row costs
Full reporting capabilities across paid plans
Better value for agencies compared to enterprise-focused data tools
Supermetrics’ pricing is often tied to data volume, destinations, or connectors—making it powerful, but costly and complex as reporting needs grow.