Social Media Shares

Shares are an important metric to track because they show the impact of brand messaging. Each Share expands the content's reach, going beyond the immediate audience, and tapping into new segments. This extension potentially leads to connections with previously untapped customers and clients.

Social sharing also builds trust and credibility with the audience. When someone shares content, it indicates that it resonates with the audience, and they find it valuable enough to pass along. With each shared piece of content, the client builds their reputation as an authority within their industry or field.

Social Shares play a pivotal role in generating social proof, a crucial element in shaping public perception and trust. When content is extensively shared across social platforms, it acts as an implicit endorsement of its value, reliability, and entertainment factor. This widespread sharing cultivates a sense of trustworthiness and quality, as potential customers often view popular content as vetted and approved by others.

By leveraging the power of social sharing, brands effectively amplify the message and build a stronger, more trustworthy presence online. This strategy increases reach and enhances the perceived value and legitimacy of the content and–by extension–the brand behind it.

Shares are a testament to the impact of a marketing agency’s campaign. A high Share count signifies that their content strategy is on the right track, resonating with the target audience. 

Marketing agencies value social sharing as it helps them showcase the success of their campaigns to clients and demonstrate their ability to craft engaging content that drives audience interaction. 

It's also one way for agencies to stand out in a crowded marketplace, showcasing their expertise in creating content that sparks conversations and fosters brand loyalty. Monitoring Shares helps an agency communicate its ability to deliver results and exceed client expectations.