Mailchimp Dashboard for Email Insights and Client Transparency
Custom Mailchimp Dashboards as Unique as Your Agency
Customizable Mailchimp Dashboard for Smarter Email Marketing Insights
Monitor key metrics like deliverability, campaign ROI, and list growth without logging into Mailchimp. Customize each dashboard to focus on what matters most to each client—whether that’s abandoned cart emails or engagement with newsletter sequences.
Use white label branding to give clients a professional, seamless experience. Replace static reports with a live view that helps them understand exactly how your email strategies are working.
Custom Mailchimp Dashboards as Unique as Your Agency
Unified Data, Smarter Insights
Instantly Access All Your Clients’ Mailchimp Data
Centralize client data and get a comprehensive view of marketing performance. Access 85+ integrations, including Mailchimp, Instagram, and more.
View your client’s metrics without logging into their Mailchimp account each time. Track metrics in real-time, dive deeper into emerging trends and make data-driven decisions.
Seamless Branding, Stronger Trust
White Label Your Mailchimp Dashboards
Presentation matters at every touchpoint. Brand every dashboard as your own and give clients a professional experience from start to finish.
Strengthen your agency’s credibility, build client trust, and deliver reports under your name. This customization ensures your brand remains front and center, all while sharing results that actually matter to clients.
Tailored Insights, Real Results
Provide Granular Insights With Custom Metrics
Go beyond standard reporting. Create custom metrics and highlight the data that matters most to each client. Tailor every dashboard to align with specific goals, like niche KPIs or custom benchmarks.
This flexibility empowers your agency to deliver relevant, actionable insights–all in a few clicks. Help your clients see the impact of your strategies and reinforce your role as a trusted advisor.
Built for Client Needs
Monitor All of Your Clients at a Glance
Enhance your data-tracking approach and improve internal operations. With an account-level dashboard, your agency gets a bird’s eye view of all client campaigns in a unified interface.
Quickly identify hiccups, compare client performance, and ensure things are going as planned. Invest in a system that benefits both your staff and clients.
Invested In Your Success
Customer Support is Our Top Priority
At AgencyAnalytics, we put your agency first with live chat available 24/5. Fast, reliable support is exactly what you need, which is why our average response time is below 3 minutes.
With a satisfaction rate consistently above 95%, our expert support team is here when you need more help. You care about your clients’ success. We care about yours.
Report Smarter. Not Harder.
Streamline Reporting and Focus On What Matters
Save time by automatically pulling email marketing data into one platform–alongside metrics from over 85+ sources. Designed specifically for agencies, this tool offers real-time insights that are easy to understand and act on.
Access metrics from Mailchimp, Facebook, and other top marketing platforms. Customize dashboards, easily replicate them, and save time in the client onboarding process.
Sign up for your free trial now!
No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
9 Sections To Include in a Mailchimp Dashboard
Delivery rate measures the percentage of emails that actually reach subscriber inboxes. It’s a key indicator of list quality and shows whether your client’s campaign has successfully bypassed spam filters.
A high delivery rate means that a significant percentage of your client’s intended audience is receiving email correspondence, increasing the chances of opens. Alternatively, a low rate may indicate that fixes are needed (e.g., avoiding spam trigger words like “Urgent”).
Open rate tracks the percentage of recipients who opened an email, which is one step closer to more meaningful engagement.
A high email open rate indicates that a significant percentage of recipients actually click on your client’s email in their inboxes. It means that subject lines are engaging enough or subscribers recognize the brand. On the other hand, a low rate may indicate that there are list quality issues (e.g., unengaged subscribed contacts), a poor sender reputation, or ineffective subject lines.
Clicks measure the total number of recipients who interacted with links in your client’s email. Click rates clearly show what content drives action and resonates with subscribers.
A high number of clicks signals that your client’s content is engaging in some way. To address low click rates, use clear calls-to-action that stand out visually. Also, limit the number of links to avoid overwhelming your client’s audiences. Instead, focus on a single, prominent action.
Unsubscribe rate measures the percentage of recipients who choose to opt out of receiving your client’s future emails compared to the number of emails sent. This metric helps agencies identify potential disconnects between email content and audience engagement.
To address a rising number of unsubscribed contacts, determine whether content is relevant enough to subscriber segments. Also, allow recipients to select their preferred email frequency (e.g., weekly, monthly) or opt-out of specific communications.
Bounce rate refers to the percentage of emails that fail to reach recipients’ inboxes. This may be due to invalid email addresses (hard bounces) or temporary delivery issues (soft bounces). Hard bounces impact sender reputation more. That’s because they indicate poor list quality and a lack of adherence to email marketing best practices.
To reduce hard bounces, regularly monitor your client’s email list and remove inactive or invalid addresses. Also, check if their email-sending domain or IP is blacklisted due to spam complaints.
It may be a good idea to resend soft-bounced emails after some time if they were undeliverable due to full inboxes or another minor issue.
Build automated Mailchimp dashboards that deliver results
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Spam rate measures the percentage of recipients who explicitly flag your client’s email as unwanted or irrelevant.
A high spam rate may harm client campaigns by decreasing the chances of future emails successfully reaching recipient inboxes.
To reduce this number, ensure that email content is relevant and not overly promotional. Also, avoid clickbaity subject lines or sending emails at odd times.
Audience growth tracks the increase or decrease in email subscribers over time. It reflects how effectively your marketing efforts are at attracting new contacts while retaining existing ones.
An increasing audience growth rate is a good sign–it shows that your agency’s marketing strategy is effective in acquiring subscribers. To address a low or stagnant rate, consider incentives for new contacts (e.g., a 10% discount), email referral programs, or more sign-up CTAs.
Revenue represents the total income generated from your client’s email campaign. This metric measures how well the campaign is converting recipients into paying customers or engaged users.
Tracking revenue helps agencies optimize strategies and ensure maximum financial outcomes for clients. Additionally, it’s instrumental in creating realistic goals, demonstrating ROI, and presenting tangible results.
After creating email targets for your clients, your agency must have a system to monitor results. To do this, use the goal tracking feature to track real-time results, share intuitive data visuals, and keep transparency on the table.
Whether it’s an increase in clicks or meeting a revenue goal, your clients will clearly understand if they’re on the right track. It also helps your agency to identify which strategies are working and whether improvements are needed.
When setting goals, ensure they’re directly tied to measurable business outcomes. Here are a few best practices to follow:
Align goals with the client’s broader business objectives.
Set KPIs that are specific to your client’s industry and target audience.
Regularly review and adjust KPIs to reflect changing priorities.
FAQs About Custom MailChimp Dashboards
Still have questions about how to create and use custom MailChimp Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice. The Mailchimp report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client’s connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
AgencyAnalytics connects to MailChimp with a username and password. Full steps are in the MailChimp connection guide.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
