Track where your clients show up in AI search.
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Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Blog / Contributor

Kali Armstrong

Contributor

Kali Armstrong is a freelance content writer with nearly a decade of experience crafting engaging, results-driven copy. From SEO blogs to punchy short-form pieces, she combines strategic insight with authentic messaging to captivate audiences and drive results.

Articles by Kali Armstrong

A blog hero image for an article on global SEO analytics.
Marketing Analytics
Sep 2, 2025

Mastering global SEO analytics in 2025: Metrics, tools & actionable tips

Learn how to master global SEO analytics with essential tools and expert tips to optimize search analytics worldwide.

Kali Armstrong headshot
Kali Armstrong
Contributor
A blog hero image for an article about the best SEO project management tools.
Agency Tools
Aug 25, 2025

The best SEO project management software for agencies in 2025

Discover the best SEO project management tools for marketing agencies in 2025.

Kali Armstrong headshot
Kali Armstrong
Contributor
A blog hero image for an article about the difference between Google Ads and Yelp Ads
Agency Tools
Aug 11, 2025

Google Ads vs. Yelp Ads: Which Platform is Best for Business in 2025?

Compare Google Ads vs. Yelp Ads, learn about costs, targeting, and which platform drives better ROI for your client’s business.

Kali Armstrong headshot
Kali Armstrong
Contributor
Free Earned Media Value Calculator: Calculate Earned Media Value Instantly
Agency Tools
Jul 31, 2025

Free earned media value calculator: Calculate earned media value instantly

Calibrate your marketing strategy and learn how to measure EMV with our free earned media value calculator.

Kali Armstrong headshot
Kali Armstrong
Contributor
How To Measure Brand Awareness Campaigns: 10 Key Metrics and KPIs Agencies Should Track
Marketing Analytics
Dec 20, 2024

How To Measure Brand Awareness Campaigns: 10 Key Metrics and KPIs Agencies Should Track

Measuring brand awareness helps track how well your marketing campaigns connect and deliver results for your clients. Explore the key metrics and KPIs that prove your agency’s impact.

Kali Armstrong headshot
Kali Armstrong
Contributor
SEO Benchmarking: What It Is and 5 Key Benchmarks
Reporting & Insights
Dec 17, 2024

SEO Benchmarking: What It Is and 5 Key Benchmarks

Discover what SEO benchmarking is and learn about 5 key benchmarks to track for your clients’ success. and elevate your agency’s SEO performance.

Kali Armstrong headshot
Kali Armstrong
Contributor
How to create a Twitter X report blog hero image
Sep 25, 2024

Top X (Twitter) Metrics to Include in Client Reports

Learn how to create compelling X (Twitter) metrics reports that demonstrate your agency’s value, drive results, and strengthen client relationships.

Kali Armstrong headshot
Kali Armstrong
Contributor