
Kali Armstrong is a freelance content writer with nearly a decade of experience crafting engaging, results-driven copy. From SEO blogs to punchy short-form pieces, she combines strategic insight with authentic messaging to captivate audiences and drive results.
Articles by Kali Armstrong
Compare Google Ads vs. Yelp Ads, learn about costs, targeting, and which platform drives better ROI for your client’s business.
Discover the power of PPC report automation with time-saving tools, expert strategies, and actionable tips.
Learn how to track performance across multiple platforms with cross channel marketing analytics. Discover tools, tips, and dashboards to unify your marketing strategy.
Discover the best PPC analysis tools to boost your clients’ ad performance.
Calibrate your marketing strategy and learn how to measure EMV with our free earned media value calculator.
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This guide shares 8 templates any agency can tailor to keep reports clear and results front and center.
Discover the key SEM metrics you need to monitor to optimize campaign performance and deliver ROI.
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