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TemplatesSEO Report

SEO Report Template for Clear, Professional Client Reporting

SEO reporting shouldn’t be overwhelming. The customizable SEO Report Template compiles rankings, backlinks, and site performance into a structured, easy-to-read report—so clients see real progress, not just data dumps.
A screenshot of an example SEO Report template

Customizable SEO Report Templates That Prove Long-Term Value

Show clients exactly how your SEO efforts drive real results. Customizable SEO report templates turn rankings, backlinks, and technical SEO insights into clear, client-ready insights—no manual work required.

Apply your agency’s branding, highlight what matters most, and automate updates from 80 platform integrations. Build trust, improve retention, and spend more time growing your clients’ search visibility instead of building reports.

Clearly demonstrate the value you’re generating from SEO, PPC, email campaigns, social channels, and more.

David Pagotto

SIXGUN

Acombinationoftheeasy-to-useinterface,powerfulcustomerreporting,andreliableranktrackingforSEOclientsisreallywhatmakesAgencyAnalyticsshine.ByfarthebestreportingtoolforanagencyfocusedonSEO.

Easily Report on Your Client’s SEO Metrics

Custom SEO Reports as Unique as Your Agency

AUTOMATED REPORTS

Put Your SEO Reporting on Autopilot

As an SEO expert, you need to spend more time executing SEO campaigns and less time creating SEO reports. Use your customizable SEO dashboard as a starting point to effortlessly build and schedule automated marketing reports.

The visual-first format turns complex SEO data into an easy-to-understand presentation your SEO clients will appreciate.

Examples of SEO performance widgets in a Monthly Report for agency clients
80 MARKETING INTEGRATIONS

Access All Your Clients’ Data Under One Roof

Getting all your clients’ SEO data takes time when you have to do it manually. AgencyAnalytics integrates with over 80+ marketing integrations, so you have access to all the SEO metrics under one roof.

Connect your favorite SEO tools like Ahrefs, Google Analytics, Google Search Console, SEMrush, Moz, Majestic, and many more, to bring all your client data into a single, intuitive SEO report template.

A comprehensive digital marketing report template consolidates all your client's marketing data into one centralized hub, driving efficiency, improving targeting, and maximizing conversions.

A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software
Track Progress With Precision

Set SEO Goals and Hit KPI Targets

Create custom SEO goals to track what matters most to your clients—whether it’s improving rankings for priority keywords, growing organic traffic, or increasing conversions from search. Use annotations to highlight key wins like new page-one rankings or major traffic gains, turning raw data into a clear, client-friendly story of progress.

Strengthen client relationships by connecting every report to real business outcomes, making your agency’s impact on long-term search growth and lead generation impossible to miss.

Track SEO Performance Using Custom Goals within white label SEO reports and dashboards
TAKE YOUR AGENCY’S BRAND FURTHER

White Label Your Client-Facing Dashboards & Marketing Reports

With AgencyAnalytics, you have everything you need to create a professional reporting system for clients. Put your brand front and center with fully white-labeled dashboards and reports with your brand’s color palette and logo. 

Take advantage of multiple white label profiles on select plans if you have different client-facing brands. Even host your marketing dashboards on a custom domain and send the perfect SEO report from your own email address.

An example of how to set up white labeled marketing agency reports and dashboards
ADD KEY INSIGHTS WITH ANNOTATIONS

Tell a Story With Your Client’s Data

Telling a story about your client’s data is much better than just showing them the numbers. Instantly keep clients up-to-date on the gains driven by your agency’s SEO strategy by adding annotations and goals. When you add marketing insights to your line charts and date-based column charts, you make it easy for your clients to understand important changes in their campaigns and how your efforts are helping them achieve their business goals.

That’s just part of what makes this the best SEO report template for marketing agencies.

Add Report Annotations to Tell A Story With Your SEO Data
APPROVE REPORTS BEFORE SENDING

Give Your SEO Clients a Personal Touch

On Agency plans and above, pair your SEO report scheduling with the report approval feature for the best of both worlds: streamline your agency’s efficiency while providing clients with a personalized experience. You’ll get notified before your scheduled reports go out to add extra insights and ensure there are no surprises.

A screenshot of report send statuses
Report Smarter. Not Harder.

Automate Reporting and Focus On What Matters

Refine your SEO reporting process and free up time to focus on what your agency does best—driving long-term growth for your clients. It’s not just about working smarter; it’s about showing impact where it matters.

Streamline SEO reporting by pulling in key metrics like keyword rankings, backlink growth, and site performance—alongside data from 80 other marketing platform integrations. Give clients a complete view of their search visibility and results in one professional, easy-to-read report.

An illustration of cloning marketing reports and dashboards for faster client onboarding

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Website Click

10 Key Sections Included in the SEO Report Template

Crafting an SEO report that effectively leverages Google Analytics data and critical SEO KPIs is key to understanding a website's standing on search engines. A well-structured SEO report showcases the achievements of your agency's SEO tactics and ranking progress, and also pinpoint areas for enhancements.

The benefits of a well-designed report extend well beyond aesthetics. The cover page prepares clients for the detailed analysis to follow, and everything within emphasizes your agency's commitment to delivering quality services.

Using the SEO Report Cover and Section Design Customization Feature, select a background color or upload a custom image that reflects your agency's brand. To extend this branding, apply your concept throughout your page sections and customize title and image widgets throughout the SEO report.

Custom design your SEO Report cover, section pages, and more!

Build custom SEO analytics reports that deliver results

Save time and impress clients with a powerful, results-driven report template. Access the free SEO analytics report template today!

Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics

Keyword rankings reports are essential. They’re a good indicator of whether your agency’s overall organic search strategy is working, or whether you need to test something else.

When you onboard a new client, identify a handful of target keywords to begin tracking from the start of the campaign. Add these keywords to your SEO client report template to easily show progress in the SERPs.

In addition to the keywords your client is ranking for, look at the search terms that bring in traffic. Is there a lot of overlap between the two groups?

Use Semrush keyword visibility tracking to easily identify the keyword ranking trends and showcase how your clients are improving in total rankings and positions.

A screenshot of page rankings showing top keywords, current, and average position from the SEO report template example

FAQs About SEO Report Templates

Still have questions about SEO reporting best practices, including report templates? Don’t worry... we’ve got you covered!

An SEO report template is a pre-designed framework that helps agencies track, measure, and present SEO performance to clients. It includes key metrics like organic traffic, keyword rankings, and backlink data, saving time on manual reporting.

An SEO report template typically includes sections for an overview, key performance indicators (KPIs), organic traffic trends, keyword rankings, backlink analysis, and recommendations. Agencies customize reports with white labeling and automation to match their brand.

Essential KPIs in an SEO report include organic traffic growth, keyword rankings and SERP visibility, click-through rate (CTR) from search results, domain authority and backlink profile, bounce rate and user engagement metrics, and conversions or goal completions via organic search.

A cover page sets the stage for the report, reinforcing branding and professionalism. It provides a high-level summary, ensuring clients immediately grasp the report’s focus and key insights.

Google Analytics data provides insights into how users find and interact with a website. Tracking organic traffic trends, bounce rates, and conversion paths helps agencies measure SEO impact and refine their strategies.

Agencies automate reporting and generate a professional SEO report in under 30 minutes. Without automation, it takes hours to compile data, analyze trends, and format the report manually.

Alexa Rees SEO Manager seoplus

Alexa Rees, SEO Manager

seoplus+

AgencyAnalyticsisaninvaluableassetforanySEOagency.Theplatformhasseamlesslyscaledourreportingprocesses,enablingustoefficientlyhandleagrowingclientbasewithoutcompromisingquality.

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