Should Your Agency Charge for Client Reports?
Reports require an investment of time and resources, and agencies should be compensated for that. By giving them away for free, or charging too low of a per-report fee, you devalue the work that goes into creating them.
How to Craft an Executive Summary for Clients (+ Templates)
Even if you’ve created a comprehensive marketing report, not all clients will read it. It may seem like an added step, but we’ll show you how to craft a straight-to-the-point executive summary that provides tremendous value to your clients.
How to Report Earned Media Value Analytics to Clients
Every marketer knows the value of earned media. It is harder to measure the effectiveness and ROI of earned media than it is for paid media, but there are still ways to do it. Here’s how you can report earned media value to your clients.
The Benefits of a Data Pipeline for Client Reporting
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?
Client Reporting Benchmarks: The Marketing Agency Guide
This article will look at client reporting trends in 2022 to help you demonstrate your agency’s ROI month over month, optimize client reporting, scale your agency, and stay ahead of the curve.
HubSpot Reporting Best Practices
Discover the power of HubSpot reporting with this in-depth guide designed for marketing agencies. Learn how to create compelling reports, decode client journeys, and uncover strategic insights, transforming raw data into narratives that fuel client success and campaign optimization.
How To Use Goal-Based Reporting to Highlight Key Metrics
Discover the art of goal-based reporting to deliver powerful insights that drive client success. Transform data into narratives that matter.
Do Manual Spreadsheets Excel For Client Reporting?
There are many reasons why your agency needs to stop using manual spreadsheets for client reporting and start implementing a modern solution instead.
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