Discover essential marketing agency tools for optimizing strategy, client engagement, and operational efficiency in this concise guide. Explore top marketing agency software for tasks such as social media scheduling and email campaigns, which are essential for scaling your agency. Enhance your agencyâs productivity and client service with our expertly curated agency tool list.
When it comes to running a marketing agency, there are so many areas that you have to excel in, such as improving your marketing strategy, getting more clients, closing sales, and so on.
In this article, weâll explore the ins and outs of SEM and share the best tools to streamline data-tracking . That way, youâll save time and help clients meet their SEM goals.
Which Facebook ads have the best CTR? How much have you spent? Explore the top 13 Facebook Ads metrics to track and analyze in 2026.
Jan 8, 2026
Luckily, we live in the 21st century, and you can use a tool or software for almost anything. They help you automate many aspects of your business and focus on your most important goal: your clients.
In this guide, we'll explore various marketing agency software options to help you choose the right tools for your agency's needs.
Discover the tools your agency needs to enhance efficiency and streamline workflows.
Content creation marketing tools
Execute your clientâs marketing campaigns with the ultimate efficiency. If your team doesnât have time to create content or needs some ideas to get started, give any of these content creation tools a try to engage as many potential customers as possible for your clients.
Everything starts with content marketing. Creating and promoting content is the cornerstone of every successful business.
Awarded by several organizations, Curata is a tool that helps you discover the best content and organize and publish it across the web.
Moreover, promote your content by analyzing sales pipeline and marketing impact, streamlining content production, and building a predictable content supply chain.
This is an excellent tool for quickly generating content ideas for your clients. It helps you plan content effectively by simply typing in a topic and target location, and it provides you with potential ideas around the main topic.
Basically, the Semrush Topic Research Tool scans the top 10 results in Google for your clientâs targeted keyword and related terms and categorizes them based on a theme.
The SE Ranking Content Marketing Tool is engineered to streamline the content creation process for SEO and marketing professionals.
One of the best SEO tools for digital marketing agencies, it provides a comprehensive suite of features designed to assist in every stage of content production, from topic discovery and content brief creation to writing, optimization, and quality checking. Plus, SE Ranking keyword reporting seamlessly integrates with AgencyAnalytics.
This is a free tool from Google that shows the popularity of a keyword, search term, or topic among Google search users. It helps to find trending topics in your clientâs niche and gives them a competitive advantage in their industry. It can be a great tool to help keep them relevant and stay on top of the latest trends.
Before publishing your clientâs next blog post, use this SEO checklist to make sure that it is fully optimized for readers and search engines. After all, you don't want to spend all of that time and effort writing an informative blog post for it to go into the internet abyss.
Download Your 39-Point SEO Content Checklist
Everything you need to make sure your agency is publishing optimized content.
This toolâs AI-powered platform helps agencies maximize the value of the content they create. Clearscope not only optimizes your content to be shareable, clickable, and readable, but it also produces content that is highly relevant to what potential customers are searching for.
They integrate with other agency management software, such as Google Docs and WordPress plugins, to save you from having to switch between multiple platforms.
Clearscope also has multiple pricing plans with no restrictive contracts, making it easy for your agency to give it a try.
Save your agencyâs valuable time by implementing a social media tool. They help keep your agencyâs content organized, schedule client posts, interact with other accounts, and track conversations around your clientâs brand. And then pull all of that impressive data together using a pre-built social media report template to showcase everything your agency has achieved.
Hootsuite lets you schedule and publish your clientsâ posts and track their effectiveness. It saves your agency a significant amount of time by automating the manual posting process to each platform for each client, while also helping you stay on top of the latest social trends. They offer a variety of plans, a free trial, and free classes for beginners to help you get started with the software.
Statusbrew gives agencies the power of enterprise-level social media managementâwithout the hefty price tag. Manage every clientâs social accounts from a single platform, with dedicated workspaces that keep accounts separate and secure.
Collaborate seamlessly with internal teams and clients to ideate, plan, schedule, and analyze social contentâall in one place. No more juggling spreadsheets or project management tools.
With automated moderation and advanced reporting, your team can shift from repetitive tasks to driving real engagement and strategy. Plus, with flexible pricing plans and a 14-day free trial, you can explore everything Statusbrew has to offer before making a commitment.
Sprout helps agencies categorize messages, schedule posts on all social media platforms, and optimize team workflows. It also offers âlisteningâ tools that help you better understand your clientâs audiences.
Basically, Sprout Social uncovers trends and actionable insights from social media to inform brand and business strategies for your clients. Be sure to take full advantage of the free trial before determining if itâs the right fit for your agency.
Planable is one of the best social media management tools for agencies. Itâs the central hub where agencies create, plan, approve, schedule, and analyze their marketing content, ranging from social media posts and blogs to newsletters and press releases.
Ideal for agencies managing multiple clients and brands, Planable simplifies social media approval processes with its intuitive interface and customizable workflows. Refine workflows with its drag-and-drop calendar, comments, annotations, and suggestionsâensuring quick and efficient approvals.
Later is a similar social media scheduling tool, but its differentiator is telling you the best time to post to reach your clientâs audience. They were reportedly the first to market with an Instagram scheduler, so they know a thing or two about the platform.
Later helps your agency plan, analyze, and publish content in advance, including Instagram Reels, to save your agency time.
PromoRepublic centralizes social media management. It features an intuitive interface that allows you to create, schedule content, collaborate, and track results.
What is best about PromoRepublic is that it has a content library of 6,000+ ready-to-use post templates. Itâs easy to customize them, as the graphics editor is built-in, and you are free to apply 200+ fonts, shapes, and banners.
The posts you create can be scheduled to appear on multiple pages and groups simultaneously and reused as needed.
Sendible is another social media management platform for agencies that allows you to engage with customers across multiple social media channels in a centralized platform. Itâs positioned as a productivity tool for digital agencies that saves time executing marketing strategies.
The platform includes several solutions, including:
Publishing: Plan your social media content and strategy across multiple channels to maximize reach and engagement.
Collaboration: Collaborate and approve posts before they go live.
If you have no time to create content, use Mixbloom to outsource it.
Collaborate with professionals, schedule posts automatically, approve your content simply, and promote it effectively with Mixbloom.
When you introduce the Mixbloom team to your clientâs brand, their project manager suggests a content strategy and starts working on your content. After that, all you have to do is approve the content, and it will get published and promoted within a few days.
Agorapulse is a social media management software that enables marketers to schedule content, create reports, and engage with their followers. With the launch of their Agency Program, you get access to the following benefits:
Access to an exclusive Facebook group
Priority placement in the Social Agency Scout directory
An option to purchase shared calendars to streamline feedback from clients
This tool also gives you access to Agorapulseâs social media management features, including bulk publishing, approval workflow, social CRM, and more.
ReviewsOnMyWebsite is an online reputation management platform that manages customer reviews across over 30 popular review sites, including social media channels. Here are a few of their most notable features:
The software monitors the web for reviews of your client's business and notifies you as soon as it detects a new review.
Reply to reviews directly from the platformâs review feed or use the AI response feature.
Display top customer reviews on a client's website using the review widget feature or use the social sharing feature to highlight reviews directly on social channels.
See How Fast & Easy Client Reporting Can Be
Build a demo report in seconds using metrics from some of the 85+ built-in data integrations. Reporting has never been easier.
When it comes to a good automated email marketing tool, youâll want something that allows you to set up advanced communication sequences, subscriber profiles, and more. And, of course, you want something that automatically integrates with your reporting dashboards so that you don't waste time manually cobbling together data each month.
So, weâve compiled a list of automated marketing tools that wonât cost your agency a ton of time on a day-to-day basis.
This tool helps your agency sell more products or services for your clients with sleek email messages that donât take much time to build. Plus, other features include chatting with customers while they browse your clientâs websites, SMS messaging capabilities, and a shared inbox that keeps customer email history organized in one place.
Take your agencyâs efficiency one step further by building your client reports. Use the Brevo integration on the AgencyAnalytics platform to keep all of your clientâs marketing data in one professional, white-labeled report.
Grow your agencyâs email marketing services with ActiveCampaign. This email automation tool integrates CRM and email marketing tools to deliver a seamless customer experience.Â
This cloud-based software enables marketers to track customer behavior, offering options for marketing segmentation to create customized campaigns for diverse audiences.
Use the ActiveCampaign integration in AgencyAnalytics to report all of your clientâs ActiveCampaign analyticsinto one efficient dashboard specifically designed for marketers.
One of the leading email marketing service providers is Constant Contact. The company was established in the late â90s and has been helping businesses promote their brands to inform customers of updates, encourage more sales with discounts, and more.Â
This is a great email tool for marketers as it shows you your clientâs open rate and what their customers are clicking on, plus other automation features like choosing who to resend emails to based on non-openers.
View all of your clientâs Constant Contact data from unsubscribes to open rates and more in one streamlined marketing dashboard from AgencyAnalytics.
If your clients have ecommerce businesses, Drip is a great tool to use. Their platform lets you create forms and popups to convert drive-by web traffic into customers, build HTML emails from pre-built templates (or custom builds), send automated SMS, and more.Â
Drip stores customer data to tailor content for individual customers, recognize when they take key actions, and engage with perfectly timed messages.Â
Connect a client's Drip account to the AgencyAnalyticsâ powerful reporting platform and watch their real-time Drip dataâLifetime Value, Tag performance, and Subscriber Countâaggregate into live marketing dashboards.
Turn your Drip dashboards into custom white-labeled reports your clients will actually enjoy. Start your AgencyAnalytics 14-day free trial today.
Klaviyo is another great tool to use for your ecommerce clients. This platform enables your clients to establish more meaningful and valuable customer relationships through targeted email marketing and SMS campaigns.
Klaviyo lets you get the full story on every customer visitâwhat theyâre clicking on, what is causing them to bounce, and what makes them buy. Segment a variety of customers, build automated sending schedules, and more.Â
Combine your clientâs Klaviyo metrics with their other marketing platform metrics in one report to provide them with a comprehensive view of their overall marketing performance.
The AgencyAnalytics widgets showcase their Klaviyo metrics in an intuitive âat-a-glanceâ format that is easy to understand.
Mailchimp is an all-in-one marketing platform that helps your agency manage and talk to your clients, their customers, and other parties. Their platform offers professionally designed email campaigns paired with data analysis tools to inform your email marketing efforts.
Mailchimp is a web-based application. It can be used just like a website or with any web browser without needing to download or install software programs on your computer. It also offers mailing list management, template creation, segmentation, automation, and more.Â
Instead of jumping from each of your clientsâ marketing tools when it comes time to complete their monthly reports, save your agencyâs time by using one reporting toolâAgencyAnalytics. The platform pulls your clientsâ Mailchimp metrics, social media metrics, and more, in one place.
Use this email analytics report template to showcase your client's data in a visual way. Start your 14-day free trial today to start streamlining your agencyâs reporting process.
Digital marketing and process automation tools
Streamline your agencyâs workflow by automating the processes that make the most sense with a digital marketing reporting tool. These marketing and process automation tools will be extremely valuable as your agency grows. These tools are essential for effective agency management, helping to streamline operations and improve overall efficiency.
If youâre looking for an all-in-one reporting tool for agencies, youâve found it. Combine a variety of marketing platforms into one simplified dashboard to monitor your clientâs campaigns. Some features include:Â
PPC tools: with over 85 integrations; monitor your clientâs budget across multiple platforms, including Google Ads, Facebook Ads, Shopify, LinkedIn, and more
Automated reports: put your reporting process on autopilot and have them delivered right to your client's inbox
Create custom, shareable drag-and-drop dashboards for your clients to see their most important KPIs
Zapier is a web automation tool that connects your favorite apps to help automate tedious tasks. With Zapier, you can easily connect two or more apps to create powerful workflows without any coding knowledge. For example, you can use Zapier to automatically add new leads from your CRM to your email marketing software, allowing you to follow up with them quickly.
Conversion optimization tools
We can bet a high majority of your clients are looking to increase their conversion rates. If this is, in fact, one of their KPIs, check out the following conversion optimization tools to start generating more leads for your clients.
Create dedicated landing pages that drive more leads and revenue from your clientâs pay-per-click campaigns.
Over 15,000 brands have built their landing pages with Unbounce, including Vimeo, Hootsuite, and Shopify Plus.
Keep track of your clientâs landing page performance, conversion tracking, lead information, and more in one convenient dashboard by using the AgencyAnalytics Unbounce integration.Â
Start your AgencyAnalytics 14-day free trial to save your agencyâs billable hours.
If your client wants to generate more leads (who doesn't?), using Albacross is a solid option.
With it, you can increase your B2B conversions by finding out who is visiting your clientâs website and how you can reach them to land a deal. Additionally, you can view the most engaging pages for your clientâs visitors and access company information that helps their sales team engage with them more effectively.
Albacross also enhances your account-based marketing by enabling you to utilize personalized ads to target companies and influence key decision-makers. This could be the perfect opportunity to make business suggestions that showcase your agencyâs value simultaneously.
The WhatConverts tool offers complete lead tracking and reporting software, including full-featured call tracking & lead analytics. It helps agencies capture leads of all conversion types beyond call tracking, such as form tracking, ecommerce, chat tracking, and more.
WhatConverts also offers keyword call tracking for your clientsâ PPC ads, revealing which campaigns are working best. They have different pricing models that appeal to agencies of all sizes, including a free trial.
Simple call tracking doesn't always tell the whole story. Present clients with a holistic analysis of all of their leads with the WhatConverts integration.
Add your client's WhatConverts metrics to a larger marketing dashboard to get a full picture of all their campaigns in one place.
Mailshake is a sales engagement platform that helps salespeople create highly personalized outreach cadences using email (via your professional email account), social, and phone. Upload a list of prospects with personalization fields like name, links to social profiles, phone numbers, and even fully personalized sentences and paragraphs.
Once you publish the cadence, the messages are sent automatically according to your clientâs campaign settings and can be paused automatically if a recipient replies or clicks a link.
When a lead engages with your outreach, you can reply to them directly from Mailshake or through your own email. You can also track your clientâs campaign performance in real-time and see which messages in your cadence have the best engagement.
Formcarry is a user-friendly form processing solution designed to capture leads, gather insights, and streamline the workflow of marketing agencies. This software provides a seamless way to manage web forms without requiring any server-side code, enabling quick and efficient form integration on websites. With its advanced analytics, Formcarry offers valuable insights into form performance, allowing agencies to optimize their strategies based on real-time data.
Key features include an intuitive dashboard for easy form management, automatic spam filtering to ensure data quality, and flexible webhook integration for seamless connectivity with other marketing agency tools and services. formcarry also supports custom auto-responses, allowing agencies to maintain consistent communication with their clients.
Formcarry's standout capability is its robust API, which facilitates custom integrations and automations tailored to specific agency needs. This flexibility makes it an ideal choice for agencies of all sizes seeking to enhance their digital marketing offerings.
Ask AI To Turn Client Data Into Actionable Insights
When reaching out to your clients, whether youâre meeting and interacting with them in person or digitally, you need to be professional if you plan on building long-term, trusting relationships.
Use these marketing agency tools to stay on top of your game and create great relationships that reflect your brand.
True to its name, Hunter enables you to find email addresses in the blink of an eye and connect with people who can help you grow your business.
With Hunter, you can:
Find the email addresses of the people who matter to your business.
Verify the deliverability of any email address.
This tool browses more than 200 million email addresses to find the ones you need, collecting and distributing them in the Domain Search with indicated public sources and discovery dates, thus promoting data transparency.
Chargebee helps more than 7,000 companies worldwide increase subscription growth and monthly recurring revenue, while taking secure payments and simplifying your agencyâs accounting processes.
Forecast business growth and recognize your agencyâs revenue accurately with Chargebee. This tool offers churn reporting, helps you adjust your price structures, and more. Test out your subscription services with a customized demo that addresses your agencyâs workflow pain points.
Right Inbox saves you time on repetitive tasks and helps you send better emails in less time. Join more than 250,000+ professionals that have added Right Inbox to Gmail for next-level email productivity.
Right Inbox's most frequently used feature is the send later feature, which is particularly useful when dealing with clients in different time zones. Write emails now, scheduled to be sent later for perfect timing. Instantly align with the schedules of remote contacts with time zone support.
Right Inbox's other powerful features include: Switching between different email signatures, inserting a templated message, setting up an email sequence, email tracking, and reminders.
HubSpot is a CRM platform that connects everything scaling agencies need to deliver an optimal customer experience from one place. It features a range of capabilities, including lead generation tools, keyword tracking, content solutions, and more.
For example, the HubSpot blog content writer leverages AI technology to generate highly engaging blog content, making it an excellent tool for marketing agencies looking to streamline their content creation process.
From an analytics perspective, HubSpot is also a great way to keep track of where your potential clients are coming fromâyour website, social media, etc.Â
Build marketing campaigns while managing customer relationships with Salesforce. Keep track of the customer journey and provide a personalized experience through email campaigns, SMS messaging, push notifications, social media engagement, real-time chats, and more.
Create a complete picture of your clientâs revenue pipeline by consolidating their Salesforce data into AgencyAnalyticsâ powerful marketing dashboard and reporting platform.
Keap helps marketers collect leads and convert them into customers for their clients. This CRM software has countless features that help save time like organizing leads, built-in invoicing, plus checkout cart features to increase conversion rates and average cart values.Â
Highlight the value your agency brings by using the Keap integration in your clientâs marketing reports.
Drag and drop key metrics including the total number of payments, subscriber growth, and month-over-month revenue to the forefront to give your clients the details they want to know.
SharpSpring is an all-in-one platform that combines marketing automation, sales automation, and CRM tools. Keep track of leads, activities, opportunities, custom fields, lead scores, and more, all from one place.
SharpSpring offers a real-time lead-scoring tool that identifies hot prospects in the CRM platform. The score leads are based on engagement, page tracking, fit, and completeness of the information, and can then be sent targeted messages to match.
With the SharpSpring integration, your clientâs real-time data aggregates into a powerful yet intuitive reporting platform that clients can easily understand.
Project management and collaboration tools for marketers
You can't run a business without people in it. To achieve outstanding results, you need to collaborate efficiently and ensure your entire team is on the same page.
Build, manage, and organize your team with these marketing agency tools:
Bonsai Agency Software is an all-in-one project management tool designed to help marketing agencies manage projects, clients, resources, and finances effortlessly. It lets you organize tasks, track project progress, and collaborate with your team and clients. With Bonsai, marketers create and manage proposals, contracts, and invoices in one place, making client onboarding and communication seamless.
The platform also offers team time tracking, resource management, and automated workflows to streamline your operations, ensuring projects stay on time and within budget. Bonsai's financial tools help agencies automate invoicing, track expenses and budgets, and handle payments easily, while providing real-time reports on profitability, utilization, and much more, giving you full visibility into your agencyâs performance.
Mosaic is the only combined project and resource management software purpose-built to improve utilization rates and increase profitability for agencies. Core functionality includes:
Resource Planning: See who is working on what and when, manage capacity, and get AI-powered suggestions to assemble the best project teams quickly.Â
Workload Forecasting: Gain control over your workload and strategically plan for the next quarter and beyond.
Demand Analysis: Know exactly when to hire and when to bring in more workâbefore everything is urgent or everyone is burnt out.Â
Profit & Loss Analysis: Identify which projects are the most profitable.
Project Management: Integrate with existing task or project management software to improve project visibility or use Mosaicâs project management features.Â
Whether online or in an office, building a high-performance team can be very tricky. Slack is one of the best remote working tools you'll need. It's a collaboration platform that allows communities, groups, or teams to work together. When a team admin or owner wants to invite a new user, they just need to send them a specific URL or invitation.
Team members are able to communicate through public channels without using email or group (SMS) texting. However, if a part of your team has a small project to work on, it can use private channels for a private conversation.
Finally, Slack can be integrated with Google Drive, Dropbox, Box, Heroku, Trello and other major platforms to enable your team to have a seamless flow of work activities.
Asana is a project management tool that helps teams track their work and get things done. Itâs simple to use and easy to get started with, but it also has powerful features for more advanced users. Asana is used by some of the worldâs leading companies, including Airbnb, Facebook, Google, and Uber.
Asana is free for teams of up to 15 people, with paid plans available for larger teams. Asana has native apps for iOS and Android devices, so you can stay connected to your work even when youâre on the go.
Zoom is a great communication tool because itâs easy to use and has a variety of features that make it ideal for online meetings and video conferencing. The software offers high-quality audio and video, as well as screen-sharing and collaboration features that enable users to work together on projects in real-time. Zoom is also very affordable, making it an excellent option for agencies of any size.
Scoro is ideal for agency business management because it helps agencies keep track of their projects, clients, and finances all in one place. It also has features that help agencies manage their workflow and collaborate with their team members.
Agencies use Monday.com to stay organized and keep track of their work. Itâs technically a project management software, but think of it more like highly customized spreadsheets.
Team members can log in, view the tasks they need to complete, provide updates on progress, pass one project to another person, and more. Its attractive interface and user-friendly capabilities make it an excellent option for agencies of all sizes.
Trello helps agencies visually manage their projects on a single, easy-to-use platform. Automate time-consuming tasks, collaborate with the entire team, and view the status of any project. It helps with a variety of tasks, including internal process-based tasks like onboarding a new employee.
In a nutshell, Trello helps marketers visualize all of their projects and the details needed to complete them. Attach files, write text descriptions, and add comments to ensure everyone on the team is on the same page.
The AgencyAnalytics Tasks feature is designed to streamline workflow and enhance project management within marketing agencies. This tool facilitates the organization of tasks, deadlines, and team collaboration, ensuring that projects are completed efficiently and on schedule.
It's an essential tool for agencies seeking to optimize their operational workflows and improve productivity across teams.
Easily Manage Tasks & Track Agency Workflows
Create tasks for your entire agency and assign them to specific categories, client campaigns, and team members.
ProofHub is an all-in-one project management and team collaboration tool that helps marketing teams plan campaigns, estimate project scope, assign responsibilities, set clear deadlines, and track progress all from one centralized place.
ProofHub brings structure and clarity to fast-moving campaigns. Timelines help manage a campaign schedule and ensure nothing slips through the cracks. Custom reports are also available, offering visibility into team performance and project status, which allows marketing teams to plan more strategically for the next steps.
Graphic design tools for marketers
These design tools help save your agency time while producing high-quality assets that are sure to impress your clients.Â
Give any of these graphic design tools a try to streamline some of your creative services:
We are all more likely to buy a product if it has a great design. If you need to hire a talented freelance designer, 99designs is the place to search for them.
There are several freelance platforms to choose from. 99Designs is great for design work specifically. Designers compete to meet your requirements. Then, you select your favorite design and pay for it.
However, if you think that hiring remote workers is easy, you are wrong. Sure, it does offer numerous benefits, but it is entirely different from a traditional hiring process. So, you need to be careful, especially if you have never done it before.
Canva is an online graphic design tool that lets you create images for social media, websites, and more. Use it to enhance your clientsâ photography, edit them for websites, or choose from their extensive library of stock images.Â
Canva also offers other helpful features, such as uploading images directly to social platforms and templates for events, email marketing campaigns, and more. Itâs a great tool that offers both free and paid options.
Adobe Express (formerly Adobe Spark) is an online Adobe tool for quick graphic design. It offers basic functionality compared to Adobe Photoshop or Illustrator, but itâs a great alternative to a tool like Canva.Â
The interface is user-friendly, and itâs relatively simple to create a quick image that your agency could share on social media. Add your clientâs main brand assets, such as logos, fonts, and colors, and Adobe Express will create a simple template collection for their brand. Ultimately, this tool is excellent for non-designers who want to make quick images for easy sharing.
AI tools for marketing agencies
Artificial intelligence is transforming how marketing agencies plan, create, and optimize their campaigns. AI tools use machine learning to generate content, personalize messaging, and analyze data with remarkable efficiency.Â
By integrating AI into everyday workflows, agencies enhance collaboration, improve campaign performance, and deliver more meaningful results for their clients.
AgencyAnalytics AI Reporting Tools are purpose-built to help marketing agencies cut reporting time while boosting clarity and impact. Instead of manually digging through dashboards, teams can now use AI SEO tools to instantly generate performance summaries, client-facing commentary, and key insights that matter most.
The tool automatically translates complex data into plain-language summaries that clients can actually understandâno need to write explanations from scratch each month. Whether itâs highlighting wins, flagging issues, or identifying trends, AgencyAnalyticsâ AI features take care of the heavy lifting so agencies can focus on strategy.
Itâs built directly into the reporting platform, so your team stays efficient, your reports stay accurate, and your clients stay impressed.
ChatGPT is a versatile AI assistant that agencies use to brainstorm ideas, draft content, and automate repetitive tasks. From writing blog intros to refining ad copy, it helps creative teams move faster without starting from a blank page. With the right prompts, agencies can even use ChatGPT to develop client personas, generate campaign ideas, or outline content strategies.
Itâs especially useful during early-stage ideation or when teams need a fresh angle on familiar topics. While itâs not a full replacement for human creativity, ChatGPT acts like an extra set of handsâready to help whenever inspiration (or time) runs short.
Google Gemini is Googleâs suite of AI tools designed to enhance productivity and creativity across Workspace apps. For marketing agencies, Gemini offers AI-powered help right where they already workâinside Docs, Sheets, Gmail, and more. Whether itâs writing a client email, analyzing campaign data, or drafting a performance summary, Gemini speeds things up without switching platforms.
Because it's built into the Google ecosystem, Gemini is especially helpful for agencies that already rely on Workspace to collaborate. It gives teams a smarter way to tackle everyday tasks, freeing up more time to focus on strategy and client results.
Jasper is a powerful AI writing assistant built to help marketing agencies produce high-quality content at scale. It can generate blog posts, ad copy, social captions, and email content tailored to each clientâs brand voice. Agencies use Jasper to streamline collaboration, maintain consistency across campaigns, and speed up production without sacrificing creativity.
By combining AI-driven writing with brand tone customization and team workflows, Jasper makes it easier for agencies to deliver fresh, engaging content that meets deadlines and drives results.
Copy.ai empowers marketing agencies to create compelling copy in record time. From catchy headlines and ad text to full social posts and email intros, its AI engine helps teams move from blank page to polished draft within minutes.Â
Agencies juggling multiple clients use Copy.ai to explore creative directions, test tone variations, and refine messaging across campaigns. By automating the brainstorming process, Copy.ai frees up creative teams to focus on strategy, storytelling, and delivering results that resonate with each clientâs audience.
AdCreative.ai helps marketing agencies create high-performing ad visuals and copy in minutes. Powered by AI, it generates multiple versions of ad creatives optimized for engagement and conversion across platforms like Facebook, Instagram, and Google Ads.
Agencies use it to quickly test new concepts, streamline design workflows, and maintain consistent branding across campaigns. With data-backed recommendations and automated creative generation, AdCreative.ai enables teams to scale ad production while focusing more on strategy and client performance.
Braze is a top-tier AI-enabled customer engagement and messaging platform designed for agencies and brands that seek to deliver seamless, personalized, and cross-channel experiences. It unifies data, automates messaging journeys, and uses AI decisioning to personalize communications across email, push, SMS, in-app, web, and more.
Itâs handy for agencies that manage lifecycle campaigns, retention flows, onboarding series, reactivation efforts, or multi-touch customer journeys, as it bridges analytics, execution, and personalization within a single tool.
Lumen5 is an AI-powered video creation platform that enables marketing agencies to transform written content into engaging videos. Using natural language processing, it analyzes blog posts, scripts, or web pages and automatically pairs text with relevant visuals, music, and transitions.
For agencies producing social videos or short-form content at scale, Lumen5 simplifies video production without needing advanced editing skills. Itâs ideal for repurposing existing content into dynamic formats for platforms like YouTube, Instagram, and LinkedInâhelping clients stand out in crowded feeds with minimal effort.
Phygital marketing tools
Phygital marketing blends the physical and digital worlds, creating a smooth and engaging experience for customers. These tools include features such as augmented reality apps, interactive kiosks, or QR codes that link physical products to digital content. They allow brands to engage consumers in more immersive and personalized ways, bridging the gap between the two worlds.
Uniqode is a versatile QR Code generator that helps businesses connect with their audience in a tangible yet trackable way.
Whether you're driving traffic to your client's website, generating leads, or enhancing their event promotions, Uniqode customizes QR Codes with branded logos and colors.
Itâs packed with features like Facebook Pixel integration and detailed analytics, allowing agencies to track campaigns and keep everything secure with GDPR compliance.
What to look for when selecting marketing tools for your agency
Whether youâre managing customer relationships, winning over leads, or uncovering new marketing opportunities, itâs important to find the right tool that will work for your agency.Â
So, where do you begin?
Consider what your agency needs most, and whether you can find it in a single, all-encompassing tool or if you require a few different ones.Â
For example, does your agency place a strong emphasis on email campaigns? A tool like HubSpot would be ideal for managing email efforts, customer management, and more. For web analytics, do you go with Google Analytics or Matomo? And if youâre helping the majority of your clients with landing pages and lead captures, is a tool like Typeform the best choice?
At the end of the day, youâll want to keep a few things in mind:
What goal does your agency have in mind to best serve your clients? (Lead generation, social media management, etc.)
Does the price justify the value your agency will get out of the tool? Will you get a return on investment?Â
Is there a trial period that allows you to test the tool before signing up for a full subscription?Â
Will the tool work for the majority of your client campaigns or just a few?
After you evaluate some of those key questions, youâll be able to make an informed decision on what tool will work best as you grow your agency.
More marketing agency tools to save your agency's time
The best digital marketing tools are built to help your agency scale, impress clients, and win new business. As your agency grows, you have a multitude of tasks to manage, making it imperative to have a set of marketing agency tools that streamline as many processes and workflows as possible.
We've created a list of some of the best marketing agency tools out there so you can focus on other aspects of your business:
Those were the best marketing agency tools that can help you effectively scale and build the best digital marketing agency. While we didn't cover a few of the staples (like Google Analytics or Matomo Reporting), the list encompasses several key stages: building and managing your team, refining your marketing strategy, enhancing your sales, and fostering strong relationships with people.
Use these tools wisely and patiently, and you will see your digital marketing agency achieve great results. Of course, there are many marketing agency tools available, so be sure to search thoroughly and find the best fit for your agencyâs long-term goals.
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Richelle Peace is a writer with a degree in Journalism who focuses on web content, blog posts, and social media. She enjoys learning about different topics and sharing that knowledge with others. When she isnât writing, Richelle spends time teaching yoga, where she combines mindfulness, movement, and her passion for wellness.
