Matomo Dashboard for Website Analytics and Client Reporting
Custom Matomo Dashboards as Unique as Your Agency
Customizable Matomo Dashboard for Smarter Web Analytics
A white-labeled Matomo dashboard consolidates essential website analytics, making it easier to track traffic sources, user behavior, and conversions. Customize widgets, white label dashboards, and highlight the KPIs that matter most to your clients—all in a single, intuitive format.
Provide clients with a live, up-to-date view of their website performance while streamlining internal analysis. With automated reporting and seamless Matomo integration, agencies save time, improve efficiency, and enhance campaign tracking.
Custom Matomo Dashboards as Unique as Your Agency
Access 85+ Marketing Platform Integrations
Unify your client reporting toolkit with 85+ platform connections. Centralize data sources for all your client’s campaigns into a complete picture of performance.
Make informed decisions, streamline workflows, and deliver exceptional client results.
Deliver Branded Dashboards & Reports
White label Matomo reporting transforms generic reports into powerful brand extensions. Customize logos, colors, and more to create client deliverables that reflect your agency’s identity perfectly.
Strengthen your brand, build trust, and position your agency as the expert in its field. Your clients see your vision, not a third-party tool.
24/5 Live Chat With Under 3-Minute Response Times
Your agency’s needs come first with a dedicated and experienced support team. Available 24/5, our live chat ensures your questions are answered swiftly, with an average response time of under 3 minutes.
In-house experts guide you through everything from creating Matomo dashboards to optimizing reports, helping you deliver top-notch service to your clients.
You care about your client’s success. We care about yours.
Maximize Efficiency With a Matomo Dashboard Template
Save time every month by automatically including the most critical Matomo data along with marketing metrics from over 85 other data sources in one platform.
Pull in key metrics from Google Ads, Facebook, Google Search Console, and more to give clients a complete picture of their website performance.
Customize your agency’s bespoke Matomo dashboard and quickly clone it to speed up client onboarding. Use the time saved on client reporting and data visualization to grow your agency.
Streamline Reporting and Focus On What Matters
Using Matomo dashboards streamlines client reporting and website analysis, giving agencies time to focus on what truly matters: crafting winning campaigns and earning client trust.
By leveraging Matomo dashboard templates, agencies quickly set up comprehensive reports tailored to each client’s needs. This saves time and ensures consistency and accuracy across all reports. As the agency grows, the automated reporting system scales effortlessly, handling increased data loads and more clients with ease.
Sign up for your free trial now!
No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
4 Sections To Include in a Matomo Dashboard
The true power of a customizable Matomo dashboard lies in its ability to offer a comprehensive, bespoke view of a client’s website performance. By strategically organizing website analytics data into distinct sections, agencies create dashboards that not only provide valuable insights but also enhance the clarity and impact of their reports.
Highlighting the most essential website visitor KPIs—visits, bounce rate, conversion rate, and actions—on the first section of a Matomo dashboard provides significant benefits for your agency.
First, it gives clients a concise snapshot of their website’s performance, enabling them to quickly grasp how their campaigns are doing.
Second, it makes it easy to identify areas within the website that need optimization. This streamlined approach helps agencies enhance their reporting efficiency and focus on driving better results for their clients.
User behavior metrics, including average time on page, events, entries, and exits, provide a clear picture of how users interact with a website. These metrics offer insights into user engagement, content effectiveness, and navigation patterns, which are crucial for optimizing website performance and enhancing user experience.
Including user behavior metrics in a Matomo dashboard is essential for marketing agencies. Highlighting these metrics helps agencies share valuable insights with clients and demonstrate campaign effectiveness. This comprehensive view makes it easier to identify areas for improvement, optimize campaigns, and enhance client satisfaction.
Acquisition analytics data in Matomo provides insights into where website traffic originates. It includes metrics such as total visits, organic search traffic, website referrers, and traffic from social channels.
Incorporating acquisition analytics data helps agencies share clear insights with clients about the effectiveness of their campaigns. Understanding where users come from aids in optimizing marketing strategies and improving overall performance.
This streamlined view of traffic sources makes it easier to identify successful channels and areas needing improvement, enhancing the agency’s ability to drive client success.
Goals data in Matomo tracks critical outcomes such as revenue and orders, providing clear insights into the effectiveness of marketing efforts. This data helps measure the success of campaigns in driving conversions and generating income.
Tracking revenue and orders showcases the tangible value the agency delivers, making it easier to optimize strategies for better results.

Build automated Matomo analytics dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free Matomo web analytics dashboard template today!
FAQs About Custom Matomo Dashboards
Still have questions about how to create and use custom Matomo Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice. The Matomo report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client’s connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
AgencyAnalytics connects to Matomo with view access to the sites you want data from and a valid Matomo auth token. Full steps are in the Matomo connection guide.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.












