Instagram Ads Reporting

Instagram Ads reporting tool built for agencies. Share ad performance with clients in a holistic report.

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Instagram integration example on AgencyAnalytics

Analyze Performance

Track click-through-rate, impressions, cost and more

Track Conversions

Identify your top performing ads with detailed conversion metrics

Monitor Cost

View live cost metrics and know that you're always within budget

Proof of ROI

Share the dashboard with clients to show the value that your agency brings to the table

Monitor Clicks, Impressions and Conversions

Track Ad Performance

Analyze detailed Instagram and Facebook PPC metrics in a single, intuitive interface. No more switching between accounts across multiple platforms. With the Meta dashboard templates, understand exactly which ads and networks drive results for your clients.

View the Meta Template

Metrics Explorer

Explore All Available Instagram Ads Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Achievement Unlocked
Activate App
Add Payment Info
Add To Cart
Add To Cart Conversion Value
Add To Wishlist
Amount Spent
App Engagements
App Installs
App Stories
App Uses
Appointments Scheduled
Avg CPC
Block Messaging Connections
Checkins
Checkout Initiated
Clicks
Contact Conversion Value
Contacts
Content Views Conversion Value
Conversions
Cost Per Achievement Unlocked
Cost Per Activate App
Cost Per Add Payment Info
Cost Per Add To Cart
Cost Per Add To Wishlist
Cost Per App Engagements
Cost Per App Installs
Cost Per App Stories
Cost Per App Uses
Cost Per Checkout Initiated
Cost Per Contact
Cost Per Conversion
Cost Per Credit Spends
Cost Per Custom Events
Cost Per Customize Product
Cost Per Donation
Cost Per Estimated Ad Recallers
Cost Per Event Responses
Cost Per Find Location
Cost Per Flow Complete
Cost Per Game Plays
Cost Per Landing Page Views
Cost Per Lead
Cost Per Levels Achieved
Cost Per Link Click
Cost Per Messaging Conversation Started
Cost Per Mobile App D2 Retentions
Cost Per Mobile App D7 Retentions
Cost Per New Messaging Connections
Cost Per Offline Conversion Others
Cost Per Outbound Clicks
Cost Per Page Engagements
Cost Per Page Like
Cost Per Post Engagements
Cost Per Post Reaction
Cost Per Purchases
Cost Per Ratings Submitted
Cost Per Registrations Completed
Cost Per Schedule
Cost Per Searches
Cost Per Start Trial
Cost Per Submit Application
Cost Per Subscription
Cost Per Three Second Video Views
Cost Per Thru Plays
Cost Per Tutorials Completed
Cost Per Two Second Continuous Video Views
Cost Per Unique Achievement Unlocked
Cost Per Unique Activate App
Cost Per Unique Add Payment Info
Cost Per Unique Add To Cart
Cost Per Unique Add To Wishlist
Cost Per Unique Checkout Initiated
Cost Per Unique Clicks
Cost Per Unique Credit Spends
Cost Per Unique Landing Page Views
Cost Per Unique Levels Achieved
Cost Per Unique Link Click
Cost Per Unique Mobile App D2 Retentions
Cost Per Unique Mobile App D7 Retentions
Cost Per Unique Outbound Clicks
Cost Per Unique Purchases
Cost Per Unique Ratings Submitted
Cost Per Unique Registrations Completed
Cost Per Unique Searches
Cost Per Unique Tutorials Completed
Cost Per Unique View Contents
Cost Per View Contents
CPM
Cpp
Credit Spends
CTR
Custom Events
Customize Product Conversion Value
Date
Desktop App Installs
Donate Conversion Value
Donations
Estimated Ad Recall Rates
Estimated Ad Recallers
Estimated Call Confirmation Clicks
Event Responses
Events
Facebook Donate Conversion Value
Facebook Donations
Field Status
Find Location Mobile App
Find Location Mobile App Value
Find Location Offline
Find Location Offline Value
Find Location Total
Find Location Total Value
Find Location Website
Find Location Website Value
Flow Complete
Frequency
Game Plays
Impressions
Instant Experience Clicks To Open
Instant Experience Clicks To Start
Instant Experience Outbound Clicks
Instant Experience View Percents
Instant Experience View Times
Landing Page Views
Leads
Leads On Facebook
Levels Achieved
Link Clicks
Link Clicks CTR
Messaging Conversation Started
Meta Content Views
Mobile App Appointments Scheduled
Mobile App Contact Conversion Value
Mobile App Contacts
Mobile App Content Views
Mobile App Content Views Conversion Value
Mobile App Customize Product Conversion Value
Mobile App D2 Retentions
Mobile App D7 Retentions
Mobile App Donate Conversion Value
Mobile App Donations
Mobile App Installs
Mobile App Products Customized
Mobile App Purchases Roas
Mobile App Schedule Conversion Value
Mobile Purchases
Mobile Purchases Conversion Value
New Messaging Connections
Offline Appointments Scheduled
Offline Content Views
Offline Content Views Conversion Value
Offline Conversion Others
Offline Customize Product Conversion Value
Offline Donate Conversion Value
Offline Donations
Offline Leads
Offline Products Customized
Offline Purchases
Offline Purchases Conversion Value
Offline Schedule Conversion Value
Offline Start Trial Conversion Value
Offline Trials Started
On Facebook Purchase Conversion Value
On Facebook Purchases
Outbound Clicks
Outbound Clicks CTR
Page Engagements
Page Likes
Photo Views
Post Comments
Post Engagements
Post Reactions
Post Saves
Post Shares
Products Customized
Purchases
Purchases Conversion Value
Purchases Roas
Ratings Submitted
Reach
Registrations Completed
Schedule Conversion Value
Searches
Start Trial Conversion Value
Submit Application
Submit Application Conversion Value
Submit Application Mobile App
Submit Application Mobile App Conversion Value
Submit Application Offline
Submit Application Offline Conversion Value
Submit Application On Facebook
Submit Application On Facebook Conversion Value
Submit Application Website
Submit Application Website Conversion Value
Subscription Values
Subscription Values Mobile App
Subscription Values Offline
Subscription Values Website
Subscriptions
Subscriptions Mobile App
Subscriptions Offline
Subscriptions Website
Three Second Video Views
Thru Plays
Trial Started
Tutorials Completed
Two Second Continuous Video Views
Unique Achievement Unlocked
Unique Activate App
Unique Add Payment Info
Unique Add To Cart
Unique Add To Wishlist
Unique Checkout Initiated
Unique Clicks All
Unique Credit Spends
Unique CTR
Unique CTR All
Unique Landing Page Views
Unique Levels Achieved
Unique Link Clicks
Unique Mobile App D2 Retentions
Unique Mobile App D7 Retentions
Unique Outbound Clicks
Unique Outbound Clicks CTR
Unique Purchases
Unique Ratings Submitted
Unique Registrations Completed
Unique Searches
Unique Tutorials Completed
Unique Two Second Continuous Video Views
Unique View Contents
Video Average Watch Time
Video Plays
Video Watches 100
Video Watches 25
Video Watches 50
Video Watches 75
Video Watches 95
View Contents
Website Appointments Scheduled
Website Contact Conversion Value
Website Contacts
Website Content Views
Website Content Views Conversion Value
Website Customize Product Conversion Value
Website Donate Conversion Value
Website Donations
Website Leads
Website Products Customized
Website Purchases
Website Purchases Conversion Value
Website Purchases Roas
Website Registrations Completed
Website Schedule Conversion Value
Website Start Trial Conversion Value
Website Trials Started

Demonstrate ROI, conversions, and RESULTS

Focus on Conversions

Ultimately, clients just want to know how your Instagram campaigns are impacting their bottom line. Show clients the value you deliver by prominently featuring conversions in the dashboards and automated.

Instagram, Facebook, Messenger & Audience Network

Compare Publisher Platforms

Does your client advertise on multiple platforms in the Facebook ecosystem? Compare performance across Instagram, Facebook Ads, Audience Network, and Messenger. Integrate with Adwords and Bing to create a complete PPC report.

instagram ads reporting compared to other platforms example

Intuitive, personalized reporting for each client

Create Customized Dashboards

Each client has different campaign requirements and objectives. Their reporting should be as personalized as their campaign. Create 100% customizable PPC dashboards and reports that highlight the most important metrics for your client.

Add Your Margin to Customer PPC Data

Charge Clients a Markup on PPC Spend

Many agencies charge clients for PPC based on a percentage of cost or spend. In these cases, it's easy to include your markup percentage in all PPC reporting numbers. Keep things simple with a single markup % account wide, or configure a custom margin for each individual customer.

Goodbye Spreadsheets and Screenshots

Save Hours on Reporting

Client reporting is often a necessary evil. Refocus your agency's labor hours away from reporting, and toward generating REVENUE. Set your reporting on autopilot and save hours every month!