Amazon Ads Dashboard for Live Insights and Campaign Optimization
Customizable Amazon Ads Dashboard for Smarter Campaign Reporting
Create a white-labeled Amazon Ads dashboard that highlights the most relevant KPIs for your agency and clients. Customize widgets, white label dashboards, and set date ranges to track ad spend, sales performance, and return on ad spend (ROAS) in a format that makes data easy to understand.
Give clients direct access to live campaign data while streamlining your internal ad performance analysis. With an intuitive layout and flexible reporting tools, agencies make faster, data-driven decisions while strengthening client relationships.
Custom Amazon Ads Dashboards as Unique as Your Agency
Centralized Data at Your Fingertips
Instantly Access All Your Clients’ Amazon Ads Data
Easily connect and manage data from the Amazon Ads integration alongside key metrics from more than 85 marketing platforms in one centralized location. Streamline your workflow, making it simple to monitor and analyze all your marketing efforts, from Amazon, Facebook, Google Ads, and more.
With every data point readily accessible, quickly generate comprehensive reports, optimize campaigns, and demonstrate your value to clients with precision and clarity.
Strengthen Your Brand Identity
White Label Your Amazon Ads Dashboards
White label your Amazon Ads dashboards to present data under your own brand. Customize dashboards with your logo and colors to reinforce your brand identity and deliver your clients a seamless, professional experience. Build trust and credibility by making it clear that your agency is the driving force behind the insights and results presented.
Tailor Your Reporting
Provide Granular Insights With Custom Metrics
Create custom metrics to deliver granular insights tailored to your clients’ needs. Customize your Amazon Ads dashboards to highlight the most relevant data points, giving your clients a clear understanding of their campaign performance.
Streamline Client Management
Monitor All Your Clients at a Glance
Monitor all your clients’ campaigns with a single view. Track multiple accounts simultaneously, ensuring no detail goes unnoticed. Streamline client management by quickly accessing key metrics and performance data, providing timely updates, and making informed decisions to optimize advertising strategies and maximize results.
Dedicated Support To Meet Your Needs
Customer Support is Our Top Priority
Get unparalleled support tailored to your agency with round-the-clock assistance. Our live chat operates 24/5, ensuring your queries are addressed within an impressive 3-minute response time. With a satisfaction rate consistently above 95%, our expert support team excels in guiding you through creating Amazon Ads dashboards and more, ensuring your agency delivers top-tier services to clients. Count on immediate, quality support as our commitment to your success.
You care about your client’s success. We care about yours.
Built-in Data Visualization Tools
Visual Dashboards That Meet Client Needs
Include all the metrics from your client’s marketing platforms to build a comprehensive reporting dashboard and automatically visualize the data for easier understanding. Use the drag-and-drop editor to easily customize and tailor client dashboards and track all the vital data points from a single interface.
Report Smarter. Not Harder.
Streamline Reporting and Focus On What Matters
Save time by automatically integrating the most critical Amazon Ads data and metrics from over 85 other platforms in one centralized dashboard.
Pull key metrics from Amazon Ads, Google Analytics, Facebook Ads, and more to provide clients with a comprehensive view of their advertising performance.
Customize each Amazon Ads dashboard and quickly clone them to expedite client onboarding. Use the time saved on reporting to focus on growing your agency and delivering exceptional results.
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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
11 Sections To Include in an Amazon Ads Dashboard
A well-structured Amazon Ads dashboard not only simplifies the complexity of client reporting but also highlights the most critical performance indicators, enabling agencies to deliver more focused and impactful reports to their clients. By tailoring each section to address different aspects of the campaign, you can provide a holistic view that drives better decision-making and optimizes ad performance.
Impressions are a critical metric that represents the number of times your clients’ ads are shown to users. They offer a snapshot of the ad campaign’s reach and visibility and play a pivotal role in evaluating the effectiveness of your advertising efforts.
Including impressions in your Amazon advertising dashboard is essential for showcasing the value your agency provides to clients. This metric helps illustrate how often ads appear to potential customers, linking directly to overall visibility and brand awareness.
Monitoring impressions within a comprehensive overview dashboard allows your team to decide which individual ads or specific campaigns need adjustments. By understanding the relationship between impressions and other Amazon Ads metrics, your agency optimizes advertising activities, reduces advertising costs, and drives more sales.
Clicks measure the number of times users interact with your ads by clicking on them, indicating user engagement and interest in your product ads.
Clicks reveal how effective your marketing efforts are in driving traffic to product pages. By tracking clicks, your agency pinpoints which individual ads or specific advertising campaigns generate the most interest, leading to increased Amazon sales. This real-time data allows for swift adjustments to advertising activities (e.g., sponsored products, sponsored ads, and sponsored display ads in PPC campaigns), optimizing performance and reducing advertising costs.
Conversions are the ultimate metric that shows how often users complete a desired action, such as purchasing after clicking on your clients’ ads. This metric directly reflects the success of your ad campaigns in driving tangible results.
Including conversions in your Amazon Ads analytics dashboard demonstrates the true value your agency provides to clients by showcasing how effective your advertising efforts are at turning clicks into sales. Tracking conversions helps your agency identify which specific campaigns and individual ads are most successful, enabling more precise optimization of advertising activities.
Sales measure how much revenue is generated from an ad campaign, reflecting success in driving purchases and contributing to your client’s bottom line.
Including sales in your Amazon Ads analytics dashboard shows the direct financial results of ad campaigns, helping clients see how their advertising investments lead to real sales. Tracking sales helps identify which specific campaigns and individual ads perform best, allowing for targeted adjustments to boost profitability.
Units sold tracks the total number of products sold through your agency’s ad campaigns, offering a precise measure of their effectiveness and impact on sales.
Tracking the total number of products sold through ad campaigns provides agencies with critical data to enhance their marketing strategies, allocate their advertising budget more efficiently, and increase overall sales. With this insight, agencies fine-tune campaigns, focus resources on high-performing ads, and tweak or discontinue underperforming ones to optimize the return on investment.
Click-through rate (CTR) shows the percentage of users who click on an ad after viewing it, measuring the effectiveness of ads in capturing audience interest.
Including CTR in your Amazon Ads analytics dashboard is vital for assessing ad performance. A high CTR means that ads are compelling and relevant, while a low CTR indicates the need for adjustments. Monitoring CTR helps your agency identify which specific campaigns and individual ads need optimization to improve engagement and drive more traffic to product pages.
Build custom Amazon Ads analytics dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free Amazon Ads analytics dashboard template today!
Cost per click (CPC) indicates the amount that must be paid each time a user clicks on an ad. This metric is crucial for managing your client’s advertising budget and measuring the cost-effectiveness of ad campaigns.
Including CPC in your Amazon Ads analytics dashboard helps track and optimize ad spend. A low CPC means clients get more clicks for their budget, while a high CPC may require adjustments to improve cost efficiency. Monitoring CPC helps your agency evaluate the financial performance of specific campaigns and individual ads, ensuring that advertising costs are controlled and optimized.
Cost per thousand impressions (CPM) measures the cost of showing an ad 1,000 times. It evaluates how efficiently you’re reaching your client’s audience.
Including CPM in your Amazon Ads marketing dashboard helps track the cost-effectiveness of ad campaigns. A lower CPM means you’re getting more exposure for less money, while a higher CPM means your strategy needs adjustments. Monitoring CPM ensures your advertising budget is used wisely, maximizing ad reach.
Conversion rate measures the percentage of users who complete a desired action, like making a purchase, after clicking on an ad. This metric is crucial for assessing the effectiveness of ad campaigns in driving valuable actions.
A high conversion rate indicates that ads effectively turn clicks into sales or other desired actions, while a low conversion rate signals the need for campaign optimization. Monitoring this metric helps your agency pinpoint which specific campaigns and individual ads are performing best, enabling targeted improvements to boost client performance.
Cost per conversion measures the amount spent to achieve a single conversion, such as a sale. This metric is vital for understanding the efficiency of ad campaigns in generating valuable actions at a reasonable cost.
A lower cost per conversion indicates that ads efficiently drive conversions at a lower expense, while a higher cost suggests the need for campaign adjustments. Monitoring this metric helps your agency assess the financial performance of specific client campaigns and individual ads, ensuring that advertising budgets are used wisely.
Incorporating goal tracking into an Amazon Ads dashboard showcases progress toward client objectives. It offers a transparent view of how ad campaigns align with established targets, enabling agencies to highlight their impact and adjust strategies as needed to meet client expectations and drive meaningful results.
Creating relevant KPI goals for an agency and its clients is essential for measuring success and optimizing strategies. Here are some best practices:
Align With Client Objectives: Ensure goals reflect the client’s business priorities and desired outcomes.
Use Clear Metrics: Choose specific, quantifiable KPIs that accurately measure performance.
Regularly Review and Adjust: Continuously monitor progress and adjust goals to stay on track.
FAQs About Amazon Ads Dashboards
Still have questions about how to create and use Amazon Ads Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice. The Amazon Ads report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client’s connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
AgencyAnalytics connects to Amazon Ads with Editor access with view and edit permissions for Campaign Manager, Posts, Stores Builder, and Advertising Reports. It brings 60 days of history with it, so the first report isn’t starting from scratch. Full steps are in the Amazon Ads connection guide.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
