15 Most Important PPC Metrics You Should Track To Maximize ROI
Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.
Top Marketing Metrics You Should Be Tracking
If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.
How to Price Your Agency’s Web Design Services
Explore the importance of revisiting website design pricing to ensure profitability. Learn why it’s important to factor in operational costs, external market conditions, and internal skill sets.
Top 10 Mobile Marketing Analytics That Matter
Discover the key mobile marketing analytics your agency should track and learn how to turn raw data into insights that drive client success.
How To Run X (Twitter) Ads: A Step-by-Step Guide
In this guide, we discuss how to set up, manage, and report on your Twitter Ads campaigns for digital agencies.
Salesforce Metrics: Top 12 Analytics & KPIs You Should Track
Salesforce metrics are essential for monitoring campaign effectiveness, revenue projections, and ROI. Here are the top insights to monitor and report to clients.
7 Agency Hiring and Recruiting Strategies (and Mistakes to Avoid)
Ready to strengthen your agency’s team? Discover 7 secrets to building an effective hiring and recruiting strategy for your marketing agency as well as common pitfalls to avoid.
How Agencies Build Consensus for New Ideas and Push Past Stakeholder Resistance
Learn how agencies build consensus, align stakeholders, and push new ideas forward with structured methods that keep creativity and momentum alive.
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