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Marketing attribution is broken in 2026. What does that mean for agencies?
Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.
Jul 15, 2026
Jul 4, 2024
10 Critical Google Local Services Ads Metrics
Google Local Services Ads (aka GLSA or simply LSA) are all about putting customers in touch with local businesses. Google touts Local Services Ads as a better way for businesses to generate relevant, high-quality leads with more conversions than your typical pay-per-click (PPC) ad campaign.
May 17, 2024
31 Essential HubSpot Metrics to Track for Clients
How does your agency decide which HubSpot metrics to report on when there are so many to choose from? We’ll outline the most important marketing metrics to keep tabs on.
May 17, 2024
The Top 39 eCommerce KPIs That Drive Growth
Master eCommerce KPIs and learn how they tie into campaign and client performance with this practical, insightful guide. Drive growth, success, and client satisfaction.
May 10, 2024
31 Digital Marketing Analytics That Matter
An overview of the 31 most important digital marketing analytics that your agency should track to create relevant and actionable client reports & dashboards.
May 6, 2024
12 Email Marketing KPIs You Should Track & Share With Clients
Email marketing KPIs help marketing agencies understand campaign effectiveness and target audience engagement, aligning with client goals.
Apr 30, 2024
How to Track Google My Business Multiple Locations
Quickly and easily connect up to 50 of your client’s Google Business Profile pages in a single AgencyAnalytics campaign.
Apr 30, 2024
How to Enhance Your Measurement Strategy With GA4 Call Tracking
Setting up call tracking in Google Analytics 4 (GA4) is one way to unlock full visibility into your sales funnels. This article explore how to enhance your call tracking in GA4.
Apr 17, 2024
Winning Strategies to Craft a Captivating Digital Marketing Proposal
Craft captivating digital marketing proposals that win clients with our five-part format. Discover what to include and storytelling best practices.
Apr 12, 2024
A Complete Guide to Google Lighthouse
Master the art of website optimization with Google Lighthouse. Uncover tips, metrics, and techniques to enhance web performance in this comprehensive guide.