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Marketing attribution is broken in 2026. What does that mean for agencies?
Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.
Jul 15, 2026
Top 7 paid media KPIs & metrics to track and measure in 2026
Not sure which paid media KPIs & metrics to track? Discover which KPIs and paid media metrics impact ROI and how to optimize campaign performance in 2026.
Mar 9, 2026
Top 12 Google Analytics KPIs to track in 2026
Google Analytics is an industry standard tool for tracking marketing KPs. Here are the top 12 most important Google Analytics KPIs you should be tracking in 2026.
Mar 4, 2026
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May 8, 2026
Marketing report examples: 8 client-ready reports to show performance & ROI
Discover eight marketing report examples with the KPIs, sections, and best practices agencies use to show ROI, explain results, and automate client reporting.

May 4, 2026
LinkedIn analytics report guide: How to access, export, and use LinkedIn data for client reporting
Learn how to access, export, and use a LinkedIn analytics report. Track the right metrics, build client-ready reports, and automate LinkedIn reporting.
May 1, 2026
What is data tracking? How to track marketing data accurately
Learn what data tracking is, how it works, and how agencies can track the right marketing metrics to improve performance, prove ROI, and automate reporting.

Apr 30, 2026
Paid search analytics: How to measure, analyze & improve PPC performance
Learn how to measure paid search analytics in GA4, track the PPC metrics that matter, and improve campaign ROI with smarter reporting and optimization.

Apr 9, 2026
Social media ROI: How to measure, prove, and improve results for agency clients
Learn how to measure social media ROI, prove value to clients, and improve campaign performance with formulas, KPIs, and reporting tips.

Mar 19, 2026
Monitor search engine rankings: Tools, steps & reporting tips for agencies
Learn how to monitor search engine rankings the right way. This guide covers the best tools, key metrics to track, and how to turn ranking data into clear, client-ready reports that prove your agency’s results.

Feb 26, 2026
Instagram metrics that matter in 2026: Track engagement & growth
Find out the most important Instagram metrics your agency should track. Accurately measure and improve Instagram performance in 2026.

Feb 20, 2026
20+ best competitor analysis tools to spy on competitors in 2026 (Free + paid options)
Tracking competitors is non-negotiable, but doing it manually takes too much time. This guide covers the best competitor analysis tools to help your agency gather actionable insights and keep your clients ahead!

Feb 19, 2026
The 19 social media metrics to track for success in 2026
Discover the most important social media metrics for tracking, engagement, campaign success and ROI.