Picture this scenario: an existing client asks for SEO services. You agree because you don't want to lose the client (plus the extra cash is nice). Of course, you don't have enough SEO expertise, but you figure it can't really be that hard. Fast...
As you start your SEO agency or freelance business, you may ask, "What can I do to give my SEO skills a boost?" An SEO certification and course will likely come up on your radar. In today's world, you can learn anything you want from the comfort...
Want to win more new clients? Put some extra effort into your SEO proposals! An SEO proposal is essentially your sales pitch -- it's your chance to convince a new client that your agency is the perfect fit for them. Your prospective client is...
As an SEO, one of your hardest jobs is measuring the success of your work. You can't always rely on search engine movements to track your progress. Search engines can take weeks, even months to update SERPs. And when they do, ranking improvements...
To keep your clients happy, putting together a great SEO report is essential. For many of your clients, SEO is a mystery. They don’t necessarily care about redirects or canonical tags. It’s your job to create the best SEO report template possible...
We would like to think that a visitor finds your blog or clicks an ad, and immediately converts into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. They'll find your...