As an SEO, one of your hardest jobs is measuring the success of your work. You can't always rely on search engine movements to track your progress. Search engines can take weeks, even months to update SERPs. And when they do, ranking improvements...
To keep your clients happy, putting together a great SEO report is essential. For many of your clients, SEO is a mystery. They don’t necessarily care about redirects or canonical tags. It’s your job to create the best SEO report template possible...
We would like to think that a visitor finds your blog or clicks an ad, and immediately converts into a sale or lead. Unfortunately, that is rarely the case. Today, people will visit your site several times prior to converting. They'll find your...
As a beginner to SEO it can be a little overwhelming. There's an overload of information to filter through. It can appear to be very technical, complicated or spammy depending on how you look at it. Thing is, the basics are simple: do keyword...
Mobile is mainstream. Since 2015, more searches have been conducted on mobile devices than desktop computers, and it's no longer safe to assume that your customers are finding you through desktop search. Is your marketing strategy designed with a...
Google Analytics data can be invaluable for marketers and business owners; however, the sheer volume of information can also be overwhelming to read and interpret. If you're not sure where to start with Google Analytics for yourself or your client...