IntegrationsGroundTruth

GroundTruth Reporting for Marketing Agencies

Show clients exactly how location-based campaigns drive real-world results. With the GroundTruth integration, your agency tracks impressions, visits, attributed foot traffic, CTV performance, and conversions in one central place—so you prove impact and report confidently.

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GroundTruth reporting and analytics for marketing agencies is coming soon to AgencyAnalytics.

Prove Real-World Impact Beyond Clicks

Uncover what’s driving store visits, conversions, and video engagement across every campaign. With detailed breakdowns and pacing insights, your team moves quickly, adjusts confidently, and leads every client conversation with authority.

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Foot Traffic Clarity

Track and report on visits and attributed store impact with precision.

Campaign Transparency

Monitor your clients’ impressions, clicks, spend, and pacing instantly.

Creative Visibility

Analyze performance by creative, ad group, or campaign.

Video Performance

Measure CTV starts, quartiles, completions, and VCR.

Track GroundTruth visits in AgencyAnalytics.

Track GroundTruth performance by ad group in AgencyAnalytics.

Track how GroundTruth engagement has real-world impact in AgencyAnalytics.

Foot Traffic Attribution

Track Visits That Prove Real-World Impact

Show clients how digital campaigns drive physical results. Track visits, total attributed visits, projected visits, and cumulative visitors directly inside your reporting dashboard. Your agency demonstrates how geo-targeted ads influence in-store traffic, turning location data into clear proof of performance and measurable ROI.

Performance Breakdown

Monitor Performance From Impression to Conversion

Access impressions, clicks, spend, CTR, CPM, total conversions, click conversions, and view conversions in one streamlined report. Break down performance by campaign, ad group, creative, or date to uncover what drives results. Your team optimizes faster while delivering transparent, data-backed reporting clients trust.

CTV & Video Metrics

Measure Video Engagement That Drives Action

Track video starts, quartile completions, full video completions, and VCR alongside reach and cumulative reach. Connect CTV and video engagement to visits and conversions for a complete performance story. Your agency highlights how upper-funnel awareness campaigns translate into measurable outcomes.

Metrics Explorer

Explore All Available GroundTruth Metrics

See all the metrics available to add to your client reports and marketing dashboards

Click Through Rate
Clicks
Conversions
Cost Per Impression
Cost Per Impression Currency
Cumulative Colisten Reach
Cumulative Coview Reach
Cumulative Reach
Daily Colisten Reach
Daily Coview Reach
Daily Reach
Date
Impressions
Listen Through Rate
Open Hour Visitors
Open Hour Visits
Projected Visits
Secondary Action Rate
Spend
Spend Currency
Store Visitation Lift
Store Visitation Rate
Total Secondary Actions
Video Completion Rate
Video End
Video First Quartile
Video Midpoint
Video Start
Video Third Quartile
Visitors
Visits

Turn GroundTruth campaign data into polished client-ready reports in just a few clicks. Start with prebuilt report and dashboard templates, then automatically pull in impressions, visits, conversions, CTV metrics, and spend. Live dashboards transform into professional reports instantly, giving your agency a faster way to deliver consistent, high-impact reporting.

Browse Templates

Bring GroundTruth campaign performance into the same platform as Google Analytics, Google Ads, Facebook, Google Business Profile, Google Search Console, LinkedIn, and 85+ other marketing integrations. View key GroundTruth metrics alongside every other channel your clients invest in. Your agency delivers a complete cross-channel performance story in one centralized dashboard.

Browse Integrations

Build custom GroundTruth dashboards and reports that spotlight visits, attributed foot traffic, conversions, and video performance. The drag-and-drop editor makes it easy to organize campaign, ad group, and creative-level data into a layout that highlights results. Your agency controls the narrative and presents insights clearly, every time.

Preview the Drag and Drop Editor

Bring GroundTruth campaign data, foot traffic attribution, and CTV performance into one powerful reporting dashboard.

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Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics

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AgencyAnalytics AI eliminates manual analysis and transforms GroundTruth data into clear, actionable insights. Automatically surface key trends in visits, conversions, reach, and spend. Generate and automate summaries that highlight real-world impact. Your team moves from raw campaign data to client-ready reporting faster, with sharper insights and stronger strategic direction.

Discover AI Reporting Tools

Add your agency’s logo, brand colors, and custom domain to every GroundTruth dashboard and report. Deliver location-based performance insights in a fully branded experience that strengthens trust and reinforces your agency’s authority. Every report looks polished, professional, and unmistakably yours.

Add Your Agency's Branding

Your agency moves fast. Our support team does too. Live chat is available 24/5 with response times under three minutes, so your team gets answers without delay. With satisfaction rates above 95%, our experts guide you through dashboards, integrations, and reporting workflows to ensure every GroundTruth report runs smoothly.

You care about your client’s success, we care about yours.

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