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Marketing attribution is broken in 2026. What does that mean for agencies?
Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.
Jul 15, 2026
Dec 20, 2024
How To Measure Brand Awareness Campaigns: 10 Key Metrics and KPIs Agencies Should Track
Measuring brand awareness helps track how well your marketing campaigns connect and deliver results for your clients. Explore the key metrics and KPIs that prove your agency’s impact.
Dec 11, 2024
What Are SMART KPIs? And How Do You Track Them?
Learn how to set SMART KPIs that align with client goals, track progress, and deliver real results. Dig into key strategies for KPI success and better reporting.
Dec 4, 2024
What is a Good CTR? Is Your Click-Through Rate Good Enough?
Click-through rate is arguably one of the most common metrics for digital marketing ad campaigns. And this is for good reason! Average click-through rate informs you about the number of people clicking on your ads compared to everyone who sees them, usually your target audience.
Nov 27, 2024
How To Track KPIs That Drive Results for Clients
Learn how to track KPIs effectively to drive campaign success, focus on key metrics, and deliver clear results clients trust. Practical tips inside.
Nov 26, 2024
10+ Constant Contact Analytics to Track
Get tips on tracking key Constant Contact analytics, customizing reports, and using third-party tools to deliver clear, impactful insights.
Nov 13, 2024
Most Important CallRail Analytics To Track for Clients
Learn how to showcase campaign success and keep clients happy with tailored CallRail reports that are clear, impactful, and aligned with their goals.
Nov 10, 2024
15 Google Analytics 4 (GA4) Metrics To Track
Google Analytics 4 is a powerful tool to measure user activity on your client’s website and optimize user engagement. With so many metrics and dimensions, it can be overwhelming. In this post, you will get a list of the most important Google Analytics 4 metrics to track for your agency.
Nov 8, 2024
How To Use a Local Rank Tracker To Drive Client Growth
Manually reporting on your local business client’s SEO is time-consuming. Using a local rank tracker tool makes the entire process efficient as you scale your business.
Nov 7, 2024
How to Automatically Import or Export Your Marketing Data Using Google Sheets
Looking for an easy way to import your client’s marketing data into Google Sheets? Say goodbye to manual data entry and hello to data-driven decision-making.