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scale your agency

Learn from marketing experts who understand the agency world inside and out. Whether you’re scaling operations or fine-tuning client strategy, find insights that move the needle.

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A marketing agency strategist at a laptop weighing attribution across channels — search, social, mobile, local, and display.

Marketing attribution is broken in 2026. What does that mean for agencies?

Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.

Marketing Analytics

Artificial Intelligence

Jul 15, 2026

Top 7 paid media KPIs & metrics to track and measure in 2026

Not sure which paid media KPIs & metrics to track? Discover which KPIs and paid media metrics impact ROI and how to optimize campaign performance in 2026.

Marketing Analytics

Mar 9, 2026

Top 12 Google Analytics KPIs to track in 2026

Google Analytics is an industry standard tool for tracking marketing KPs. Here are the top 12 most important Google Analytics KPIs you should be tracking in 2026.

Marketing Best Practices

Marketing Analytics

Mar 4, 2026

Latest

A blog hero image showcasing the Vimeo client reporting integration from AgencyAnalytics

Jan 10, 2024

Vimeo Analytics: Top 7 Metrics to Track

Vimeo Analytics identifies what’s working with your client’s Vimeo marketing strategy. Here are the top Vimeo metrics to track for video campaign success.

Marketing Analytics

The 10 Most Important YouTube Metrics and KPIs To Track

Dec 23, 2023

YouTube Metrics: Top 10 KPIs To Track (And How Often)

Here are the 10 most important YouTube metrics and KPIs your agency should track to measure the success of your clients’ marketing strategies.

Marketing Analytics

Track Spotify Ad Metrics with the AgencyAnalytics Spotify Ads Reporting Integration

Dec 14, 2023

Tune Into Spotify Ad Metrics With Streamlined Client Reporting

Spotify Ads campaigns are a great way to promote and reach new customers. AgencyAnalytics can help your agency create dashboards and client reports to track important Spotify Ads metrics.

Marketing Analytics

Dec 11, 2023

How To Build a Solid Business Case for AgencyAnalytics

Learn how to craft a compelling business case for AgencyAnalytics, and improve agency efficiency and reporting accuracy.

Marketing Analytics

Agency Management

Track Your Clients’ Micro Conversions to Hit Client Reporting Home Runs

Dec 3, 2023

Track Your Clients’ Micro Conversions to Hit Client Home Runs

Tracking your clients’ micro conversions gives useful insights to hone in on the ideal buyer’s journey.

Marketing Analytics

Reporting & Insights

Nov 8, 2023

10 Essential Unbounce Analytics Every Client Report Should Include

Turn your clients’ landing page data into compelling narratives of improvement and increased conversions in their Unbounce analytics reports.

Marketing Analytics

Most Important BigCommerce Analytics to Track

Sep 15, 2023

BigCommerce Analytics: Top 18 Metrics to Track

Learn about BigCommerce analytics and how they drive eCommerce success. This guide offers insights into reporting, metrics, and tools to manage online business.

Marketing Analytics

Image Showing a SWOT Analysis for Marketing Agencies in a Presentation format

Aug 30, 2023

How To Conduct a SWOT Analysis

Learn to conduct a detailed SWOT analysis for your marketing agency. Use our free SWOT template to gain clarity on strengths, weaknesses, opportunities, and threats.

Marketing Analytics

Agency Guide to Pinterest Marketing Metrics

Aug 29, 2023

Pinterest Analytics: Top 8 Pinterest Metrics & KPIs to Track

Learn about the top marketing metrics to track for your clients. Use these insights to optimize their Pinterest strategy and drive more website traffic.

Marketing Analytics