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Learn from marketing experts who understand the agency world inside and out. Whether you’re scaling operations or fine-tuning client strategy, find insights that move the needle.

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Top 7 paid media KPIs & metrics to track and measure in 2026

Not sure which paid media KPIs & metrics to track? Discover which KPIs and paid media metrics impact ROI and how to optimize campaign performance in 2026.

Marketing Analytics

Mar 9, 2026

Top 12 Google Analytics KPIs to track in 2026

Google Analytics is an industry standard tool for tracking marketing KPs. Here are the top 12 most important Google Analytics KPIs you should be tracking in 2026.

Marketing Best Practices

Marketing Analytics

Mar 4, 2026

Latest

Jan 23, 2024

Snapchat Analytics: Top Snapchat Metrics To Track for Clients

Brands that can connect with their audience and build loyalty are the ones that thrive. Snapchat has become an effective way for brands to reach a younger demographic, which is why it’s important for your agency to know what Snapchat metrics to track in order to measure performance.

Marketing Analytics

Guide To Configuring Google Analytics 4 GA4 Audiences

Jan 21, 2024

A Guide To Configuring GA4 Audiences

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s packed with new features and capabilities. One of the most powerful features of GA4 is audiences.

Marketing Analytics

Jan 11, 2024

WooCommerce Analytics: Top 9 Metrics to Track

WooCommerce analytics is an essential eCommerce tool. Learn which metrics provide the most insight into customer behavior and store performance.

Marketing Analytics

A blog hero image showcasing the Vimeo client reporting integration from AgencyAnalytics

Jan 10, 2024

Vimeo Analytics: Top 7 Metrics to Track

Vimeo Analytics identifies what’s working with your client’s Vimeo marketing strategy. Here are the top Vimeo metrics to track for video campaign success.

Marketing Analytics

The 10 Most Important YouTube Metrics and KPIs To Track

Dec 23, 2023

YouTube Metrics: Top 10 KPIs To Track (And How Often)

Here are the 10 most important YouTube metrics and KPIs your agency should track to measure the success of your clients’ marketing strategies.

Marketing Analytics

Track Spotify Ad Metrics with the AgencyAnalytics Spotify Ads Reporting Integration

Dec 14, 2023

Tune Into Spotify Ad Metrics With Streamlined Client Reporting

Spotify Ads campaigns are a great way to promote and reach new customers. AgencyAnalytics can help your agency create dashboards and client reports to track important Spotify Ads metrics.

Marketing Analytics