Insights to grow, lead, and
scale your agency
May 9, 2025
How Our Agency Leverages Custom Metrics in AgencyAnalytics
Adam Palmer from Inertia Digital Marketing breaks down how his agency uses custom metrics in AgencyAnalytics to go beyond default KPIs, build trust, and deliver clearer insights. This article includes real client examples and actionable tips for agencies.
Apr 18, 2025
Reporting vs Analytics: Key Differences & Why You Need Both (+Examples)
Learn the key differences between reporting and analytics, when to use each, and how they impact data-driven decision-making.
Apr 7, 2025
An Expert Guide To Benchmark Reporting
Learn how to create, analyze, and improve benchmark reports. Optimize performance tracking and enhance data-driven decision-making.
Mar 18, 2025
ROI vs. ROAS: How To Explain the Difference to Clients
Are your clients fixated on ROAS while overlooking ROI? Learn when to use each metric, how to explain the difference to clients, and why both are essential for measuring true success.
Feb 12, 2025
What Is the Average Conversion Rate by Ad Platform for Marketing Agencies
Learn how to interpret conversion rate benchmarks across top platforms like Google Ads, LinkedIn Ads, and TikTok Ads. Access data-driven insights to improve client goals and boost satisfaction.
Feb 7, 2025
What Is Competitor Benchmarking? (& How To Do It)
Benchmarking competitors and competitor analysis are two different ways to approach your mark. So, what is competitive benchmarking, then? Read more to find out what it is and how to do it.
Feb 5, 2025
Social Media Benchmarks for 2025
Compare your agency’s social media performance against industry benchmarks for engagement, follower growth, and impressions across platforms. See how you stack up and learn how to interpret these metrics to improve client campaigns.
Jan 22, 2025
LinkedIn Ads Benchmarks Your Agency Should Know in 2025
Discover LinkedIn Ads benchmarks for 2025, including industry-specific CPC, CTR, and engagement metrics. Learn how to optimize campaigns and connect with top decision-makers effectively.
Jan 20, 2025
What Is the Average Ad Spend by Platform for Client Campaigns?
Average ad spend benchmarks for 2025 reveal spending trends for client campaigns across platforms like Google, Facebook, and LinkedIn. Learn how to align budgets and refine campaign strategies.