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Bing Dashboard for Paid and Organic Performance Monitoring

Track Bing SEO and ad campaign performance in one customizable dashboard. Monitor clicks, conversions, and impressions in real time while providing clients with clear, actionable insights. Spend less time switching between tools and more time improving ROI.
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Bing Dashboard Template Example

Customizable Bing Dashboard for SEO and PPC Strategy

A white label Bing dashboard brings together organic and paid Bing performance in one clean interface—ideal for agencies managing both search visibility and ad results on Microsoft's platform. Track key KPIs like ad spend, CTR, and impression share across campaigns. Customize widgets, track keyword rankings, highlight branded search impact, and compare Bing performance with Google to identify growth opportunities in overlooked channels.

For clients, it’s a polished, real-time dashboard that clarifies how Bing campaigns contribute to their overall marketing success. For your agency, it’s a timesaver that supports smarter budget allocation and deeper campaign insights.

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Preview Dashboard

Easily Report on All Your Clients Bing Analytics

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Why AgencyAnalytics Makes The Best Dashboards For Bing

PPC REPORTING MADE EASY

Automate Your Client Reporting in Minutes

AgencyAnalytics’ automated client reporting platform built for marketing agencies. Customize your Bing dashboard and turn it into intuitive client reports in minutes. Include your PPC markup to avoid confusing your clients, add your brand colors and logo for a full white labeled experience your clients deserve. You can even put your reporting on autopilot and sit back as the reports automatically create and send themselves. 

Learn More About Automated Reporting
bing ads dashboard template for automated reporting
Learn More About Automated Reporting
CONVERSIONS, REVENUE, AND CLICKS OVER TIME

Tell A Story Your Clients Want to Hear

Clear communication is key to retaining clients and guaranteeing long-term success. Show the value your agency is bringing to its clients, and how they're tracking against their goals. Showcase the conversions and revenue that you're generating for your clients, as well as improvements in campaign performance for any date range.

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Discover Goal and Budget Tracking
SHOW THE DATA THAT CLIENTS EXPECT

Comprehensive PPC Metrics for Campaign Performance Insights

Analyze your clients' marketing data at the campaign, ad group, keyword, and conversion levels. Leverage the most critical industry-standard metrics including clicks, impressions, CTR, cost, and much more.

Preview the Live Bing Dashboard
bing ads ppc metric in dashboard
Preview the Live Bing Dashboard
BING WEBMASTER TOOLS TOP QUERY REPORTS

Identify Keywords Driving Traffic

Identify the search terms that deliver the most value. Analyze metrics like average position, impressions, and clicks. Use this information to determine where you should focus your SEO efforts. Optionally, enable more detailed tracking by adding keywords to the Bing rank tracker.

Explore the Built-In Rank Tracker
bing ads keyword metrics in dashboard
Explore the Built-In Rank Tracker
BING WEBMASTER TOOLS TOP PAGES & CRAWL ERRORS

Detailed Page-Level Search & Site Health Analytics

Your clients have invested a lot of time and money into developing their websites. Now they want to see this investment pay off! Show clients exactly which web pages generate the most clicks and impressions, and which ones have the highest average position.

Quickly navigate between each campaign so you never miss another crawl error damaging your client's search engine rankings.

Explore the Bing Webmaster Tools Integration
bing ads page-level details in dashboard
Explore the Bing Webmaster Tools Integration

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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

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8 Sections To Include In a Bing Dashboard Template

Conversions are the ultimate performance-measuring metrics for your Bing ad campaigns, so it makes sense that it should be a KPI you track on your dashboard. Exactly what a conversion is can change depending on a client’s end goal. Sometimes, a conversion can mean someone finding the client’s website and filling out a contact form. Sometimes it means finding the client’s website and purchasing a product.

bing ads conversions

Build custom Bing analytics dashboards that deliver results

Save time and impress clients with a powerful, results-driven dashboard template. Access the free Bing analytics dashboard template today!

Preview the Dashboard
Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics
Preview the Dashboard

Your click-through rate, or CTR, is calculated by dividing the number of clicks by the number of people seeing your ad. This metric gives you a deeper insight into the effectiveness of your ads. If you have a low CTR, it could mean that your ads aren’t reaching your intended audience. Or maybe the offer isn’t compelling enough for your target audience.

Use your dashboard’s CTR to create a better overall outcome for your client. If the CTR is low, you might need to work with your client to come up with a more enticing offer. Or maybe you need to adjust the call to action. Compare the CTR with your conversion rate to narrow down the reason behind numbers that are too high or too low. For example, a low CTR could indicate a problem with the ad itself, while a high CTR and low conversion rate could mean you’re not targeting the right audience.

You can also report on CTR across all of your PPC campaigns with our PPC dashboard template.

bing ads ctr metric in dashboard

FAQs About Custom Bing Dashboards

Still have questions about how to create and use custom Bing Dashboards? Don’t worry, we’ve got you covered.

A Bing Dashboard combines both Microsoft Advertising data and Bing organic search metrics into a single, unified view. It helps agencies evaluate paid performance and organic visibility in one place, simplifying the client reporting process.

To create a white label Bing dashboard, connect your Microsoft Advertising account and enable Bing organic data within AgencyAnalytics. Then apply your agency’s branding and customize the layout with key metrics. In a few clicks, you’ll have a branded dashboard clients can access under your domain.

The Bing dashboard tracks a mix of paid and organic metrics. From Microsoft Advertising, view impressions, clicks, conversions, and cost data. For Bing organic, track clicks, impressions, and CTR. Together, these insights offer a full picture of Bing search performance.

Integrating Bing with AgencyAnalytics brings both Microsoft Advertising and Bing organic data into one dashboard. This dual view enhances the client reporting process by offering complete visibility into paid and organic search performance—no extra logins or manual exports required.

Yes. Clients can access up-to-date Microsoft Advertising metrics and Bing organic search data directly through the dashboard. This live access improves transparency and keeps them informed without needing to request updates.

Absolutely. The Bing dashboard within AgencyAnalytics is fully customizable. Highlight specific Microsoft Advertising KPIs, surface Bing organic insights, and tailor the layout to align with each client’s goals. Branding, widgets, and layout options can all be adjusted in just a few clicks.

Popular dashboards include the PPC dashboards for tracking PPC performance, the digital marketing dashboards for measuring digital marketing impact, and the SEO client dashboard for SEO campaign reporting. Agencies also use the website analytics dashboard to provide web analytics overviews and the social media dashboard to review social media metrics.

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Google Ads Dashboard Template Example

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