Bing Dashboard for Paid and Organic Performance Monitoring
Customizable Bing Dashboard for SEO and PPC Strategy
A white label Bing dashboard brings together organic and paid Bing performance in one clean interface—ideal for agencies managing both search visibility and ad results on Microsoft’s platform. Track key KPIs like ad spend, CTR, and impression share across campaigns. Customize widgets, track keyword rankings, highlight branded search impact, and compare Bing performance with Google to identify growth opportunities in overlooked channels.
For clients, it’s a polished, real-time dashboard that clarifies how Bing campaigns contribute to their overall marketing success. For your agency, it’s a timesaver that supports smarter budget allocation and deeper campaign insights.
Why AgencyAnalytics Makes The Best Dashboards For Bing
PPC Reporting Made Easy
Automate Your Client Reporting in Minutes
AgencyAnalytics’ automated client reporting platform built for marketing agencies. Customize your Bing dashboard and turn it into intuitive client reports in minutes. Include your PPC markup to avoid confusing your clients, add your brand colors and logo for a full white labeled experience your clients deserve. You can even put your reporting on autopilot and sit back as the reports automatically create and send themselves.
Conversions, Revenue, and Clicks Over Time
Tell A Story Your Clients Want to Hear
Clear communication is key to retaining clients and guaranteeing long-term success. Show the value your agency is bringing to its clients, and how they’re tracking against their goals. Showcase the conversions and revenue that you’re generating for your clients, as well as improvements in campaign performance for any date range.
Show the Data That Clients Expect
Comprehensive PPC Metrics for Campaign Performance Insights
Analyze your clients’ marketing data at the campaign, ad group, keyword, and conversion levels. Leverage the most critical industry-standard metrics including clicks, impressions, CTR, cost, and much more.
Bing Webmaster Tools Top Query Reports
Identify Keywords Driving Traffic
Identify the search terms that deliver the most value. Analyze metrics like average position, impressions, and clicks. Use this information to determine where you should focus your SEO efforts. Optionally, enable more detailed tracking by adding keywords to the Bing rank tracker.
Bing Webmaster Tools Top Pages & Crawl Errors
Detailed Page-Level Search & Site Health Analytics
Your clients have invested a lot of time and money into developing their websites. Now they want to see this investment pay off! Show clients exactly which web pages generate the most clicks and impressions, and which ones have the highest average position.
Quickly navigate between each campaign so you never miss another crawl error damaging your client’s search engine rankings.
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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
8 Sections To Include In a Bing Dashboard Template
Conversions are the ultimate performance-measuring metrics for your Bing ad campaigns, so it makes sense that it should be a KPI you track on your dashboard. Exactly what a conversion is can change depending on a client’s end goal. Sometimes, a conversion can mean someone finding the client’s website and filling out a contact form. Sometimes it means finding the client’s website and purchasing a product.
Like many other ad platforms, Bing Ads doesn’t charge you until someone actually clicks on your ad. You’ll want to be sure you aren’t exceeding the budget your clients have planned, and this metric helps you ensure that. However, remember that this number can sometimes exceed your planned daily budget to gather more clicks and potentially more conversions. This is completely normal, and Bing Ads won’t exceed your total planned budget.
For the most part, advertising on Bing Ads is much cheaper than with other platforms. This is something many clients don’t know. Showing your clients the benefits of Bing Ads in conjunction with the lower cost can boost their confidence in your agency and your ability to bring them new business.
Because of Bing’s overall lower cost, you’ll also typically find that your ad campaign’s Cost Per Conversion (CPA) is lower as well. CPC measures how much it costs your client to convert a new customer. It’s helpful to show your clients how far their ad spend goes on Bing ad campaigns, especially when compared to other ad platforms. Use the CPC number in comparison with the total cost of your campaign.
The number of people clicking on your Bing Ads is another metric that can give you a quick pulse on how well your ads or PPC campaigns are performing. However, you can’t rely on this Microsoft Advertising metric alone. This piece of your Bing dashboard is best utilized when compared to your conversions and click-through rate. Lots of clicks with little to no conversion can indicate a problem with your call to action or a client’s website.
Bing Ads that aren’t getting many clicks can indicate a problem with the ad copy, creative, or targeting.Consider your demographics and make tweaks where possible to optimize the ads that aren’t getting any clicks.
Build custom Bing analytics dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free Bing analytics dashboard template today!
Your click-through rate, or CTR, is calculated by dividing the number of clicks by the number of people seeing your ad. This metric gives you a deeper insight into the effectiveness of your ads. If you have a low CTR, it could mean that your ads aren’t reaching your intended audience. Or maybe the offer isn’t compelling enough for your target audience.
Use your dashboard’s CTR to create a better overall outcome for your client. If the CTR is low, you might need to work with your client to come up with a more enticing offer. Or maybe you need to adjust the call to action. Compare the CTR with your conversion rate to narrow down the reason behind numbers that are too high or too low. For example, a low CTR could indicate a problem with the ad itself, while a high CTR and low conversion rate could mean you’re not targeting the right audience.
You can also report on CTR across all of your PPC campaigns with our PPC dashboard template.
Ranking high on all the popular search engines is one of the best ways to get noticed by new customers. A higher search engine ranking gives your clients’ websites more authority. The competition on Bing is much lower than Google, which gives you a unique opportunity to shine in your client’s eyes by generating more ROI with your Bing Ads.
Your AgencyAnalytics Bing dashboard automatically tracks your clients’ SEO ranking over time so you can show your client how effective your strategies are in gaining more visibility. If your rankings aren’t changing, or if they’re lowering, you can start making the appropriate adjustments.
The words potential customers use while searching for products or services are important facets to any SEO strategy and Bing Ads campaign. You should find the best keywords for your clients’ campaigns.
Your Bing dashboard then tracks which keywords are performing the best. This is a crucial piece of information that you can’t afford to ignore. If all your keywords are underperforming, you know that you need to find new ones to target.
Like other key metrics, your top clicked keywords should be used in tandem with other KPIs on this list, especially the SEO ranking change. If you aren’t moving up in the rankings, look to see if your keywords are having trouble.
Keyword impressions from Bing Webmaster Tools shows you how many times your ads and pages appeared in Bing results for each keyword, so you can see which terms you are visible for before you spend anything on them.. Keywords with a high number of impressions are most effective, and you should continue to capitalize on those keywords.
This list also gives you deeper insights into how a client’s target audience browses the web and what they’re searching for. You can use effective impressions to branch out into new keywords and create an even more effective ad campaign.
To make the most out of Bing Ads, linking a Microsoft account to a customizable reporting platform saves time by utilizing automated reporting systems and predefined templates.
The best dashboards for Bing campaigns provide a seamless experience for generating impactful reports, even without advanced skills in data analysis. The Bing integrations ensure that your PPC reporting is efficient and powerful, giving your agency the insights it needs need to optimize client campaigns.
FAQs About Custom Bing Dashboards
Still have questions about how to create and use custom Bing Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice.
An AgencyAnalytics dashboard opens on the most recent data stored for that client’s connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
AgencyAnalytics connects to Microsoft Advertising with a Microsoft Work Account with Azure Active Directory permissions. Full steps are in the Microsoft Advertising connection guide.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
