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Top 7 paid media KPIs & metrics to track and measure in 2026
Not sure which paid media KPIs & metrics to track? Discover which KPIs and paid media metrics impact ROI and how to optimize campaign performance in 2026.
Mar 9, 2026
Top 12 Google Analytics KPIs to track in 2026
Google Analytics is an industry standard tool for tracking marketing KPs. Here are the top 12 most important Google Analytics KPIs you should be tracking in 2026.
Mar 4, 2026
8 easy ways to monitor marketing campaign performance
From KPI dashboards to custom metrics, here are 8 practical ways marketing agencies monitor campaign performance and optimize results—without drowning in data.
Feb 24, 2026
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Nov 10, 2024
15 Google Analytics 4 (GA4) Metrics To Track
Google Analytics 4 is a powerful tool to measure user activity on your client’s website and optimize user engagement. With so many metrics and dimensions, it can be overwhelming. In this post, you will get a list of the most important Google Analytics 4 metrics to track for your agency.
Nov 8, 2024
How To Use a Local Rank Tracker To Drive Client Growth
Manually reporting on your local business client’s SEO is time-consuming. Using a local rank tracker tool makes the entire process efficient as you scale your business.

Nov 7, 2024
How to Automatically Import or Export Your Marketing Data Using Google Sheets
Looking for an easy way to import your client’s marketing data into Google Sheets? Say goodbye to manual data entry and hello to data-driven decision-making.

Nov 6, 2024
Top Video Marketing Analytics for Agencies to Track
Need help deciding which video metrics to include in your client reports? This guide breaks down the top video marketing analytics agencies should be tracking.
Oct 30, 2024
Top Marketing Metrics You Should Be Tracking
If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.

Oct 30, 2024
Top 10 Mobile Marketing Analytics That Matter
Discover the key mobile marketing analytics your agency should track and learn how to turn raw data into insights that drive client success.

Oct 30, 2024
Salesforce Metrics: Top 12 Analytics & KPIs You Should Track
Salesforce metrics are essential for monitoring campaign effectiveness, revenue projections, and ROI. Here are the top insights to monitor and report to clients.

Oct 24, 2024
The Pros & Cons of AI Analytics Tools
Discover how AI analytics tools will enhance your marketing agency’s operations, plus what to consider before investing.

Oct 16, 2024
Matomo Analytics - The Top 15 Metrics to Track
Learn about the top Matomo analytics to simplify reporting and deliver clear, actionable web analytics insights for clients.