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Marketing attribution is broken in 2026. What does that mean for agencies?
Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.
Jul 15, 2026
Sep 23, 2024
What You Need to Know About Vanity Metrics
How does your agency differentiate vanity metrics from the ones that produce valuable insights? Here are commonly used vanity metrics and how to decide what’s worth reporting on.
Sep 20, 2024
Top 8 Ahrefs Metrics to Track
Learn how to leverage Ahrefs for better SEO reporting, gain actionable insights, and improve client satisfaction. Show off your agency’s expertise with these tips.
Aug 27, 2024
11 Must-Track Amazon Ads Metrics
Learn how to transform raw Amazon Ads data into actionable insights, create impressive reports, and adopt tools like AgencyAnalytics to boost your agency’s PPC performance.
Aug 21, 2024
10 Key Google Ad Manager Analytics to Demonstrate ROI
Learn the top 10 Google Ad Manager analytics every agency should track to showcase ROI and boost campaign success.
Aug 20, 2024
18 Most Important Website KPIs to Track
Explore the 18 essential website KPIs every marketing agency should track. Learn how to improve key metrics like bounce rate, traffic by source, and goal completions.
Aug 2, 2024
Stripe Analytics - The Top Payment Metrics to Track
Showcase marketing ROI to clients by connecting Stripe analytics to larger eCommerce marketing data.
Jul 26, 2024
25 Property Management Marketing Metrics To Transform Campaign Performance
Learn the top 25 metrics to track for property management marketing. Knowing these metrics will help improve your digital marketing strategy for rental properties.
Jul 16, 2024
10 Key TikTok Ads Metrics to Demonstrate ROI
Wondering what metrics to include in a client’s TikTok Ads report? Here are the top 10.
Jul 5, 2024
5 Key Moz Analytics to Demonstrate ROI
Discover the top Moz analytics that marketing agencies use to drive results and impress clients. This guide is perfect for agencies looking to elevate their reporting game and deliver outstanding SEO services.