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Marketing attribution is broken in 2026. What does that mean for agencies?
Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.
Jul 15, 2026
Aug 13, 2025
ROI tracking: How to measure & improve marketing ROI in 2025
Learn how to track digital marketing ROI effectively and discover essential metrics, best tools, and strategies to maximize your digital marketing ROI in 2025.
Aug 7, 2025
Top content marketing metrics in 2025: Measure ROI & optimize strategy
Discover the most important content marketing metrics to track in 2025. Optimize your strategy and drive maximum output.
Aug 5, 2025
How to Track Bounce Rate in Google Analytics 4 (GA4)
Where can you find bounce rate in Google Analytics 4? Has it been replaced? What are the new metrics to track bounce rates with GA4 versus universal analytics?
Aug 2, 2025
The Definitive Guide to Marketing Attribution Models
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
Jul 31, 2025
Explaining Instagram Insights: How To View and Use Instagram Insights
Learn how to use Instagram Insights to track content performance and boost client campaigns, and how to streamline it all with AgencyAnalytics.
Jul 25, 2025
A Complete Guide To Yelp Analytics (8 Key Metrics To Track)
Yelp reviews help agency clients land more leads and ultimately increase revenue. In this guide, we share how Yelp analytics is used to monitor the top metrics.
Jul 24, 2025
Top Data Visualization Tools in 2025: Compare Features, Benefits & Pricing
Explore the 11 best data visualization tools in 2025. Compare features, pricing, and use cases to find the ideal platform for your business.
Jul 21, 2025
8 Key Influencer Marketing Metrics to Track Performance
Influencer marketing is known to have a high return on ad spend, although it’s also notoriously challenging to track the ROI. In this guide, we discuss how to use a social media dashboard to track your influencer marketing analytics.
Jul 18, 2025
How To Create a Google Sheets SEO Audit Template
When it comes to running an SEO audit, there are so many tools out there. Whether your agency is using a Google Sheets SEO audit template or an automated SEO audit tool, here’s what to look out for.