Insights to grow, lead, and
scale your agency

Jun 1, 2023
Making the Switch to AgencyAnalytics from Another Platform
Looking to switch from your current reporting platform? Moving your client reporting to AgencyAnalytics–and discovering all the benefits that come with the only client reporting platform built for marketing agencies–is a lot easier than you might think.

Mar 20, 2023
How Marketing Agencies Reduce Churn With Client Reporting
Even if churn happens from time to time, your agency must have measures in place to reduce it. In this guide, we’ll discuss how to use automated reporting to lessen churn and communicate regularly with clients.

Feb 9, 2023
12 Ecommerce Goals That Drive Client Success
As digital marketers, metrics often rule our world. They are abundantly available, giving us insights into what’s working for our clients–and what we need to improve upon. That’s where tracking eCommerce goals comes in.

Feb 7, 2023
What To Include in a Data Dashboard
Data dashboards are a critical tool in any agency’s arsenal. Not only do data dashboards help you make sense of all the data, but they do so in a way that’s clear and easy for your clients to understand while highlighting the most important numbers to their business.

Nov 4, 2022
Should Your Agency Charge for Client Reports?
Reports require an investment of time and resources, and agencies should be compensated for that. By giving them away for free, or charging too low of a per-report fee, you devalue the work that goes into creating them.

Oct 6, 2022
How to Craft an Executive Summary for Clients (+ Templates)
Even if you’ve created a comprehensive marketing report, not all clients will read it. It may seem like an added step, but we’ll show you how to craft a straight-to-the-point executive summary that provides tremendous value to your clients.

Sep 8, 2022
The Benefits of a Data Pipeline for Client Reporting
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?

May 23, 2022
How ‘Free’ Is Google Data Studio Reporting? And Is It Worth the Limitations?
There are a few compelling reasons to turn to Google Data Studio for your agency’s campaign reporting. First – it’s free. But there are many limitations to it when you consider the tools available for agencies.

Mar 1, 2022
Email Benchmarks Agencies Should Use for Re-engagement Campaigns
In the face of rising customer acquisition costs year over year, agencies are focusing on re-engagement campaigns now more than ever to deliver big wins for their clients. Make your clients’ email marketing analytics shine in your email marketing reports.