As digital marketers, metrics often rule our world. They are abundantly available, giving us insights into what’s working for our clients–and what we need to improve upon. That’s where tracking eCommerce goals comes in.
Data dashboards are a critical tool in any agency’s arsenal. Not only do data dashboards help you make sense of all the data, but they do so in a way that’s clear and easy for your clients to understand while highlighting the most important numbers to their business.
Reports require an investment of time and resources, and agencies should be compensated for that. By giving them away for free, or charging too low of a per-report fee, you devalue the work that goes into creating them.
Even if you’ve created a comprehensive marketing report, not all clients will read it. It may seem like an added step, but we’ll show you how to craft a straight-to-the-point executive summary that provides tremendous value to your clients.
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?
There are a few compelling reasons to turn to Google Data Studio for your agency’s campaign reporting. First – it’s free. But there are many limitations to it when you consider the tools available for agencies.
In the face of rising customer acquisition costs year over year, agencies are focusing on re-engagement campaigns now more than ever to deliver big wins for their clients. Make your clients’ email marketing analytics shine in your email marketing reports.