Faryal Khan
Faryal Khan is a multidisciplinary creative with 10+ years of experience in marketing and communications. Drawing on her background in statistics and psychology, she fuses storytelling with data to craft narratives that both inform and inspire.
Articles by Faryal Khan
How To Do a Competitor Backlink Analysis
Learn how to conduct a competitor backlink analysis. Uncover link-building opportunities and improve your clients’ SEO rankings.
What Is the Average Conversion Rate by Ad Platform for Marketing Agencies
Learn how to interpret conversion rate benchmarks across top platforms like Google Ads, LinkedIn Ads, and TikTok Ads. Access data-driven insights to improve client goals and boost satisfaction.
What Is Competitor Benchmarking? (& How To Do It)
Benchmarking competitors and competitor analysis are two different ways to approach your mark. So, what is competitive benchmarking, then? Read more to find out what it is and how to do it.
18 best marketing automation tools in 2026
Explore the top marketing automation tools to enhance agency operations. Learn how the right automation software streamlines task management and saves time.
11 Content Types Prospects Must See on Your Agency’s Site
Using diverse content types will differentiate you from competitors, improve SERPs, and attract new business. Here are the top formats to consider.
LinkedIn Ads Benchmarks Your Agency Should Know in 2025
Discover LinkedIn Ads benchmarks for 2025, including industry-specific CPC, CTR, and engagement metrics. Learn how to optimize campaigns and connect with top decision-makers effectively.
Social Media Marketing Agency Pricing: How Much To Charge?
Getting social media marketing agency pricing right can mean the difference between a profit or deficit. Discover key considerations for setting social media management pricing frameworks and how to charge for social media packages or services.
Facebook Ads Benchmarks To Keep On Your Agency’s Radar in 2025
Discover essential Facebook Ads benchmarks, including cost per click, click-through rate, and website conversion value, broken down by industry. Learn how to interpret these metrics to improve campaign performance.







