Faryal Khan
Faryal Khan is a multidisciplinary creative with 10+ years of experience in marketing and communications. Drawing on her background in statistics and psychology, she fuses storytelling with data to craft narratives that both inform and inspire.
Articles by Faryal Khan
How To Support SaaS Clients in Meeting the Rule of 40
Learn how the Rule of 40 helps SaaS companies balance growth and profitability. Discover why it’s useful for making strategic recommendations and helping SaaS clients achieve business longevity.
What You Need to Know About Vanity Metrics
How does your agency differentiate vanity metrics from the ones that produce valuable insights? Here are commonly used vanity metrics and how to decide what’s worth reporting on.
Top 6 Ways to Enhance Marketing Agency Reporting With AI
Discover how to use AI to elevate marketing agency reporting with 6 AI-powered strategies to create compelling reports, impress clients, and streamline workflows.
The Top 13 Agency Management Trends | 2024 Benchmarks Report
Discover marketing agency management insights for 2024, including benchmarks on client reporting processes. Explore feedback from 251 agency leaders, along with comparisons to historical data.
The Top 12 Marketing Agency Industry Trends | 2024 Benchmarks Report
Explore industry trends for marketing agencies in 2024, including common challenges and perspectives on AI usage. Delve into insights from 251 agency leaders and their outlook for the year ahead.
How to Price Your Email Marketing Services
Learn how to determine email marketing pricing as an agency. Explore best practices, pricing strategies, and advice for service-specific costs.
15 Marketing Agency Management Tips for Growing Agencies
Scaling your marketing agency from a small operation into a larger company is no easy feat. Here are some management tips to help your agency grow in a sustainable way.
How Digilatics Scaled Their Agency From 1 to 50+ Clients in 3 Years
Digilatics is a full-service agency that serves the home services industry. Here’s how they achieved rapid expansion in 3 years and established multi-country operations.







