
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
Discover new influencer marketing trends and learn how to capitalize on them for maximum impact.
What is first-party data? Learn about first-party, second-party, and third-party data, why it’s important, and what you need to know about how to use each type for client marketing efforts.
Learn everything you need to know about responsive web design: what it is and how to use it to improve user experience and maximize your client website’s potential.
Discover 12 proven B2B lead generation tips for agencies, from LinkedIn Ads to email nurturing. Learn how to optimize campaigns, track ROI, and deliver high-quality leads.
Apply winning strategies from Super Bowl coaches to your agency. Inspire your team, adapt under pressure, and lead your agency to championship-level success.
Frank Cowell shares how to empower your team with clarity, accountability, and growth strategies that will drive success and scalability.
Learn how Bear North Digital overcame the feast-famine cycle with a retainer model. Explore strategies to stabilize revenue and sustainably scale your agency.
Discover how to master active lead generation with strategies like the “List of 500,” value-driven events, and referral partnerships to create a scalable pipeline and grow your agency.
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