Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, content production, and artificial intelligence. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
Free CPM Calculator (Cost Per Mille): Calculate Cost Per Thousand Instantly
Use our free CPM calculator to track ad costs, optimize your marketing budget, and compare results with industry benchmarks.
Why Is Net 30 Bad? Here’s How Your Agency Should Be Billing Instead
Net 30 slows growth and cash flow. Learn why agencies are switching to upfront payments, retainers, and weekly billing to stay profitable.
The Agency Leader’s Guide to Mastering Cash and Profit Optimization
Learn Cash and Profit Optimization strategies to scale your agency sustainably. Master invoicing, accrual accounting, and cash flow management for growth.
The Importance of Analytical Intelligence for Agency Leaders
Learn why analytical intelligence is crucial for agency leaders and how it drives better decision-making and client results.
How Allies Management Broke Free From the Agency Growth Trap to Scale Without Chaos
Allies Management was growing fast—but without systems, chaos took over. Here’s how they streamlined operations, automated reporting, and scaled sustainably.
How To Start a Digital Marketing Agency That Survives Past Year Five
This step-by-step guide teaches how to start a digital marketing agency in 2025. Get expert tips on launching, growing, and scaling from successful agency owners who have already done it.
How This Leading Agency Perfected Podcast Marketing at Scale
Michigan-based agency Wayne Media built a scalable podcast marketing system that drives real business results. Learn how your agency can streamline, monetize, and grow its own services.
Top 8 Influencer Marketing Trends To Watch in 2025
Discover new influencer marketing trends and learn how to capitalize on them for maximum impact.







