
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
Learn how UTM tracking works, why it matters to your agency, and how to create codes that show exactly what’s driving client results.
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Build client-ready GTM strategies that drive results. Learn how to align messaging, channels, and teams for a high-impact product launch.
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Digital Stream dropped custom software development to focus on growth—leading to a thriving agency with 200 clients. Discover how they did it.
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