
Francois Marchand brings more than 20 years of experience in marketing, journalism, content production, and artificial intelligence (AI). His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
Explore the best client automation tools tailored for marketing agencies. Compare features and find the right solution for streamlining your client workflow.
After stepping back, Sarah Achler rebuilt Burnt Waffle with trust, structure, and values—proving that growth doesn’t have to cost you.
Use this free marketing ROI calculator to measure campaign performance, track profit generated, and show clients the value your agency delivers.
Discover how Barry Martin built an agency that survived economic crises by focusing on systems and client mix and showing up as a partner, not a vendor.
Estimate ad spend accurately and instantly. Use our free Google Ads cost calculator, compare your client’s metrics to industry benchmarks, and forecast smarter Google Ads budgets.
Learn how UTM tracking works, why it matters to your agency, and how to create codes that show exactly what’s driving client results.
Free ROAS calculator for marketers and agencies to instantly measure return on ad spend and track ad performance across campaigns.
Use this CPC calculator to track cost per click, compare performance to benchmarks, and optimize ad spend across every client campaign.
Free 14-day trial. No credit card required.

