
Francois Marchand brings more than 20 years of experience in marketing, journalism, content production, and artificial intelligence (AI). His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
Build client-ready GTM strategies that drive results. Learn how to align messaging, channels, and teams for a high-impact product launch.
Use our free CTR calculator to measure ad performance instantly. Understand your click-through rate and gain insights to optimize client campaigns.
Instantly check your client’s Instagram engagement rate. Use our free calculator to measure likes, comments, shares, and compare with industry benchmarks.
Digital Stream dropped custom software development to focus on growth—leading to a thriving agency with 200 clients. Discover how they did it.
Use our free CPM calculator to track ad costs, optimize your marketing budget, and compare results with industry benchmarks.
Net 30 slows growth and cash flow. Learn why agencies are switching to upfront payments, retainers, and weekly billing to stay profitable.
Streamline client reporting with eight hacks real agencies use to save time, deliver insights, and keep clients coming back.
Learn Cash and Profit Optimization strategies to scale your agency sustainably. Master invoicing, accrual accounting, and cash flow management for growth.
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