Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, content production, and artificial intelligence. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
Free Google Ads cost calculator: How to calculate Google Ads cost
Estimate ad spend accurately and instantly. Use our free Google Ads cost calculator, compare your client’s metrics to industry benchmarks, and forecast smarter Google Ads budgets.
Creating UTM tracking links: Complete guide for 2026
Learn how UTM tracking works, why it matters to your agency, and how to create codes that show exactly what’s driving client results.
Free ROAS Calculator (Return on Ad Spend): Calculate ROAS Instantly
Free ROAS calculator for marketers and agencies to instantly measure return on ad spend and track ad performance across campaigns.
CPC Calculator: How To Calculate Cost Per Click for Your Ads
Use this CPC calculator to track cost per click, compare performance to benchmarks, and optimize ad spend across every client campaign.
Go-To-Market Strategy: What It Is & How to Build One
Build client-ready GTM strategies that drive results. Learn how to align messaging, channels, and teams for a high-impact product launch.
Free CTR Calculator: Calculate Click-Through Rate Instantly
Use our free CTR calculator to measure ad performance instantly. Understand your click-through rate and gain insights to optimize client campaigns.
Free Instagram Engagement Rate Calculator: Calculate Instagram Engagement Instantly
Instantly check your client’s Instagram engagement rate. Use our free calculator to measure likes, comments, shares, and compare with industry benchmarks.
This Agency Spent Years on the Wrong Strategy—Then Pivoted & Scaled to 200 Clients
Digital Stream dropped custom software development to focus on growth—leading to a thriving agency with 200 clients. Discover how they did it.






