Want to show just how much your marketing agency is impacting your client’s bottom line? Now you can with AgencyAnalytics’ newest–and highly requested–Salesforce integration.
Pull all the data from your clients’ Salesforce cloud application to highlight sales and marketing activities including
Use the intuitive AgencyAnalytics interface to provide clarity on your clients’ Salesforce CRM data with easy-to-use reports and dashboards.
Your clients use Salesforce for their detailed lead generation data and its ability to measure the revenue impact. However, the Salesforce interface can be clunky and complicated, making it difficult to highlight the most important KPIs. The Salesforce integration from AgencyAnalytics makes it easier than ever for agencies to parse their clients’ Salesforce data by bringing it into an intuitive, streamlined dashboard and automatically generating reports that your clients will love.
So who is the Salesforce integration for, and how can agencies harness the power of lead and revenue data?
Harness the Power of Salesforce Data for Your Client Reports
This integration is perfect for your agency clients on a Salesforce plan that supports API access (check with a Salesforce admin for details). Implementing a powerful CRM like Salesforce means that these clients are serious about tracking their lead generation data and keeping a close eye on MQLs, SQLs, Opportunities, and revenue. Easily track their Salesforce metrics straight from your AgencyAnalytics account and showcase the value your agency is bringing to the table.
These clear and concise reports include the number, type, and quality of leads you’re driving to your client’s business–and the revenue too. Here are some things the Salesforce integration does for you:
Visualize the number of leads you’re driving to a client’s business, including where that lead currently is in the pipeline between MQL, SQL, Opportunity, or Closed-won / closed lost.
Track opportunities and how they impact revenue
Analyze accounts and sales performance
See how Salesforce marketing campaigns are moving leads through the pipeline
Best of all, you and your clients don’t need to be trained Salesforce admins to understand the data! AgencyAnalytics’ Salesforce dashboards and reports show the most important stats all in one place. Attach revenue to lead types and prove to your clients that what you’re delivering is turning into revenue.
Let’s take a closer look at the lead, revenue, and campaign data.
Revenue and Lead Generation Data That’s Easy to Understand
With the Salesforce integration, agencies automatically pull in their clients’ latest Salesforce stats into a powerful, live dashboard.
Toggle between four sections of your Salesforce dashboard to look at Leads, Opportunities, Accounts, and Campaign information–all at-a-glance:
Highlight Important Lead Data
The leads tab of your dashboard clearly outlines the:
Number of leads over time
Lead generation pipeline – with an intuitive visual
The number of leads and their types (MQLs, SQLs, New Customers)
Lead conversion rate
Lead details (Name and Contact information)
Agency Tip: Use this section to show the number of leads your agency is driving to its client’s business, and how successful your marketing campaigns are at driving more leads. Highlight conversion rates to demonstrate lead quality.
Take a Deep Dive Into Opportunities
Track the details of opportunities to focus on sales revenue pipeline activities and forecasting by showing:
Number of opportunities over time
Agency Tip: Use this section to attach a $ number to the leads you’re driving to the bottom of your client’s funnel.
Break Down Account Information
This section essentially breaks down your clients’ audience growth stats by displaying:
Number of client accounts over time
Number of accounts by industry
Revenue by industry segment
Account owner/Sales rep
Agency Tip: Use this section to display your clients’ account growth over time and identify top-performing industries that to target further in your marketing campaigns.
Monitor Salesforce Marketing Campaign Performance
Display your clients’ marketing campaign results data from Salesforce by presenting:
Campaign name and type
Number of campaigns
Number of targeted individuals
Number of opportunities
Value of won opportunities
Campaign info and status
Agency Tip: See how well various Salesforce marketing campaigns are converting existing leads into accounts. Easily identify stronger vs. weaker campaigns and create a plan of action to improve these metrics.
Salesforce Reporting for Agencies
Agencies that are revenue-focused should show how their marketing efforts are impacting their clients’ bottom lines.
Combine your Salesforce dashboard overview with deeper-dive data from your clients’ other marketing channels such as Google Analytics, Google Ads, Facebook, and over 60 integrations. Give your clients the complete picture of your marketing campaigns and revenue generation activity.
The white labeled, drag and drop report builder makes it easy for your agency team to create these visually appealing and easy-to-understand reports and dashboards. Set up customized reports for each of your clients in minutes, so you don’t have to start from scratch every time.
Automating your Salesforce Reporting
Once you set up your client’s reports based on Salesforce data, automate it to be sent out regularly so you can forget about reporting deadlines. Some agencies choose to review the report before it is sent to clients. The review process provides you with the opportunity to personalize the report with a brief Summary and include Annotations using the handy text boxes to highlight key findings.
Make it easy for you to showcase your clients’ successes–and show straight-up how valuable your agency is to its clients’ businesses. Now that you track your clients’ sales and present them in a way that’s easy to understand, it’s that much easier to reduce client churn, enhance client satisfaction and improve client retention for the long run.
This integration is available on all AgencyAnalytics plans. New to AgencyAnalytics? Start with your free 14-day trial and pump out those reports in no time.