Faryal Khan
Faryal Khan is a multidisciplinary creative with 10+ years of experience in marketing and communications. Drawing on her background in statistics and psychology, she fuses storytelling with data to craft narratives that both inform and inspire.
Articles by Faryal Khan
12 Best SEM reporting tools for agencies in 2026
Compare the best SEM reporting tools for agencies, including pricing, features, and integrations, plus how to build client-ready SEO and PPC reports.
14 best link building tools for SEO in 2026
There are many link building tools out there, and it may seem like a daunting task to pick one. In this article, we’ll give an overview of the best link building tools for your agency to choose from.
YouTube analytics report: How to build client-ready reports that turn data into insights
Learn how to create a YouTube analytics report for clients, which metrics to track, and how to automate reporting with dashboards, templates, and clear insights.
Stripe metrics: 16 top KPIs you should track
When the end of the month rolls around, your client will need relevant metrics to measure their ecommerce performance. That’s why your agency should know the different types of Stripe metrics, which we’ll outline in this article.
The 19 social media metrics to track for success in 2026
Discover the most important social media metrics for tracking, engagement, campaign success and ROI.
SEO analysis: How to do the 5 key types of analyses (2026 guide)
Discover the importance of on-page, off-page, website, content, and technical SEO analysis, and how to optimize each one in this 2026 guide.
OKR vs KPI: What’s the difference and why do they matter?
Your agency may already use key performance indicators (KPIs) to measure success, but there’s another system called objectives and key results (OKRs). Here’s what you should know.
The ultimate guide to SEO tracking: Best tools, metrics & tips for agencies in 2026
SEO tracking is an essential part of evaluating the ROI of organic search campaigns. Learn the process of tracking SEO performance with our ultimate guide.






