Insights to grow, lead, and
scale your agency

Jan 23, 2023
A Guide to Reputation Management for Agencies That Are Built To Last (+Video)
Your agency’s reputation is everything. It’s what helps drive the business forward and eases the path to acquiring and onboarding new clients. So how do you make sure your agency has a solid online reputation?

Jan 20, 2023
How & When to Use Canonical Tags Properly
Here’s everything you need to know about rel=canonical: The basics, what it does, when to use it, and the common mistakes people make when using rel=canonical tags.

Jan 19, 2023
Google Analytics 4 vs. Universal Analytics: What’s New
With the mandatory transition from universal analytics (UA) to Google Analytics 4 (GA4), there are a lot of similarities and differences. Here we’ll help provide what’s new, what’s changed, and what stayed the same.

Jan 18, 2023
Building a Business Model That Leads To Local Business Client Success
Lane Anderson built his agency with a business model that not only solves a generalized approach to small business marketing but also creates career opportunities for local communities.

Jan 17, 2023
The Pros and Cons of Long-term Client Contracts
In this article, we’ll discuss the advantages and disadvantages of long-term client contracts so that you can make an informed decision about what’s best for your agency and for your client.

Jan 2, 2023
The Drawbacks and Benefits of a 4-Day Work Week
At first, the question was whether marketing agencies should transition to a remote workforce–or a hybrid one, at the very least. But remote work has exacerbated workplace burnout to the point where it has outlasted–and even surpassed–pandemic levels.

Dec 30, 2022
Google Display & Video 360: The Ins and Outs You Should Know
Google Display & Video 360 is a feature-rich, all-in-one platform for agencies to manage their online advertising campaigns across display, video, audio, and more. Here’s what you should know.

Dec 29, 2022
Structuring a Marketing Agency for Long-term Success
In order to step away from his business and act like a true founder, Stephen Christopher needed to cultivate a leadership team he could trust. His agency now serves over 50 home service clients across North America and Australia.

Dec 22, 2022
Marketing For the Outdoor Industry: An Agency Success Story
Akers Digital works with 50 direct-to-consumer clients in the outdoor and tourism industries. Discover how their agency continues to thrive in their unique community.