Jun 16, 2023
How to Level Up With Enterprise SEO Metrics
When working at the enterprise level, the stakes and competition are high, so the SEO metrics you track and report on make a huge difference in your organic search strategy.
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Jun 15, 2023How to Track and Optimize Clients’ Google Business Profile Rankings
Learn how to track and optimize your clients’ Google Business Profile rankings with AgencyAnalytics.
Jun 1, 2023The Complete Shopify Analytics Guide
Discover 12 key Shopify analytics metrics to report success to your clients. Add insight to your Shopify reports to help clients run their online store.
Apr 27, 2023Preventing Misleading Data Visualization to Safeguard Your Reputation
Misleading data visualizations can potentially distort your clients’ marketing performance and hurt your agency’s reputation. Learn about the different types of misleading data visualizations and how to avoid them.
Apr 17, 2023An Expert Guide To Creating GA4 Custom Metrics
Enhance your Google Analytics 4 reporting capabilities with Custom Metrics. Measure specific user actions and behaviors that matter to your business, and gain a deeper understanding of your audience’s engagement levels.
Apr 5, 2023Using Media Mix Modeling to Showcase the Impact of Your Campaigns
Media Mix Modeling is a powerful tool to help your clients optimize their advertising budgets and uncover historical trends. Here’s how to use it to identify their top-performing marketing campaigns and maximize sales potential.
Feb 13, 2023Google Data Studio Pricing: Is It Still Free Now That It’s Looker?
Google Data Studio (GDS) was a popular marketing reporting engine for in-house marketers as well as marketing agencies across the globe. But is Google Data Studio still free in 2024 now that it’s Looker Studio?
Feb 7, 2023What To Include in a Data Dashboard
Data dashboards are a critical tool in any agency’s arsenal. Not only do data dashboards help you make sense of all the data, but they do so in a way that’s clear and easy for your clients to understand while highlighting the most important numbers to their business.
Jan 19, 2023Google Analytics 4 vs. Universal Analytics: What’s New
With the mandatory transition from universal analytics (UA) to Google Analytics 4 (GA4), there are a lot of similarities and differences. Here we’ll help provide what’s new, what’s changed, and what stayed the same.