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A marketing agency strategist at a laptop weighing attribution across channels — search, social, mobile, local, and display.

Marketing attribution is broken in 2026. What does that mean for agencies?

Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.

Marketing Analytics

Artificial Intelligence

Jul 15, 2026

Top 7 paid media KPIs & metrics to track and measure in 2026

Not sure which paid media KPIs & metrics to track? Discover which KPIs and paid media metrics impact ROI and how to optimize campaign performance in 2026.

Marketing Analytics

Mar 9, 2026

Top 12 Google Analytics KPIs to track in 2026

Google Analytics is an industry standard tool for tracking marketing KPs. Here are the top 12 most important Google Analytics KPIs you should be tracking in 2026.

Marketing Best Practices

Marketing Analytics

Mar 4, 2026

Latest

8 Real Estate Marketing Metrics Hero Image

Mar 22, 2024

8 Real Estate Metrics to Monitor Performance

Explore essential real estate marketing metrics to track success, optimize strategies, and boost property sales. Learn about key insights like ROI, conversions, and more.

Marketing Analytics

Mar 13, 2024

7 Best Practices for Supercharged Analytical Reports

Analytical reports inform clients on the performance of your agency’s work and show off your expertise. Here are 7 best practices to get them right.

Marketing Analytics

Reporting & Insights

Stripe Metrics Marketing Agencies Should Track

Mar 10, 2024

Stripe Metrics: 16 Top KPIs You Should Track

When the end of the month rolls around, your client will need relevant metrics to measure their eCommerce performance. That’s why your agency should know the different types of Stripe metrics, which we’ll outline in this article.

Marketing Analytics

Feb 21, 2024

16 Vital Email Engagement Metrics To Track

Learn strategies to increase a client’s ROI with these important email engagement metrics to track.

Marketing Analytics

Feb 19, 2024

16 Key Podcast Metrics You Need to Track

A podcast is a great way to market yourself (or your clients) and grow a community. Discover the most important podcast metrics to track, plus where to find your podcast analytics.

Marketing Analytics

Video Advertising Metrics Your Agency Should Track

Jan 30, 2024

7 Types of Video Advertising Metrics You Need to Track

Which video advertising metrics should your agency track to ensure client success? Learn the key metrics and how they influence client outcomes.

Marketing Analytics

Jan 23, 2024

Snapchat Analytics: Top Snapchat Metrics To Track for Clients

Brands that can connect with their audience and build loyalty are the ones that thrive. Snapchat has become an effective way for brands to reach a younger demographic, which is why it’s important for your agency to know what Snapchat metrics to track in order to measure performance.

Marketing Analytics

Guide To Configuring Google Analytics 4 GA4 Audiences

Jan 21, 2024

A Guide To Configuring GA4 Audiences

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s packed with new features and capabilities. One of the most powerful features of GA4 is audiences.

Marketing Analytics

Jan 11, 2024

WooCommerce Analytics: Top 9 Metrics to Track

WooCommerce analytics is an essential eCommerce tool. Learn which metrics provide the most insight into customer behavior and store performance.

Marketing Analytics