Insights to grow, lead, and
scale your agency

Jun 15, 2023

Learn how to track and optimize your clients’ Google Business Profile rankings with AgencyAnalytics.

Jun 1, 2023

Discover 12 key Shopify analytics metrics to report success to your clients. Add insight to your Shopify reports to help clients run their online store.

Apr 27, 2023

Misleading data visualizations can potentially distort your clients’ marketing performance and hurt your agency’s reputation. Learn about the different types of misleading data visualizations and how to avoid them.

Apr 17, 2023

Enhance your Google Analytics 4 reporting capabilities with Custom Metrics. Measure specific user actions and behaviors that matter to your business, and gain a deeper understanding of your audience’s engagement levels.

Apr 5, 2023

Media Mix Modeling is a powerful tool to help your clients optimize their advertising budgets and uncover historical trends. Here’s how to use it to identify their top-performing marketing campaigns and maximize sales potential.

Feb 13, 2023

Google Data Studio (GDS) was a popular marketing reporting engine for in-house marketers as well as marketing agencies across the globe. But is Google Data Studio still free in 2024 now that it’s Looker Studio?

Feb 7, 2023

Data dashboards are a critical tool in any agency’s arsenal. Not only do data dashboards help you make sense of all the data, but they do so in a way that’s clear and easy for your clients to understand while highlighting the most important numbers to their business.

Jan 19, 2023

With the mandatory transition from universal analytics (UA) to Google Analytics 4 (GA4), there are a lot of similarities and differences. Here we’ll help provide what’s new, what’s changed, and what stayed the same.

Nov 23, 2022

This article covers everything you need to know about GA4 Dimensions. Read on to learn more about what Dimensions are, how they work in your account, and how to implement them correctly.