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scale your agency

Learn from marketing experts who understand the agency world inside and out. Whether you’re scaling operations or fine-tuning client strategy, find insights that move the needle.

Featured

Top 7 paid media KPIs & metrics to track and measure in 2026

Not sure which paid media KPIs & metrics to track? Discover which KPIs and paid media metrics impact ROI and how to optimize campaign performance in 2026.

Marketing Analytics

Mar 9, 2026

Top 12 Google Analytics KPIs to track in 2026

Google Analytics is an industry standard tool for tracking marketing KPs. Here are the top 12 most important Google Analytics KPIs you should be tracking in 2026.

Marketing Best Practices

Marketing Analytics

Mar 4, 2026

Latest

Hero image for How To Create a Digital Marketing Proposal

Apr 17, 2024

Winning Strategies to Craft a Captivating Digital Marketing Proposal

Craft captivating digital marketing proposals that win clients with our five-part format. Discover what to include and storytelling best practices.

Agency Growth

Marketing Analytics

An Agency Guide to Google Lighthouse and Lighthouse Analytics

Apr 12, 2024

A Complete Guide to Google Lighthouse

Master the art of website optimization with Google Lighthouse. Uncover tips, metrics, and techniques to enhance web performance in this comprehensive guide.

Marketing Analytics

8 Real Estate Marketing Metrics Hero Image

Mar 22, 2024

8 Real Estate Metrics to Monitor Performance

Explore essential real estate marketing metrics to track success, optimize strategies, and boost property sales. Learn about key insights like ROI, conversions, and more.

Marketing Analytics

Mar 13, 2024

7 Best Practices for Supercharged Analytical Reports

Analytical reports inform clients on the performance of your agency’s work and show off your expertise. Here are 7 best practices to get them right.

Marketing Analytics

Reporting & Insights

Stripe Metrics Marketing Agencies Should Track

Mar 10, 2024

Stripe Metrics: 16 Top KPIs You Should Track

When the end of the month rolls around, your client will need relevant metrics to measure their eCommerce performance. That’s why your agency should know the different types of Stripe metrics, which we’ll outline in this article.

Marketing Analytics

Feb 21, 2024

16 Vital Email Engagement Metrics To Track

Learn strategies to increase a client’s ROI with these important email engagement metrics to track.

Marketing Analytics

Feb 19, 2024

16 Key Podcast Metrics You Need to Track

A podcast is a great way to market yourself (or your clients) and grow a community. Discover the most important podcast metrics to track, plus where to find your podcast analytics.

Marketing Analytics

Feb 12, 2024

Product-Led Growth Metrics to Track for SaaS Client Success

Learn about the key product-led growth metrics that drive success, including MRR, Churn, PQLs, Activation Rate, DAU/MAU, and more. Understand how these metrics shape user engagement and fuel SaaS growth.

Marketing Analytics