Google Display & Video 360 is a feature-rich, all-in-one platform for agencies to manage their online advertising campaigns across display, video, audio, and more. Here’s what you should know.
In today’s competitive and world-wide online landscape, most clients will need robust international SEO strategies. This article outlines the most important considerations to guide you in building the best international SEO strategy for your clients’ needs.
Including the retention value of a customer in acquisition targets can make a huge difference in the acceptable cost per acquisition, which can open up the doors to new revenue opportunities.
Back in 2021, Facebook announced a redesign of its advertising suite to an Outcome-Driven Ad Experience (ODAX). Wondering how this change will affect your clients and existing Facebook ads? Here’s everything you need to know about ODAX.
Is your client trying to understand their customers better? Give them an extra edge by customer journey mapping. This visual outline is explicitly created for each agency client and shows what customers experience at every touchpoint with the brand.
Creating ads for your clients is one of the most crucial parts of any Facebook marketing campaign. The images and text you use for your clients’ ads can make or break their audience engagement and ROI.
If your advertising ears aren’t ringing yet, they should be! This audio-first platform offers a huge opportunity for agencies to advertise their client’s brands. Spotify Ads campaigns are something agencies should consider will bring their clients great ROI.
The mobile marketing space is maturing fast, and this is clear from the growing number of digital marketing agencies that are getting into mobile strategy and its execution. However, with so much activity in this segment, it’s not surprising that some agencies are making mistakes
The third-party data era is almost coming to an end. Google announced to deprecate third-party cookies by 2022. It’s a significant shift for marketers and agencies. We’ll cover everything you need to know about the new Google third-party data phaseout and its implications for you