White Label Marketing Tools Growing Agencies Need

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White label marketing tools are unbranded software solutions from third-party providers that empower agencies to enhance their services and brand identity. These tools, including SEO platforms, reporting tools, and social media management software, offer agencies a cost-effective way to expand capabilities and streamline operations. This guide explores key white label tools, revealing how they transform agency efficiency and drive client value.

Imagine being a client receiving two SEO marketing reports. The first is a professionally white labeled SEO report with clear results, wrapped in the agency’s branding. The second is a spreadsheet with a jumble of important-looking numbers and graphs.

Which do you think would have more authority? Which do you think would be easier for you to understand, even if the data was essentially the same?

Agencies that leverage white label tools streamline their data collection and reporting processes, delivering timely, accurate, and insightful results to clients. They synthesize valuable insights without the hassle of navigating complex interfaces or deciphering raw data from a spreadsheet.

This article looks at the best ways to leverage white labeled reporting software, how to choose the best white label marketing tools for your agency, and how to implement them to win back more billable hours.

Let's get started.

What Are White Label Marketing Tools? 

Before we dive into the benefits of white label marketing tools, here is a refresher on how these solutions relate to your client reporting. 

White label reporting is the process of creating reports that are in line with your agency’s brand. 

White label reporting software helps your agency create completely customized reports with your choice of logo, brand color scheme, and URL, to look like it was built in-house. 

By using white-labeled marketing dashboards and reports, your agency automates your own branding and streamlines data retrieval from multiple sources, saving you time and effort every month.

new custom report cover pages example for full white labeled customization of client reports built for agencies

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Why Should Your Agency Use White Label Marketing Tools?

The nature of white labeling is simple: a branded experience for your clients with little button-pushing on your end, allowing for:

  • Consistent branding

  • Scalable personalization, and

  • A better client experience

The main goal of white label reporting software is to gain access to branded reports and templates to significantly reduce the amount of time your agency spends collecting, collating, and presenting marketing metrics to clients.

Agencies with a growing client base need white label reporting to create client reports that are consistent and professional. 

Presenting a professional brand should always be at the forefront of an agency’s processes, but commonly used reporting platforms such as Google Data Studio (now Looker Studio), Google Analytics, or Google Sheets and Google Drive don’t make white labeling easy. 

One of our agency’s biggest challenges is reaching new clients to showcase our work and expertise in a way that differentiates us from the thousands of digital marketing firms out there. Clients are so inundated with calls and emails from our industry, it’s hard for our clients to know who they can trust.

Lane Rizzardini, Co-Owner of Marion Relationship Marketing

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6 Benefits of White Label Reporting for Agencies 

Here are six key ways white labeled client reports benefit digital marketing agencies:

1. Brand Recall

After your initial client discovery meetings, client reports are a common way a digital marketing agency communicates with clients. Including your own brand identity front and center on your dashboards and reports reiterates the importance of your agency's digital marketing offerings–and why your clients should keep coming back to you. 

2. Personalized Client Experience 

No matter how many clients you have, they expect a personalized experience. Your agency easily creates this by:

  • Including your agency’s own logo, or your clients’ logo & brand colors

  • Creating visually appealing reports that incorporate annotations and personalized commentary to hone in on your agency’s key results 

  • Hosting a marketing dashboard on your own domain that clients can log into at any time to promote transparency

  • Sending reports directly from your agency’s email address

3. Scalability 

Saving time on client reporting means your agency spends more time on billable tasks. 

When your agency’s report templates automatically include pre-set branding choices, you save time from having to manually brand and update any new report or dashboard you create every time.

White labeled client reports are completely scalable, as every one of your clients’ marketing metrics is updated in real time. All you have to do is select your ideal date range and flip it into a report–in minutes.

4. Third Party Platform Integrations

To house all of your clients’ data in one place, your agency needs a client reporting platform that connects to as many marketing platforms as possible. 

From Google Analytics to Shopify, Twitter, Facebook, and a host of other SEO, PPC, and Call Tracking tools–AgencyAnalytics integrates with over 80 marketing platforms and counting.

A sample of third-party integrations that are on the AgencyAnalytics client reporting software

5. Data Visualization 

Your clients need to understand what they’re looking at. Sending them a list of numbers in a spreadsheet doesn’t tell the full story of all the hard work your agency has conducted on their behalf.

Your reports should visualize the data as much as possible so your clients easily understand the results. White label your charts and graphs with the colors of your choice for a more aesthetically pleasing experience. 

AgencyAnalytics allows us to show the impact of our work in a way clients understand, frees our time to do more for our clients, and makes us look polished and professional–all for a reasonable cost. It's one of our few "no brainer" tools.

Brendan Chard, Owner of The Modern Firm

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6. Differentiating Your Services

Let’s say your agency operates under more than one brand. You’ll need to present one brand to some clients and a different one to others. Use multiple white label profiles for different agency brands or divisions to create a separate profile for each client. 

AgencyAnalytics has created an amazing product and they really believe in customer service. The simplicity of setup and white labeling of this product is bar none the best thing I have seen since 2007 for client reporting. We use it for three of our companies.

Dave Conklin, CEO at 5K Media

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How We Selected the Best White Label Marketing Tools

We made a list of the best white label marketing tools available based on a few factors. The list is broken down into different types of services depending on what your agency specializes in.

Here are the top five things we considered when compiling our list of white label marketing services:

  • Cost Effectiveness: Each section includes tools for various budgets

  • Extensive Features: We looked for tools that do more than just client reporting to reduce your tech stack 

  • User Permissions: A white label marketing tool should build trust and better client relationships with transparent user permissions

  • Integrations: Selecting a tool that integrates with the majority (if not all) of the marketing platforms your clients are on is crucial

  • Most Useful for Agencies: You deserve to work with tools that will grow with your demanding business needs 

Features To Look For in White Label Software

Before choosing the right white label software for your agency, ensure it has the following features: 

Customization Options

  • The option to add a client’s logo and/or your agency’s logo, plus different logos for different reports 

  • The ability to apply custom brand colors throughout the platform, including on client-facing dashboards and reports

  • The flexibility to choose where to add your custom colors (including charts, graphs, titles, and text)

  • Multiple accounts that can be white labeled for different agency brands or divisions

  • The ability to create different white label profiles for each client

  • Custom email domains

  • Custom dashboard domains

  • Custom domains for reports 

Integration Capabilities

  • Seamless connection to popular marketing systems 

  • Supports data extraction from various sources 

  • Addition of new platforms as more are released

  • API access for custom integrations

Pricing and Support 

  • Transparent pricing structure 

  • Scalability to accommodate your agency’s growth

  • Easy access to a responsive Customer Support team

Security Measures

  • Ensure the tool uses strong encryption methods to protect sensitive client data 

  • The white label tool should provide role-based access control, allowing you to define who can access, modify, or export data and reports

  • Look for automated data backup and recovery procedures to safeguard against data loss in case of unexpected incidents

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Types of White Label Marketing Tools

From white label SEO platforms to email marketing services, these tools help your agency cater marketing solutions to various aspects of your clients' needs.

Social Media Management Tools

These tools help you to efficiently manage and grow your clients' social media presence while maintaining your agency's branding. Social media marketing tools with white label services allow agencies to offer branded solutions to clients while achieving better results in social media campaigns. 

SEO White Label Tools

With white label SEO reporting software, optimizing your clients' websites for search engines aims to improve their online visibility and credibility, all under your agency's branding. White label software with built in SEO tools helps optimize landing pages and some are also equipped with a report builder tool to streamline your client’s data compilation. 

Email Marketing White Label Tools

White label email marketing software helps you build engaging email campaigns and newsletters, reinforcing your agency's expertise in delivering effective communication to your clients’ audiences. Tools that come with a white label feature help you deliver quality email campaigns for your clients with your own branding throughout. 

Content Management White Label Tools

These tools assist in high-quality content creation and publishing features, showcasing your agency's authority in content marketing. Content management tools with white label options allow you to produce and organize higher quantities of content for clients. 

Hosting and CRM White Label Tools

Hosting and CRM tools with white label capabilities keep your agency’s branding at the forefront when clients check in on their website performance and customer base. 

Invoicing and Project Management White Label Tools

Whether you’re sending an invoice or campaign proposal, you want to personalize your interactions with your clients to reflect your agency’s professionalism. Accomplish this with a white label invoicing and project management tool.

Use a project management tool like Monday or an invoicing platform like Invoice Ninja to create a seamless experience for your clients with your agency’s branding front and center. 

Best White Label Tools for Digital Marketing Services

Here are the top 11 white label marketing tools to streamline your agency’s reporting processes while maintaining your professional appearance. 

1. AgencyAnalytics

Digital Marketing Dashboard PPC Performance Overview

AgencyAnalytics is a white label marketing platform specifically built for growing agencies, offering the complete customizations you need to put your best foot forward. This white labeling reporting software gives you everything you’ll need to call the platform your own in just a few clicks. 

Key Features: 

  • Retrieve client data from 80 marketing platforms and combine them into a unified view of your client’s marketing campaigns

  • Drag and drop editor lets you add a custom logo, and custom branding colors, and create multiple white label profiles 

  • Give your clients access to transparent marketing metrics via the customizable mobile app, domain, subdomain, or email domain

Pricing: Agency plan starts at $79 per month.

AgencyAnalytics - Rank Tracker Tool

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2. Vendasta

Vendasta White Label Software

Vendasta offers CRM solutions, billing software, and eCommerce products to agencies with small to medium-sized clients. Vendasta also provides a business app that creates white labeled client dashboards.

Through your agency, clients get access to a customer communication hub, appointment booking, and automated reporting. 

Key Features: 

  • Third-party integrations including QuickBooks and other popular digital marketing services with white label features

  • Unlimited users so your entire team can collaborate 

  • SMS messaging for your agency to communicate (on your client’s behalf) with their customers and appointment booking 

Pricing: Free plan available, then $369/month for the Essentials plan

Screenshot of Custom Dashboard

Connect the Vendasta integration to your client reports to relay valuable customer feedback and paint a picture of your clients' entire online reputation. Get started with your 14-day free trial of AgencyAnalytics.

3. Mention Media Monitoring Tool

Mention Social Media Platform

Mention is a social media marketing management tool that lets marketing agencies manage multiple social media accounts. It’s equipped with social listening and social publishing features to gather brand insights via media monitoring. This white label marketing software has real-time monitoring so your agency can see what's said about your clients’ businesses anywhere online, including social media, forums, news sites, and blogs. 

The Mention social media management tool also helps clients understand their brand reputation online, and offers suggestions to improve social media marketing campaigns.

Key Features: 

  • Real-time monitoring with an alert feature to filter sentiment, location, and gender

  • Social media scheduling 

  • Customer support

Pricing: Starts at $41/month

4. Active Campaign Marketing Automation

Active Campaign's marketing automation software

Active Campaign is a white label marketing solution that digital agencies use for sales automation and CRM services. Active Campaign helps teams with lead generation, qualifying leads, and engaging leads with their marketing automation and white label features. 

Key Features: 

  • Automated email campaigns with goal features 

  • Active Campaign helps pinpoint where customer interactions are happening and how to automate them 

  • Access to 250+ pre-built automation “recipes” created by ActiveCampaign and their customers 

Pricing: Plus Plan starts at $66/month

A screenshot of the Active Campaign integration on AgencyAnalytics

Stop using manual spreadsheets and screenshots to deliver results to your clients. With the Active Campaign integration, your team saves billable hours with professionally designed (and white labeled) custom reports. Sign up for your free 14-day trial today.

5. HubSpot: Marketing Automation

HubSpot Marketing Automation tool

HubSpot’s Marketing Automation Software uses workflows and bot builders to create automated campaigns for your clients. This white label marketing automation tool also has automated email and form submission capabilities, SMS marketing, and in-product marketing features. HubSpot’s white label software helps your agency leverage workflows, chatbots, email triggers, social media, and more to reach your clients’ target audience. 

Key Features: 

  • Automated lead nurturing with email drip campaigns 

  • Automate lead scoring and send lead follow-ups and notifications to sales teams 

  • CRM connectivity 

Pricing: Free demo available, and then the Starter plan is $24/month

HubSpot CRM Reporting Dashboard Example

Creating HubSpot dashboards shows clients how their CRM data connects to their larger marketing campaigns. Make sense of your clients' marketing data with your 14-day free trial of AgencyAnalytics.

6. Semrush 

Semrush SEO Audit Tool Homepage

Semrush is a great white label tool for marketing agencies, especially when you need to create a landing page for clients. It provides a range of features including backlink analysis, website audits, keyword research, social media management, and competitor analysis. Your team can create white label reports with clients’ integrated data from Google Search Console, Google Business Profile, Google Analytics, Looker (Data Studio), and other Semrush tools.

Semrush Marketplace also has a white labeled content writing service that delivers unique and fully anonymized writing for your agency to use anywhere. 

Key Features: 

  • Bring traffic to your clients' websites with keyword researching tools 

  • Improve site health and SEO performance with on-page SEO features 

  • Competitor analysis, rank tracking, social media management, landing pages, and more

Pricing: Free trial available, then $129.95/month

AgencyAnalytics Semrush Dashboard

Connect your Semrush account to over 80 marketing platforms in AgencyAnalytics, and give your clients a complete view of their marketing activity.

Automatically pull backlink data and build dedicated Semrush reports that showcase your agency’s technical expertise. Start your free 14-day trial.

7. Brevo (Formerly Sendinblue)

Brevo (Formerly Sendinblue) Email Marketing Software Homepage Screenshot

Brevo is a white label email marketing software that has a range of functions including marketing automation, email, social media (Facebook Ads), and SMS services, and analytics to help optimize campaigns. Brevo helps your agency offer a white label marketing service like email campaigns and connect them to a larger digital marketing campaign to paint a complete picture for your clients. Brevo also has the option to send white label PDF reports to clients. 

Key Features: 

  • Built-in chat feature for customer support and engagement 

  • Available white label templates and design elements for email marketing features

  • Manage the entire sales cycle from pipeline management to booking meetings, making calls, and collecting payments 

Pricing: Free plan available, Start plan is $27/month

Sendinblue Reporting Dashboard Example

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8. Moz Agency Solutions


Moz helps marketing agencies with all things SEO, and offers additional white label capabilities. This all-in-one white label software performs SEO audits, makes SEO suggestions, sends client reports, and manages workflows to make optimizing more efficient. 

Key Features: 

  • Helps with keyword research and rank tracking

  • Performs website crawls and on-page optimization

  • Link research and custom white label report features

Pricing: Free trial available, Standard plan starts at $99/month 

moz rank tracker tool dashboard template

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9. Ahrefs 

Ahrefs Homepage

Ahrefs is another white label SEO tool designed for keyword research, keyword generation, and backlink checking. It also provides white label solutions in website traffic reports and SERP rank analysis that agencies can share with their clients. 

Key Features: 

  • Collaborative white label dashboards to share data with team members or clients 

  • Comprehensive suite of white label SEO tools in one platform 

  • Get insights into a competitors’ marketing strategies and reverse engineer them to optimize your client's marketing strategy 

Pricing: Lite plan starts at $99/month

AgencyAnalytics Ahrefs Dashboard

Build Ahrefs reports that connect backlink data to live updates across all of your clients’ marketing platforms.

AgencyAnalytics makes it easy to create a cross-channel dashboard that clients easily understand. Get started with your free 14-day trial.

10. Metrics Watch

Metrics Watch White Label Software

Build email-based marketing reports with Metrics Watch white label software. This tool also sends automated white label reports with all of your clients’ PPC, SEM, and SEO analytics directly to their inboxes. 

Key Features:

  • Create identical white label reports for multiple clients 

  • Pre-made report templates

  • Support concierge with live chat

Pricing: Free trial available, Starter plan is $29/month for two reports

11. SE Ranking 

SE Ranking White Label Software

SE Ranking has unlimited white label SEO reports your agency can send to clients, keeping them informed on real-time results. SE Ranking also has customizable dashboards that include SEO, PPC, social media, website reviews, and more. 

Key Features:

  • Easily build SEO reports for multiple campaigns with automation features 

  • Keyword researching tool 

  • Content research tool with AI and editing capabilities

Pricing: SE Ranking has a free trial available with the Essential plan starting at $44/month

How To Choose the Right Tool for Your Agency

Doing your research to find a new tool is overwhelming. How do you determine which white label tool is right for your digital marketing agency? Here are a few factors to consider: 

  • Understanding Your Needs: Consider if this white label tool is a good solution for the current moment or if it will grow with your agency in the future. 

  • Compare Your Options: Make a list of the pros and cons of the top features your agency is looking for. Then, analyze different white label options to find the best fit. 

  • Trial Periods: Test out any white label tool before you make the final decision. Something you may think has all the answers might actually have limitations once you integrate it into your workflow.

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Implementing White Label Marketing Tools

Speaking of workflow, how does your agency implement a white label marketing automation tool? Here are three ways to help your agency get started: 

1. Integration Process

The integration process should be seamless and effortless. It should compliment your current processes rather than disrupt them. Note that this may take a bit of time up front, but your team should set up any configurations and custom settings early on to make the most of the new white label tool. 

2. Training Staff

Communicate with your team the reasons for choosing a new white label tool and how it will improve their day-to-day workflows. Provide training sessions to familiarize them with all of the features and functionalities to ensure it’s being used properly. 

3. Monitoring Performance and Collecting Feedback

Keeping an eye on performance is key. Are you utilizing every possible function the white label software offers? Does it live up to the promises made during the trial period? Track key performance indicators (KPIs) to assess the tool’s impact on your marketing efforts. 

Regularly monitor how your white label marketing tool is delivering results for your clients and agency. It’s critical to ask your team and your clients for feedback whenever possible to make sure everyone is happy with the solution. 

Summary and Key Takeaways

Give your clients the best agency experience–one that differentiates you from competitors. White labeling your dashboards and reports is a simple yet powerful solution to implement in your business plan as you grow your agency

If you aren’t white labeling your marketing dashboards and client reports yet, you're missing out on a powerful branding tool that makes your agency stand out and takes it to the next level. 

white labeled marketing dashboard color selector example

Show off your agency’s skills, automate your reports, and keep clients up to date–and on-brand–in a scalable way. Try AgencyAnalytics Free for 14-days! 

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Written by

Richelle Peace

Richelle Peace is a joyful writer with a degree in Journalism. She loves writing web content, blogs, and social media posts. Whatever the topic, she’s fascinated by learning and sharing.

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