Performance Score

This Google Lighthouse score shows how well a website works and how it may influence a user’s perception. Consider it a health assessment for websites–it pinpoints both strengths and areas for improvement.

Notably, this score uses lab data and insights from real users to gauge website performance. Lab data offers a controlled environment for identifying issues. Real user data, however, reflects the experience of visitors under varying conditions. This highlights specific performance issues that lab data might overlook.

A site’s Performance Score is a way to guide website optimization efforts in the right direction. It also helps boost search visibility, increase website traffic, and encourage user engagement.

This Lighthouse score is affected by many factors. For example, page elements that are too large or improperly optimized slow down a site. On the other hand, efficiently designed elements contribute to a sleek and fast-loading page. 

One practical approach is to streamline page elements. This means optimizing images, minimizing heavy scripts, and ensuring that only essential elements are on the page. Also, consider the test infrastructure itself. For example, a slow internet connection may result in a lack of functionality. Additionally, render-blocking resources are elements that must load before a web page shows up fully.

For clients, Performance Score directly impacts the user experience and search engine visibility. A high score means a better chance of showing up on the SERPs and increased traffic. It also helps to achieve more tangible website-related outcomes (e.g., more Clicks or online sales). 

It’s also a way to demonstrate professionalism, develop a positive brand image, and gain a competitive advantage. In doing so, clients are more likely to hit their goals, improve user perception, and have a well-functioning website.