The Best PPC Tools for Research, Automation and Reporting

PPC campaigns are a major focus for many agencies and clients, but they're not always easy to manage.

From keyword research to ad group management and budget optimization, there’s a lot to keep track of. That's why there are a ton of PPC tools available to support your PPC campaign management efforts—so many, in fact, that it's hard to know which ones you really need.

Not sure where to start? In this article, we’re covering the top PPC tools on the market, making it easier to narrow the choices and pinpoint what’s most useful for your agency. Whether the goal is to improve efficiency, boost ROI, or gain deeper insights, find out which tools will best support your team’s efforts.

What Are PPC Tools and Why Are They Important?

A pay-per-click (PPC) tool is a digital platform used to manage, optimize, and analyze PPC advertising campaigns across multiple platforms. It streamlines tasks such as campaign setup, keyword targeting, bid adjustments, and performance tracking. That way, agencies are better equipped to scale and refine ad strategies with confidence.

Some core features of PPC software include bulk editing, keyword suggestions, and multi-platform management, which speed up ad creation. They also provide PPC analysis tools for monitoring key performance metrics, optimizing ads, and managing several client campaigns at a time.

PPC campaigns allow us to target highly specific audiences, from prospecting to reconnecting with loyal customers. It’s a vital touchpoint for us to deliver our marketing message.

Tim Akers, Founder, Akers Digital 

Key Features to Look for in PPC Tools

Choosing the right PPC tool goes beyond basic campaign management.

Agencies need access to deeper insights—what competitors are doing, where the market is shifting, and how bidding landscapes evolve in real-time. Without this, it’s easy to overspend, miss opportunities, or trail behind other businesses in the space. 

To stay one step ahead, here are a few vital features to look for when picking a PPC tool. 

The right PPC tool streamlines campaign management and delivers strategic insights. With features like CPC visibility, market trend analysis, and competitor data, you’ll make faster, data-informed decisions across every client account.

The 10 Best PPC Tools in 2025

With so many options on the market, it's easy to get overwhelmed by flashy features, endless integrations, and complicated pricing structures.

Sounds like a lot? Don't worry–we've rounded up the best tools and covered the most relevant details to inform your selection. Each review includes information about the tool's features, integrations, and pricing.

Check out our top ten picks to make the best choice for your agency (including three Amazon-centric pay-per-click tools in the following section).

1. AgencyAnalytics

You guessed it, that's us! AgencyAnalytics is a reporting platform built specifically for marketing agencies. It offers tools to track, analyze, and report on all types of digital advertising and marketing efforts for clients–including PPC campaigns–in a comprehensive, customizable client dashboard.

With AgencyAnalytics we’re able to pull in PPC, social, call, and SEO data into the same platform allowing our clients a single sign-on to view their entire marketing efforts with us.

Regina Sirko

Healthcare Success

Here’s a tip: Use the multi-client dashboard feature to track all of your clients’ PPC advertising results in a single interface. This makes it easier to spot trends, identify issues, and make adjustments across multiple clients. It’s also a great way to tap into the big-picture insights of your agency's work, discover key learnings, and optimize campaign performance for several clients at once.

With over 80+ integrations (including Google Ads, Amazon Ads, and Facebook Ads), it's easy to pull data from several PPC marketing tools into a centralized location. Schedule reports in advance, automate data retrieval, and alleviate your team’s workload–all with one tool.

The AgencyAnalytics platform plans start at just $59 per month. Want to take it for a test run? Try AgencyAnalytics free for 14 days!

2. Semrush

Semrush is a digital marketing and advertising research tool that focuses on SEO and PPC optimization. One of its strengths is its competitor analysis features, which are used to check out competitors' PPC ad text and landing pages. This is especially handy if you're developing an ad strategy for a new client and want to evaluate the wider PPC landscape. 

It also offers a PPC keyword research tool to build a comprehensive list of cost-effective keywords. Use this feature for negative keyword optimization, sourcing new terms, and monitoring key PPC metrics (like cost per click (CPC) and impression share).

Semrush integrates with other tools like SurferSEO and Wix, while also seamlessly connecting with AgencyAnalytics for more all-round reporting needs. It also offers an API for building custom integrations.

This platform costs $139.95 per month for the Pro plan, $249.95 per month for the Guru plan, and $499.95 per month for the Business plan. A 7-day free trial is available to explore its features.

3. Google Ad Manager

Google Ad Manager is a go-to ad management platform that's been around for over a decade since its initial release in 2010. It's a tried-and-true tool for managing Google ads, including paid search and pay-per-click ad formats.

If you're working with clients in the Google ecosystem (Google Ads, Google Analytics, etc.), it's a great addition to your agency's tech stack. It’s also handy for creating PPC ad variations tailored to your client’s target audience.

Google ads work best when many different campaign types are used in unison to cover all aspects of the purchase funnel. For example, YouTube campaigns drive awareness, while Search and Shopping campaigns support the consideration stage. Display and Search remarketing campaigns build customer loyalty and re-engage past visitors.

Josh Sexton, Digital Performance Director, Sprocket Digital

Google Ads Editor also supports bulk changes, making it easier to scale and manage large campaigns efficiently. Additionally, Google Trends offers real-time insights into what audiences are searching for. This may spark new ideas (e.g., you may discover a previously unused seed keyword and expand into trending topics that align with your client’s brand).

Features like the Google Ads Transparency Center give agencies visibility into active ads that are running across Google’s network. This protects both your agency and clients by supporting transparency, accountability, and compliance.

In addition to connectors with other Google products, Google Ad Manager has an API to build custom integrations as needed. Pricing is not made public, but prospective buyers can request a custom quote.

4. Google Analytics

Google Analytics is a powerful web analytics tool for tracking website traffic, user behavior, and marketing performance. It provides key insights into metrics like bounce rate, session duration, and conversion paths, helping your agency understand how users interact with client websites. With audience segmentation, dive deeper into specific user groups to see which ads and landing pages drive the best results.

Another useful feature is the ability to identify which keywords drive the most valuable traffic to client websites. This allows your team to select more relevant keyword groups for PPC ads, optimize client ad copy, and refine messaging. Additionally, the platform’s attribution modeling feature is great for mapping how different marketing channels (e.g., PPC, SEO, social media) contribute to conversions.

Google Analytics integrates with other Google products like Google Ads, Google Tag Manager, and Google Data Studio. An API is also available for custom integrations. The platform is free, making it accessible if your agency is on a limited budget.

For larger businesses with more complex needs, Google offers Analytics 360–a premium version with advanced features and support with custom pricing.

5. Adform

Adform is an integrated advertising platform for managing and optimizing digital ad campaigns across multiple channels. This software brings together data management, creative development, and ad serving in one location. Its creative tools enable agencies to build and launch dynamic ads, with the option to customize them in real-time. This boosts engagement and leads to better conversion rates.

Adform is also used to buy digital advertising inventory across various channels, including display, mobile, video, and native. This feature leads to precise targeting and better real-time bid management, ensuring client PPC ads reach the right audience at the right time. The software's data collection and analytics capabilities also help your team create more personalized PPC ads for clients.

Adform integrates with third-party platforms–including Adobe Analytics and social media channels–while also offering an API for building custom integrations. While pricing is not public, personalized demos and quotes are available upon request.

6. AdRoll

AdRoll is a marketing platform designed for in-house teams and agencies to manage and optimize digital advertising campaigns. It focuses heavily on PPC ad creation, retargeting, and cross-campaign management.

What really stands out about Adroll is its retargeting capabilities. This feature improves conversion rates by keeping your client’s brand top-of-mind for potential customers who previously clicked on a PPC ad. 

AdRoll integrates with dozens of popular ecommerce, marketing, and social media platforms, including Shopify, TikTok, HubSpot, and more. Plus, an API is available if you need to build a custom connector. Agencies have to contact Adroll directly for custom pricing.

7. Unbounce

Unbounce is a landing page builder and conversion optimization platform designed to boost campaign performance. Its drag-and-drop editor makes it easy to create high-converting landing pages and drive better results—no coding required.

And since conversion metrics tend to be what clients care about most (according to our most recent AgencyAnalytics Marketing Agency Benchmarks Survey), Unbounce is an invaluable tool for demonstrating PPC success.

A standout feature in Unbounce is Smart Traffic–an AI-powered tool that automatically routes visitors to the landing page variant most likely to convert based on real-time behavior. This may significantly improve PPC performance across client campaigns. Unbounce also includes A/B testing, which is used to compare different landing page versions, optimize based on results, and minimize wasted ad spend.

Unbounce has an API for building custom integrations. Four pricing tiers are available, ranging from $99 to $249 per month. For larger agencies, custom plans and pricing are available by request. All plans also have a discounted rate when you opt for annual billing, and a 14-day free trial is available.

The Best Amazon PPC Tools

Amazon Ads are a key driver of growth for ecommerce and retail brands, but managing PPC campaigns on the platform comes with its own set of challenges. From competitive product categories to keyword complexity, effective campaign management requires tools built specifically for this ecosystem.

To make this process easier, here are three powerful PPC tools to drive better results for clients selling on Amazon.

8. SellerApp

SellerApp is a PPC tool built specifically for Amazon sellers, offering keyword tracking, product research, and ad campaign management. Its keyword intelligence and profit analysis features give your agency a stronger grasp of what’s working. It also shows where ad dollars are being wasted, which could lead to more effective ad optimization.

This software also provides one-click optimizations, real-time alerts, and detailed competitor data.

Integrations include Amazon Ads and Amazon Seller Central, with APIs available for custom setups. There’s a free plan with basic capabilities for newer Amazon sellers and a more comprehensive Pro plan starting from $99/month. A custom pricing plan is also available upon request.

9. ZonTools

ZonTools is an Amazon PPC automation platform focused on reducing wasted spend and improving campaign performance. It automates keyword harvesting, negative keyword management, and bid adjustments. Built with high-volume sellers and agencies in mind, ZonTools is designed to optimize every stage of the Amazon ad funnel.

This software integrates with Amazon’s advertising platform and offers a simple setup process for agencies managing multiple PPC accounts. Pricing depends on ad spend volume–the basic Analyzer plan starts from $9/month, and a more advanced Dominator plan is available from $25/month. 

10. AdBadger

AdBadger is a well-established Amazon PPC management platform that supports automated bidding, keyword management, and detailed reporting. It features tools to fine-tune Amazon ad campaigns, such as negative keyword automation, bid optimization, and search term analysis.

AdBadger integrates directly with Amazon Ads and Google Ads for a more seamless experience. Pricing is available upon request.

In-Platform PPC Management Tools

An in-platform PPC management tool is a native feature within an advertising platform that lets users create, manage, and optimize pay-per-click campaigns directly within that environment.

While these platforms typically offer fewer advanced features than third-party software, they’re still essential for campaign management (especially when managing ads across multiple tools).

Here’s a look at some of the most popular in-platform tools:

• Google Ads: Google’s PPC platform offers advanced keyword targeting, bidding strategies, and a wide range of ad formats, including paid search campaigns, display, shopping, and video ads. Its robust analytics tools also help optimize a Google Ads account based on real-time performance insights.

• Facebook Ads: Facebook’s PPC tools let agencies target specific audiences, set bid strategies, and track campaign performance across various ad formats (including video and carousel ads).

• LinkedIn Ads: LinkedIn provides tools for precise audience targeting based on job titles, industries, and company size, making it ideal for reaching professional audiences.

• TikTok Ads: TikTok’s PPC tools offer creative and engaging ad formats–including in-feed ads and branded hashtag challenges–designed to capture the attention of its highly active user base.

• YouTube Ads: YouTube's video ad campaigns (part of the Google Ad network) offer options to target specific demographics and interests. It’s useful for retargeting viewers who have engaged with your clients’ content before.

• Snapchat Ads: Snapchat offers PPC tools that focus on immersive ad formats like Snap Ads and Sponsored Lenses, catering to a younger audience with a preference for interactive content.

• Amazon Ads: Amazon PPC campaigns are built around its marketplace, with features like Sponsored Products and Sponsored Brands to drive sales directly on the platform.

• Instagram Ads: Instagram–integrated with Facebook’s ad platform–provides PPC tools that allow for campaigns using photos, videos, and carousel ads to engage users in their feeds.

• Microsoft (Bing) Ads: Microsoft’s PPC tools offer keyword targeting and audience insights. In addition to Microsoft Ads campaigns, run paid search efforts on Yahoo and other partner sites.

Native PPC tools are useful, but only to a point. Because you’re managing campaigns across multiple platforms, it’s simply time-consuming to switch between dashboards, juggle mounds of data, and analyze all those key metrics. It gets messy fast, especially when the reporting period rolls around.

A better way? Use a client reporting tool like AgencyAnalytics to bring those in-platform PPC insights together in one place. Streamline campaign monitoring, simplify data analysis, and save time across the board–it’s that simple.

Track progress across 80+ platforms, streamline PPC management, and optimize reporting efficiency–try AgencyAnalytics free for 14 days.

How to Track PPC Performance Results Across Multiple Clients in AgencyAnalytics

Clients need visibility into the results of their PPC campaigns. Without it, there’s no clear way to measure performance or ROI.

That’s where reporting comes in. It connects the dots between your agency’s work and the outcomes that matter to clients. A platform like AgencyAnalytics makes this process seamless by automatically pulling key metrics from across your tech stack. No more manual data collection—just clear, centralized PPC reporting that shows exactly what’s working and why.

So, how exactly does it work? More specifically:

• A customized PPC dashboard offers a bird’s eye view to spot issues, make timely adjustments, and improve the performance of PPC campaigns in real-time

• The ready-made PPC report template covers the most important metrics your clients will want to see. Alternatively, quickly create an 11-second Smart Report that auto-populates with your client’s unique metrics–it’s our fastest option yet!

• The Ask AI feature instantly uncovers actionable takeaways, growth opportunities, overlooked wins, and areas for PPC optimization in a few seconds.

• Our Marketing Performance Insights suite provides a wealth of first-party benchmarks sourced from 150,000+ campaigns on the AgencyAnalytics platform. View macro-level performance data for top PPC platforms like Google Ads, Amazon Ads, Facebook Ads, and more.

The Right PPC Toolkit Unlocks Your Agency's Success

Clients count on consistent results, and the tools behind the scenes make all the difference.

Whether it’s consolidating data from multiple ad platforms or delving into competitor research, choose PPC software that aligns with your agency’s needs. No matter which tools you choose, though, one thing’s non-negotiable: They should simplify your workflow, not complicate it. 

By investing in a purpose-built platform like AgencyAnalytics, you won’t have to manually sift through data or spend excessive time on admin work. Instead, your team will have more time for what matters most: Optimizing campaigns and driving results.

Create custom reports, automate repetitive tasks, and stream data into visually appealing dashboards. Try AgencyAnalytics today, free for 14 days.